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Who sells to restaurants?

by Stevie Drive
12 replies
If you do, what percentages of them have websites in your honest observation?
#restaurants #sells
  • Profile picture of the author Aaron Doud
    From a customer standpoint who searches I would say about 30% but of that loads are chains where they don't have a local website. Also would say about 60% of the local restaurants that have a website have one that needs updated. And I mean that literally. It has the wrong prices and stuff on it.

    As a customer it is a pain in the ass trying to find a menu when the site isn't there or hasn't been updated.

    Also I have ran into a few that have 2 websites, neither of which is updated.

    At least in this area local restaurants simply don't care about their web presence. Good opportunity for someone who does websites.
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    Aaron Doud - Sales & Success
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    • Profile picture of the author Stevie Drive
      Great point. A lot of websites are simply Flinstones.

      Originally Posted by Aaron Doud View Post

      From a customer standpoint who searches I would say about 30% but of that loads are chains where they don't have a local website. Also would say about 60% of the local restaurants that have a website have one that needs updated. And I mean that literally. It has the wrong prices and stuff on it.

      As a customer it is a pain in the ass trying to find a menu when the site isn't there or hasn't been updated.

      Also I have ran into a few that have 2 websites, neither of which is updated.

      At least in this area local restaurants simply don't care about their web presence. Good opportunity for someone who does websites.
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  • Profile picture of the author fasteasysuccess
    I've worked with a lot of restaurants in the past and don't do design but do marketing, copy and seo for them. There's actually tons of things to offer those business owners.

    In my experience, over half have something up there. Not very good, but have some kind of web presence out there.

    The main thing you have to remember if just selling websites to them or anyone else, you're not selling them a website their investing in "x". Obviously they want more money, customers etc... but there's way more. A major hot button exists.

    I put the x there because that's what you need to research and uncover the big benefit and big reason why they not only need your type of service, but also most importantly....You.

    I actually helped a lot of clients in your niche sell to those niches so know the answer, but if I just give you the x then it definitely won't come across right if you don't know it or uncover it on your own. Because once you do "get it" you'll really "get it".

    You'll see what I mean once you figured that out.
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  • Profile picture of the author sdentrepreneur
    I work with the Social Media and Local Search Marketing for restaurants. Actually in sales cycle with chain of 17 Irish Bars right now. Wish me luck !!!

    I have helped with their websites in the past, I prefer to leave that to the designers.
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  • Profile picture of the author Jason Kanigan
    This thread may help

    http://www.warriorforum.com/offline-...ants-need.html
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    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
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    • Profile picture of the author midasman09
      Banned
      Excuse me....I felt compelled to jump in here;

      John Banks from the UK has a WSO that you should find helpful. It's called "VIDEO PROMO CASH!"

      What John shows is to....
      1) Go to a restaurant website and grab some pictures and put them in a file. Then go to Yelp or Tripadvisor and take some Good Reviews and place them on Text Pages....intersperced between the photos.

      2) Make a video with Windows Live Movie Maker (I prefer PhotoStory by Microsoft)

      3) Here's what I suggest; Make the Title of the Video the NAME of the Restaurant.....upload to your YT Channel then....get it Ranked for the Name of the Restaurant (should be able to do in a few minutes because NO competition)

      4) Contact restaurant and tell them "Their Video" is NOW OnLine and just Google their Restaurant Name. I don't give out dollar amts any more. Charge what YOU think your video is worth! If they don't want to pay your fee....remove the video.

      Don Alm
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  • Profile picture of the author Rocket Media
    I'm a server at an insanely busy breakfast/lunch cafe in the west suburbs of Chicago... Egg harbor cafe. I've seen my GM/contracted owner spend money on google services, business photography, and many other things.

    My advice to everyone is to NEVER call during business hours... The person in charge ALWAYS has 10-15 things to deal with throughout the day at a restaurant. If you call when they are stressed/busy, they will never EVER give you the light of day. I don't care WHAT you say on the phone. Your best bet is to get referred to them and ease your way in. Restaurant owners love to network
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    Local Client ARMAGEDDON Free Facebook Group: KILLER new local client consulting education group. Watch my live stream: Listen to me COLD CALL to sell/rent my Exterminator website. Join the Facebook group for the link and to watch past Live Prospecting replays. I share my spreadsheets, Powerpoints, contracts, and other files so you can learn how to CLOSE DEALS!
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    • Profile picture of the author mak25
      Originally Posted by Rocket Media View Post

      My advice to everyone is to NEVER call during business hours...
      So by that, I assume you mean to call when they're closed?
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    • Profile picture of the author midasman09
      Banned
      Phone calls - Bah! Emails -double bah! Direct Mail - Triple Bah!

