If Master Salesman Ben Feldman Was Advocating SEO
"You've invested $15,000 in this years Yellow Pages and got
*X dollars back...let me walk in and I'll get you those dollars
at a deeper discount."
First it relates to what he has done,
therefore understands.
You haven't introduced a new concept
which he naturally doesn't want to learn.
Whether he thinks his YP is doing great or not,
doesn't matter because you are saying you can
get more of those dollars coming back to him.
Whenever the conversation goes off track,
you have the hard to resist intrigue and power,
getting money at a bigger discount.
You are the one with the highest status.
You must engineer stronger positions for yourself.
This is an example.
Enjoy!
Ewen
*X dollars back...let me walk in and I'll get you those dollars
at a deeper discount."
First it relates to what he has done,
therefore understands.
You haven't introduced a new concept
which he naturally doesn't want to learn.
Whether he thinks his YP is doing great or not,
doesn't matter because you are saying you can
get more of those dollars coming back to him.
Whenever the conversation goes off track,
you have the hard to resist intrigue and power,
getting money at a bigger discount.
You are the one with the highest status.
You must engineer stronger positions for yourself.
This is an example.
Enjoy!
Ewen