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Business Brilliant - Revisited

by TheBigBee
5 replies
When I read the book and posted about it, I made a concerted effort to apply the things I have learned. Here's what I have been working on for my own growth, hopefully the book was impactful and you all can chime in as well!
  1. It confirmed that my natural instinct to submit nosebleed bids is more profitable over time (larger sample size) than by doing the opposite. In most cases - no t all. Crap is crap - people won't buy regardless of price.
  2. Take an ownership stake in your work. To that end, I have decided I'm not accepting any more money for video production services. I will simply produce videos, SEO them, and hot transfer them or rev share for a significantly larger stake.
  3. GET HELP! / TEAM! I was a cheapskate. This week I ponied up for a VA - a small step in the right direction. The $11/hr is paying off in spades! She's changed my life! Also paid another consultant here $200 bucks and the juices haven't stop flowing since.
  4. Take action - I know we use that a lot around here, but they really drive home the fact that those who are Business Brilliant - are always moving!


For those of you have read the book - what are some of your takeaways?
#brilliant #business #revisited
  • Profile picture of the author Jason Kanigan
    Originally Posted by TheBigBee View Post

    When I read the book and posted about it, I made a concerted effort to apply the things I have learned. Here's what I have been working on for my own growth, hopefully the book was impactful and you all can chime in as well!
    1. It confirmed that my natural instinct to submit nosebleed bids is more profitable over time (larger sample size) than by doing the opposite. In most cases - no t all. Crap is crap - people won't buy regardless of price.
    2. Take an ownership stake in your work. To that end, I have decided I'm not accepting any more money for video production services. I will simply produce videos, SEO them, and hot transfer them or rev share for a significantly larger stake.
    3. GET HELP! / TEAM! I was a cheapskate. This week I ponied up for a VA - a small step in the right direction. The $11/hr is paying off in spades! She's changed my life! Also paid another consultant here $200 bucks and the juices haven't stop flowing since.
    4. Take action - I know we use that a lot around here, but they really drive home the fact that those who are Business Brilliant - are always moving!


    For those of you have read the book - what are some of your takeaways?
    Was it Ewen?
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    • Profile picture of the author TheBigBee
      Originally Posted by Jason Kanigan View Post

      Was it Ewen?
      I can't afford his fee!!
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      FILL IN THE BLANKS!
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      • Profile picture of the author Claude Whitacre
        I bought the book, and then completely forgot about it. Thanks for the heads up.
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        One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

        What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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        • Profile picture of the author Claude Whitacre
          Sorry, I bumped this because I am about half way through the book now. Very well written. Lots of meat here. I think this may become another Pitch Anything.

          I'll let you know later about my thoughts.
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          One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

          What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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  • Profile picture of the author DaniMc
    Originally Posted by TheBigBee View Post

    When I read the book and posted about it, I made a concerted effort to apply the things I have learned. Here's what I have been working on for my own growth, hopefully the book was impactful and you all can chime in as well!
    1. It confirmed that my natural instinct to submit nosebleed bids is more profitable over time (larger sample size) than by doing the opposite. In most cases - no t all. Crap is crap - people won't buy regardless of price.
    2. Take an ownership stake in your work. To that end, I have decided I'm not accepting any more money for video production services. I will simply produce videos, SEO them, and hot transfer them or rev share for a significantly larger stake.
    3. GET HELP! / TEAM! I was a cheapskate. This week I ponied up for a VA - a small step in the right direction. The $11/hr is paying off in spades! She's changed my life! Also paid another consultant here $200 bucks and the juices haven't stop flowing since.
    4. Take action - I know we use that a lot around here, but they really drive home the fact that those who are Business Brilliant - are always moving!


    For those of you have read the book - what are some of your takeaways?
    These are so true for anyone looking to make real money.

    1 - Harvard Business Review studied the most successful companies over the last 45 years. They all had two things in common: 1) They ALWAYS focused on providing more value rather than lower prices. 2) They ALWAYS focused on increasing revenue more than cutting costs.

    "Better Before Cheaper" and "Increase Revenue" became my personal business mantras after reading that study.

    You can see the synopsis here: Three Rules for Making a Company Truly Great - Harvard Business Review

    2 - You are switching to a product instead of a service based model. A very astute move. In the Venture world, investors wont touch a service based business. If you can't sell a set product, you can't raise cash. They do this because services are too fluid and subjective. All companies should be looking for ways to convert their services into fixed products. (SaaS is a product - not a service)

    I myself have also recently decided that I am getting completely OUT of the service side of things. Even if you do design, you can find ways to make it a product. For example, creating templates and fixed layouts that people can chose from. If you are having trouble selling, going back to services to raise revenue (see point #1) is easy. Creating a fixed product line is where you will find more stability. It's not for everyone - but it is where I am going too.

    3 - It's amazing what some help will do for you. I encourage EVERY person reading this who has ANY revenue - hire an assistant. Find a generalist who is competent at lots of different things and give them work. Seriously - it will change your life and multiply your earning potential. Even if you are just starting and this will use a significant portion of your profits.

    Combining #1 and #3 when you are just starting out will revolutionize your life. Don't cut costs by avoiding hiring people. Instead - use the extra people to provide more value so you can raise your rates. You will easily cover their pay and you will make money on every hour of labor they do for you.
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