      My Marketing Philosophy has always been....

      Find the person who can write me a check.....NOW!
      SHOW him what I'm doing and HOW it can BENEFIT....HIM
      Give him a REASON WHY he should agree to participate ....NOW
      Get him to write me a check for (part or full payment)

      With my Restaurant Menu Guides I sold 20 restaurants....initially, in 5 towns and....10 of my "dealers" have now sold 20 to 50 restaurants each....by WALKING IN COLD, with a Sample Menu Guide.....GRABBING the owner....showing him the Demo Sample (catching the boss sometimes on his way to the potty AND....4 or 5 times....IN the POTTY!)

      And....getting him to WRITE ME A CHECK!.....NOW!

      And....if any of these restaurant owners responded with;
      "Let me check with my manager!" (my response was - "Maam, YOU built this business....NOT your manager!)

      "Leave me your Business Card and I'll...."GET BACK TO YOU!" Yeah, Right!

      NOTE: to the people wondering about using "Business Cards"....the ONLY reason I needed to have a business card was to IMPRESS someone who I thought MIGHT....write me a check....later!

      Otherwise....my way of selling was....here it is....here how it can help your business....here's the cost! What? You want my business card?

      With the kind of programs I sold, they either wanted it or they didn't. And, whenever I got a "stall" or any reason why they wouldn't buy NOW...I NEVER WENT BACK!

      Many times, when a biz owner asked me for my "Business Card"....I responded with, "What do you want it for? To Pick Your Teeth?"

      This may sound crass or rude or whatever....tough Ti____! I called it "Pee or Get Off the Pot!" I had NO time to "fool around" with people who could not make a decision to buy what I was selling.

      Anyway....you young folks may think this was "low class"! My response is, "Hey! If you DON'T BELIEVE in what you're selling and BELIeVE YOUR PROSPECTS SHOULD BUY FROM YOU!.....then find something you DO believe in...and go try and sell it!

      Anyway....I have sold ....WALGEEENS.....MERCEDES BENZ....QUAKER OATS (their founders and some of their operations)....W. CLEMENT STONE (founder of Success Magazine)...."FLORSHEIM SHOES....JERRY WEXLER (builder of the Outer Drive East and other Skyscapers in Chgo)....GEORGE SWIFT (Swift & Co Meat Packers)...ooh, just remembered, ANDY GRANATELLI (founder of STP....and....I got to meet his Indy Driver....MARIO ANDRETTI!)

      My Point being....the "Movers and Shakers" in this world KNOW if a Sales person BELIEVES in what he's selling and is PASSIONATE about their program or not.

      So....some of my Sales Tactics might sound rude and crude to you but...they worked for me....WHEN I needed them to work!

      Thanks for letting me expound,

      Don Alm.....
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      • Profile picture of the author Rags2Richs
        Adding to your zealot methods: Objection: "I'm the manager and I can handle this"
        Rebuttal: "Great! So you have the ability to say No but can you say Yes and write the Check?!"
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  • Profile picture of the author blacktino79
    I would think most restaurants these days have websites or access to services like Seamless
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  • Profile picture of the author ewenmack
    Originally Posted by Stevie Drive View Post

    If you do, what percentages of them have websites in your honest observation?
    I have many restaurants as clients.

    Some with websites and some without.

    One long established and what I see has a good reputation
    has a website hooked into social...
    yet the owner tells me it's tough going.

    I have another 2 that have opened other outlets
    and have no websites.

    A Malasion one is in a Asian foodcourt and the place is packed.
    No website.

    A NZ guy who owns 2 Thai restaurants are packed.
    One location has people waiting in line out to the street.
    Hi biggest problem is meeting demand.
    No website.

    There are some very smart operators out there
    that are doing very well without websites.

    Best,
    Ewen
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