Snailmail, email, phone calls, cold calling - which is best?
1, Snail mail - sending letters to their home or business address (If I can find it)
2, Email - simple enough
3, Phone them - simple enough
4, Cold call - as in pop into their shop/store/office and try and speak to the right person.
I've heard option 1 and 2 may be preferable but I'd hate to not hear back from people and wait. 3 and 4 may come off a bit strong and needy for sales.
What are your thoughts?
Cheers for any advice!
- Jack Trout