4 Million Bucks Gets Your Business Here Next Year

8 replies
I sent this to my newsletter subscribers yesterday and thought you warriors may grab the value from it as well....

It's blazing out here in the Midwest and they say today is going to be 95.

Since it's hot, thought we could hit on a hot topic you may want to hear about.

What's the buzz going on this past week?

The Super Bowl.

I know.

It's only September. The football season is just starting and they already are hyping this 2014 February Event?

Yup! You See...

They changed it up this year and already picked out the music act.

Bruno Mars is the announced half time entertainer. Now..

Here's where your business comes in. On to the money...

They raised the cost of ad spots.

Fox Sports is said to be charging around $4 million for a 30-second spot for the 2014 event .

If you have 4 million bucks, you can have your ad seen and heard by millions.

Anheuser Busch is in for their 2014 Super Bowl Ads already.

Chevy/Gm Motors is in already.

Hyundai is in already for 2-30 second commercials (8 million bucks for that minutes time).

Intuit plopped down their 4 million to get 30 seconds in the 3rd quarter of the 2014 Super Bowl.

Oikos/Dannon Yogurt is down for 4 million on their 30 second spot and...

Pepsi is in already but not disclosed yet how many spots their grabbing. Bottom Line Is...

Most, if not all of these companies will "drop the ball" like most advertisers do every year when they spend all their millions to get their business in front of millions of people watching....

They ignore the most profitable rule of marketing and advertising. What is it?

Direct Response Advertising/Marketing.

We've talked before about how a lot of business owners advertise just to advertise and are not using direct response marketing to solicit responses.

Direct Response gets people standing up-raising their hand-saying they want what you're offering-and taking action.

That should be the only goal of your marketing-advertising-strategy and dollar. It's trackable and profitable.

Otherwise you'd be just like those other big companies, flushing all that cash down the drain. But here's the thing...

All your marketing or ads don't have to be about selling your product or service.

It could be for a free report, a meeting, a phone call or whatever you are doing to generate a lead, build a relationship and or make a sale.

No matter what your strategy is-it should always be to get action on some kind of offer your making.

If you want to take it to the "end zone" and really score big, then always remember the simplest yet most important idea...

Direct Response Advertising Is All You and I Should Be Using and...

Let's let the "Big Dumb Players" including your competition-keep fumbling year after year.
#bucks #business #million #year
  • Profile picture of the author TheBigBee
    Funny you mention the Super Bowl. Just for sniffs and giggles, I am going to rank a random video of my buddies' stand up comedy routine and will be ranking it for the term "Super Bowl 2014."

    Last year "Super Bowl 2013" got 368k exact match searches in one 30 day period according to Google. What a way to "back door" your way into Super Bowl advertising!!!
    Signature
    FILL IN THE BLANKS!
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    • Profile picture of the author Aaron Doud
      Originally Posted by TheBigBee View Post

      Funny you mention the Super Bowl. Just for sniffs and giggles, I am going to rank a random video of my buddies' stand up comedy routine and will be ranking it for the term "Super Bowl 2014."

      Last year "Super Bowl 2013" got 368k exact match searches in one 30 day period according to Google. What a way to "back door" your way into Super Bowl advertising!!!
      If you pull this off when the searches actually kick off and get noticed you will be able to sell your services to anyone.

      Hope to hear the update on how this goes.
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    • Profile picture of the author DaniMc
      Originally Posted by TheBigBee View Post

      Funny you mention the Super Bowl. Just for sniffs and giggles, I am going to rank a random video of my buddies' stand up comedy routine and will be ranking it for the term "Super Bowl 2014."

      Last year "Super Bowl 2013" got 368k exact match searches in one 30 day period according to Google. What a way to "back door" your way into Super Bowl advertising!!!
      Be careful - the NFL aggressively litigates against any copyright or trademark infringement.

      They own the name Super Bowl - it is their trademark - they WILL and DO sue even small time infringement. Litigation is one of their primary business tools.

