Exposing The "Person of Interest" In Your Business
I wrote this in the copy section last night, but feel this should definitely go in here as well considering any online or offline business should have this. Have what? Well...
Ever seen the show...Person of Interest?
Great Show.
A computer genius created a program that spits out social security numbers of terrorists.
Then the government tracks the person down to prevent the crime before it happens.
The creator created "a backdoor" that allowed him to get socials of people once he sold the machine. He receives the socials of innocent people in danger.
He teams up with an ex military spy and it starts out...
____________
You're being watched. The government has a secret system, a machine that spies on you every hour of everyday. I know because I built it. I designed the machine to detect acts of terror but it sees everything.
Violent crimes involving ordinary people, people like you. Crimes the government considered "irrelevant." They wouldn't act, so I decided to.
But needed a partner, someone with skills to intervene. Hunted by authorities, we work in secret. You'll never find us, but victim/perpetrator, if your number's up... we'll find *you*
_________
Let me ask you...
What's the difference between loving business or being miserable?
Working with customers you absolutely enjoy is the answer.
Obviously customers are a huge part of business so...That's why we should figure out who you want to attract.
I know if you're tight on cash and hustling to pay the bills, this might not be the right time to eliminate all customers. But...
This is the time to start attracting a fresh batch so now and in the future...
You can get to the point where you can say no to anyone you don't want to work with and still be able to pay the bills and live the happy life.
Let's say you're a financial advisor...
Your best customers always make their appointments...serious about investing...
Open to new investment products...invest over 75k a year on investments, etc...
You See...
It can be anything from the way they pay...the way they respect time...
They're fun/positive people...they're very serious about learning and investing in a "better life".
By looking at things you really like about your "dream customers" and things you want them to be, you'll be on your way to freedom.
If trying to attract freelance writing clients to build your business and bank account, then your “person of interest” should be your main target in marketing and copy.
Now…
If writing for clients, obviously you want to uncover not only the big idea but expose the profitable “person of interest” for their business and project to maximize success.
I can’t tell you how many clients I’ve worked with who initially thought everyone was their market. By them going after a wide audience, they were literally pushing money away. Wait…do you hear that?
I better get out of here I think they’re watching me again. I'll see you soon.
Ever seen the show...Person of Interest?
Great Show.
A computer genius created a program that spits out social security numbers of terrorists.
Then the government tracks the person down to prevent the crime before it happens.
The creator created "a backdoor" that allowed him to get socials of people once he sold the machine. He receives the socials of innocent people in danger.
He teams up with an ex military spy and it starts out...
____________
You're being watched. The government has a secret system, a machine that spies on you every hour of everyday. I know because I built it. I designed the machine to detect acts of terror but it sees everything.
Violent crimes involving ordinary people, people like you. Crimes the government considered "irrelevant." They wouldn't act, so I decided to.
But needed a partner, someone with skills to intervene. Hunted by authorities, we work in secret. You'll never find us, but victim/perpetrator, if your number's up... we'll find *you*
_________
Let me ask you...
What's the difference between loving business or being miserable?
Working with customers you absolutely enjoy is the answer.
Obviously customers are a huge part of business so...That's why we should figure out who you want to attract.
I know if you're tight on cash and hustling to pay the bills, this might not be the right time to eliminate all customers. But...
This is the time to start attracting a fresh batch so now and in the future...
You can get to the point where you can say no to anyone you don't want to work with and still be able to pay the bills and live the happy life.
Let's say you're a financial advisor...
Your best customers always make their appointments...serious about investing...
Open to new investment products...invest over 75k a year on investments, etc...
You See...
It can be anything from the way they pay...the way they respect time...
They're fun/positive people...they're very serious about learning and investing in a "better life".
By looking at things you really like about your "dream customers" and things you want them to be, you'll be on your way to freedom.
If trying to attract freelance writing clients to build your business and bank account, then your “person of interest” should be your main target in marketing and copy.
Now…
If writing for clients, obviously you want to uncover not only the big idea but expose the profitable “person of interest” for their business and project to maximize success.
I can’t tell you how many clients I’ve worked with who initially thought everyone was their market. By them going after a wide audience, they were literally pushing money away. Wait…do you hear that?
I better get out of here I think they’re watching me again. I'll see you soon.