4 Million Bucks Gets Your Business Here Next Year
It's blazing out here in the Midwest and they say today is going to be 95.
Since it's hot, thought we could hit on a hot topic you may want to hear about.
What's the buzz going on this past week?
The Super Bowl.
I know.
It's only September. The football season is just starting and they already are hyping this 2014 February Event?
Yup! You See...
They changed it up this year and already picked out the music act.
Bruno Mars is the announced half time entertainer. Now..
Here's where your business comes in. On to the money...
They raised the cost of ad spots.
Fox Sports is said to be charging around $4 million for a 30-second spot for the 2014 event .
If you have 4 million bucks, you can have your ad seen and heard by millions.
Anheuser Busch is in for their 2014 Super Bowl Ads already.
Chevy/Gm Motors is in already.
Hyundai is in already for 2-30 second commercials (8 million bucks for that minutes time).
Intuit plopped down their 4 million to get 30 seconds in the 3rd quarter of the 2014 Super Bowl.
Oikos/Dannon Yogurt is down for 4 million on their 30 second spot and...
Pepsi is in already but not disclosed yet how many spots their grabbing. Bottom Line Is...
Most, if not all of these companies will "drop the ball" like most advertisers do every year when they spend all their millions to get their business in front of millions of people watching....
They ignore the most profitable rule of marketing and advertising. What is it?
Direct Response Advertising/Marketing.
We've talked before about how a lot of business owners advertise just to advertise and are not using direct response marketing to solicit responses.
Direct Response gets people standing up-raising their hand-saying they want what you're offering-and taking action.
That should be the only goal of your marketing-advertising-strategy and dollar. It's trackable and profitable.
Otherwise you'd be just like those other big companies, flushing all that cash down the drain. But here's the thing...
All your marketing or ads don't have to be about selling your product or service.
It could be for a free report, a meeting, a phone call or whatever you are doing to generate a lead, build a relationship and or make a sale.
No matter what your strategy is-it should always be to get action on some kind of offer your making.
If you want to take it to the "end zone" and really score big, then always remember the simplest yet most important idea...
Direct Response Advertising Is All You and I Should Be Using and...
Let's let the "Big Dumb Players" including your competition-keep fumbling year after year.
-Andy Warhol