      If you are entering into something that will ultimately attract a suit - you might want to set up a new LLC just for this experiment to protect your main business.
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      Be kind, for everyone you meet is fighting a hard battle.
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      • Profile picture of the author TheBigBee
        Originally Posted by Dan McCoy View Post

        Be careful - the NFL aggressively litigates against any copyright or trademark infringement.

        They own the name Super Bowl - it is their trademark - they WILL and DO sue even small time infringement. Litigation is one of their primary business tools.

        If you are entering into something that will ultimately attract a suit - you might want to set up a new LLC just for this experiment to protect your main business.
        The first thing we did was went to YouTube and saw that "heck there are 6.5 million results for [super bowl]" and figured we'd be safe...

        But you made me think about something... What you say does make a lot of sense especially within the context of Google. If the NFL or its affiliates are buying clicks, I'd be absorbing clicks for that term without causing the cost of their clicks to increase...

        Yeah... if someone used my name and jacked up my costs I'm pre-emptively suing their unborn.
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  • Profile picture of the author Jason_V
    Yeah, superstar email copywriter Ben Settle already covered this in a similar way, except he got real specific.

    It's actually a hilarious read:

    So God Made A Copywriter

    Then the really important follow up, explaining why this ad was such a huge waste that was only touched on a tad before the satirical post above:

    http://bensettle.com/blog/taking-dod...n-advertising/
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    "When you do something exactly wrong, you always turn up something."
    -Andy Warhol
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  • Profile picture of the author vndnbrgj
    Originally Posted by fasteasysuccess View Post

    Anheuser Busch is in for their 2014 Super Bowl Ads already.

    Chevy/Gm Motors is in already.

    Hyundai is in already for 2-30 second commercials (8 million bucks for that minutes time).

    Intuit plopped down their 4 million to get 30 seconds in the 3rd quarter of the 2014 Super Bowl.

    Oikos/Dannon Yogurt is down for 4 million on their 30 second spot and...

    Pepsi is in already but not disclosed yet how many spots their grabbing. Bottom Line Is...

    Most, if not all of these companies will "drop the ball" like most advertisers do every year when they spend all their millions to get their business in front of millions of people watching....

    They ignore the most profitable rule of marketing and advertising. What is it?

    Direct Response Advertising/Marketing.

    We've talked before about how a lot of business owners advertise just to advertise and are not using direct response marketing to solicit responses.

    Direct Response gets people standing up-raising their hand-saying they want what you're offering-and taking action.

    That should be the only goal of your marketing-advertising-strategy and dollar. It's trackable and profitable.

    Otherwise you'd be just like those other big companies, flushing all that cash down the drain. But here's the thing...


    All your marketing or ads don't have to be about selling your product or service.

    It could be for a free report, a meeting, a phone call or whatever you are doing to generate a lead, build a relationship and or make a sale.

    No matter what your strategy is-it should always be to get action on some kind of offer your making.

    If you want to take it to the "end zone" and really score big, then always remember the simplest yet most important idea...

    Direct Response Advertising Is All You and I Should Be Using and...

    Let's let the "Big Dumb Players" including your competition-keep fumbling year after year.
    Wow! You're kind of a pompous ass, now aren't you?

    These same "big dumb players" that don't know the rules of marketing, built companies that are household names into the billions!

    What have you done with your company?

    .................................................. ....................
    .................................................. ....................
    .................................................. ....................

    ................ That's what I thought! :rolleyes:
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  • Profile picture of the author fasteasysuccess
    There's a huge difference between direct response and spending millions to "remind you they are around". The household names you're talking about spent million if not billions over the years to get where they are.

    I've helped some of those "household names" you referred to and eventually some came around to marketing smarter versus like you suggested vndnbrj.

    The average business owner doesn't have millions to advertise. The smart business owner wouldn't just waste money on advertising either. It's about getting the best return on investment and the best possible results.

    Direct Response will not only to track where your marketing/ad dollar go's, it will also allow you to have people raise their hand and say they want what you have, not what a great commercial.

    I guess kemdev and vndnbrj want to waste millions and hope something sticks.
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