For those offering SEO to clients..Does the future uncertainty & unpredictability of SEO worry you?
Id really be interested on getting your thoughts on the scenario below.
So imagine this scenario. You have a client who you rank on page 1 for X, Y, Z keywords. You rank them successfully within 5 months and they are happy as they are achieving a lot more traffic from their site and generating more sales. They have paid you a monthly fee for doing the work up to this point, and will carry on paying you a maintenance fee.
Heres the thing though, SEO is unpredictable, and the algorithm changes to date may very well be extremeley light in terms of whats to come. So say in a year and a half from now, Google decides a more vigorous or intense algo change which results in your clients site dropping to page 3 for the keywords X,Y,Z.
All of a sudden you have an angry client on the phone, wondering why his site has just dropped from 2,000 visitors a day to 1,000 and that he is no making half the sales he/she normally does.
My main point here is, can you really build your business on something as volatile and as unpredictable as SEO?, and can you charge a monthly fee when you dont know how sustainable your efforts will be...
No matter how white hat or ethical your SEO work will be, Google is changing things at an intense pace, improving the machine learning algorithm, looking more closely at social signals ect ect and who knows what the SEO landscape is going to look like in a year and a half...
Id really be interested to hear your thoughts about this, because I really do want to get into providing SEO services as there is a strong demand for it, and with good reason, but the thought of having all the work I do now with a client being undone by a Google change or shift in the future is worrying.
This is one thing that does not apply to PPC, as with PPC as long as you have the money to spend things remain relatively constant..SEO seems both highly lucrative, but also unpredictable as a service offering to clients....
Look forward to your thoughts on this,....
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