[The Most Effective Marketing Strategies] For Offline Consulting Success
If you feel like your marketing isn’t hitting the spot, it could be that you’re over-complicating things.
In this post I want to share what I've narrowed down to the best and probably most basic methods you should focus on when attracting new clients, irrespective of whether you operate locally, nationally or even further.
When it comes to offline marketing and you as someone that wants to offer professional services in any form you can imagine, your marketing message is key.
To get the most out of the least effort, your marketing message and your marketing in general should include everything you do to attract more and ‘better’ clients.
I created this piece for people that may not be getting the results they want from their offline marketing. One of the reasons behind this is most likely going to be that only a few businesses know of you or nobody knows you at all.
Why is this important to understand?
Well, because unless you’re known and your business or your name is so instantly recognizable by literally every business owner in your target market, you’re going to need to do some type of proactive marketing.
The goal of you doing this is so that you’re able to attract (notice I’m not talking about ‘chasing after’) the types of business customers or clients you've decided are a good fit for what you’ve got to offer and whom you want to serve.
Without a doubt, and no matter what you bring to the table, the best way for you to easily attract more of the right type of prospective offline clients is for you to make it easy for them to clearly understand how you’re able to help them.
What this means is that the marketing strategies you employ must focus on how you help that specific type of client. In my business I’ve got a different marketing message for Lawyers, a different one for Chiropractors, a different one for Dentists, Financial services professionals etc.
The biggest mistake you could make in this area is using one generic message to market to all types of businesses and I don’t care if you offer generic Facebook marketing or website design services.
You should structure your marketing message in such a way that it helps your prospective offline clients ‘get it’ i.e. help them understand HOW they’ll benefit from hiring you over and above your competitors.
Here’s the thing.
The more that your prospective offline clients understand how YOU can help them grow their business and make more profits, the more likely they’re going to be attracted to your business, you and what you’ve got to offer.
It sounds simple because it is. However, from working with hundreds of professionals that have been struggling to be successful in what we refer to as ‘offline consulting,’
I know that a big barrier to success is a lack of clarity and focus and trying to come across as a “Jack of all trades.’
You don’t need me to tell you that there’s a bewildering amount of marketing strategies available for anyone to use, but out of all that exist, there are three basic categories of marketing strategies that you need to focus on and use as an offline consultant in order to practically guarantee 100% success in what you do.
I’ll cover what these 3 are in the follow up to this post if there's enough interest in this one.
So the takeaway from this post is that your marketing message is the key determining factor in your success.
For that to do you justice you’ve got to make sure that your message ‘speaks’ to distinctive types of businesses or business owners for the simple reason that when it comes to being perceived to be relevant to business owners, one size does not fit all.
Bayo
Feedback and comments welcome as always
In this post I want to share what I've narrowed down to the best and probably most basic methods you should focus on when attracting new clients, irrespective of whether you operate locally, nationally or even further.
The #1 Factor is Your Marketing Message
When it comes to offline marketing and you as someone that wants to offer professional services in any form you can imagine, your marketing message is key.
To get the most out of the least effort, your marketing message and your marketing in general should include everything you do to attract more and ‘better’ clients.
Proactive Marketing
I created this piece for people that may not be getting the results they want from their offline marketing. One of the reasons behind this is most likely going to be that only a few businesses know of you or nobody knows you at all.
Which One Best Describes Your Situation?
Why is this important to understand?
Well, because unless you’re known and your business or your name is so instantly recognizable by literally every business owner in your target market, you’re going to need to do some type of proactive marketing.
The goal of you doing this is so that you’re able to attract (notice I’m not talking about ‘chasing after’) the types of business customers or clients you've decided are a good fit for what you’ve got to offer and whom you want to serve.
The Best Way To Attract Offline Clients?
Without a doubt, and no matter what you bring to the table, the best way for you to easily attract more of the right type of prospective offline clients is for you to make it easy for them to clearly understand how you’re able to help them.
What this means is that the marketing strategies you employ must focus on how you help that specific type of client. In my business I’ve got a different marketing message for Lawyers, a different one for Chiropractors, a different one for Dentists, Financial services professionals etc.
The biggest mistake you could make in this area is using one generic message to market to all types of businesses and I don’t care if you offer generic Facebook marketing or website design services.
What Should You Do?
You should structure your marketing message in such a way that it helps your prospective offline clients ‘get it’ i.e. help them understand HOW they’ll benefit from hiring you over and above your competitors.
Here’s the thing.
The more that your prospective offline clients understand how YOU can help them grow their business and make more profits, the more likely they’re going to be attracted to your business, you and what you’ve got to offer.
It sounds simple because it is. However, from working with hundreds of professionals that have been struggling to be successful in what we refer to as ‘offline consulting,’
I know that a big barrier to success is a lack of clarity and focus and trying to come across as a “Jack of all trades.’
You don’t need me to tell you that there’s a bewildering amount of marketing strategies available for anyone to use, but out of all that exist, there are three basic categories of marketing strategies that you need to focus on and use as an offline consultant in order to practically guarantee 100% success in what you do.
I’ll cover what these 3 are in the follow up to this post if there's enough interest in this one.
So the takeaway from this post is that your marketing message is the key determining factor in your success.
For that to do you justice you’ve got to make sure that your message ‘speaks’ to distinctive types of businesses or business owners for the simple reason that when it comes to being perceived to be relevant to business owners, one size does not fit all.
Bayo
Feedback and comments welcome as always