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Direct mail campaign advice

by stanigator
9 replies
I was just working on standard operating procedures when it comes to planning a direct mail campaign from start to finish for a client. I know I haven't discussed follow-up pieces in the list.

But just from a first glance, did you think I covered everything that's important to a campaign?

Here is the list: https://docs.google.com/document/d/1...it?usp=sharing
#advice #campaign #direct #mail
  • Profile picture of the author xlfutur1
    Depending on what you are selling, you might want to consider the sequence mailing aspect to the campaign. (ala Dan Kennedy)

    Sequence mailing is basically 3 (or more) letters that go out at intervals such as 10 days apart. Each subsequent letter refers to the previous letter in the copy.

    Sequence mailings can be very profitable because you are going to get a response on the 2nd and 3rd mailings if done correctly and assuming you are sending to the right list to begin with.
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  • Profile picture of the author stanigator
    How do you tell whether it's the right list?
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    • Profile picture of the author xlfutur1
      Originally Posted by stanigator View Post

      How do you tell whether it's the right list?
      Tell us what you are selling and I'm sure we can narrow you down to the right prospects.
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  • Profile picture of the author stanigator
    I'm selling a particular service. It's called gas meter enclosures. Targets are usually general contractors. How would you segment further down?
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  • Profile picture of the author xlfutur1
    what kind of contractors need gas meter enclosures?
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  • Profile picture of the author stanigator
    General contractors of a certain size that deals with the kind of properties requiring one.
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  • Profile picture of the author stanigator
    Also, restoration companies.
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  • Profile picture of the author xlfutur1
    Might be worth consulting a list broker. They can narrow the list down to exactly who you want to send to. I have a subscription to infofree and its pretty good too. Find someone who does it every day and it will be easy to find who you are trying to reach.
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  • Profile picture of the author Greg Wilson
    Any suggestions on best direct mail campaign management software to use?
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