Cops Dealing Doritos at Pot Festival and Your Business
Thought we could talk about something weird that took place in Seattle last weekend. Check this out…
You See...There’s a 22-year-old summer "pro pot festival" on Seattle's waterfront.
Tens of thousands of “stoners” gather to smoke openly, listen to music and gaze at the Olympic Mountains in the distance.
The haze of pot smoke might smell a little more like victory, after Washington and Colorado became the first states to legalize marijuana.
Oh, and the Seattle police didn’t plan on making arrests at the festival this year. Guess what they’ll be doing?
They're handing out Doritos.
That’s Right…The Police Are Handing out Munchies To The Stoners.
"I think it's going to be a lot of fun," said Sgt. Sean Whitcomb. "It's meant to be ironic. The idea of police passing out Doritos at a festival that celebrates pot, we're sure, is going to generate some buzz."
The bags of Doritos have a sticker on it urging people to check out a question-and-answer post on their website.
Anyways, here’s the point:
They had a website that they needed a certain type of person to visit. Their site was about the pot laws and obvious market was the smokers.
The police did go a smarter route. They used the irony of the whole situation to generate major attention.
They also went after the right market with some good bait. But…
Think they overlooked the fact of who their target market was. Do you think most if any of them will remember to check out the site?
Probably not, but at least it generated a “buzz” and that was their goal. Anyways…
You may not have a business dealing with smokers, but you do have an obvious market.
What can you can start doing in your market to stand out and generate attention?
Is it a crazy themed promotion? A news worthy event?
Something you can come up with that will get people talking, but most importantly…
Taking Action.
We'll talk again soon. I gotta run and go grab something to eat now.
You See...There’s a 22-year-old summer "pro pot festival" on Seattle's waterfront.
Tens of thousands of “stoners” gather to smoke openly, listen to music and gaze at the Olympic Mountains in the distance.
The haze of pot smoke might smell a little more like victory, after Washington and Colorado became the first states to legalize marijuana.
Oh, and the Seattle police didn’t plan on making arrests at the festival this year. Guess what they’ll be doing?
They're handing out Doritos.
That’s Right…The Police Are Handing out Munchies To The Stoners.
"I think it's going to be a lot of fun," said Sgt. Sean Whitcomb. "It's meant to be ironic. The idea of police passing out Doritos at a festival that celebrates pot, we're sure, is going to generate some buzz."
The bags of Doritos have a sticker on it urging people to check out a question-and-answer post on their website.
Anyways, here’s the point:
They had a website that they needed a certain type of person to visit. Their site was about the pot laws and obvious market was the smokers.
The police did go a smarter route. They used the irony of the whole situation to generate major attention.
They also went after the right market with some good bait. But…
Think they overlooked the fact of who their target market was. Do you think most if any of them will remember to check out the site?
Probably not, but at least it generated a “buzz” and that was their goal. Anyways…
You may not have a business dealing with smokers, but you do have an obvious market.
What can you can start doing in your market to stand out and generate attention?
Is it a crazy themed promotion? A news worthy event?
Something you can come up with that will get people talking, but most importantly…
Taking Action.
We'll talk again soon. I gotta run and go grab something to eat now.
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