Connect the dots to establish a compelling USP.
I bought this one product put out by this one Warrior that was pretty good. Lot of valuable stuff - great stuff that can help you to get your clients more customers. I never actually quite acted on the information I got in the WSO though...
Then as time went along, I learned about this other service folks provide to business owners - a service that offers real and measurable results. A "no brainer" type of service.
Then I started cooking up some recipes IFTTT style - "imaginary recipes." I connected these two dots (WSO's) and came up with an imaginary product. I call it imaginary - because it was product offering based entirely in theory.
In order to actually deliver the entire solution to the biz owner; it will cost around $3k to $4k... Well I know very well that most business owners simply do not have $4k laying around waiting for a solicitor to pick it up.
Then I connected another dot, and say crap; "I'm going to mark it up double and offer to the biz owner on credit." That's right folks. Through cooking up those IFTTT style recipes, and connecting the dots accordingly, I will be able to offer business owners; "customers on credit."
For $0 down - fully financed, I can go get a business owner several metric fecal tons of customers.
The cost to deliver the actual offering, before profit, is covered by a partner who is ecstatic to help these folks. See, he was having a problem, he wanted more deals. He wanted to lend more money. He loves loves loves loves anything under $5k due to concentration risk.
He's going to be wiring a ton of $3,500 deals to business owners in short order. Because I will have connected 3 seemingly totally disjointed and unconnected dots to offer struggling business owners' "customers on credit."
I'm doing nothing fancy here. Any business with time to read some marketing books, and $4k in the bank can do what I will be doing for themselves. The getting customers part that is. The problem is, most struggling businesses - the ones who need the customers the most don't have it.
That's my target market....
The same exact customer profile of a Groupon customer for instance.
The difference here - is that THEY (the business owner) will own the customers, not some middle man. Customers they can rely on time and time again for the life of their business.
Moral of the story, STAY CURIOUS. Connect the dots, concoct your own USP's, deliver real and measurable value, and charge a lot for it.
Then as time went along, I learned about this other service folks provide to business owners - a service that offers real and measurable results. A "no brainer" type of service.
Then I started cooking up some recipes IFTTT style - "imaginary recipes." I connected these two dots (WSO's) and came up with an imaginary product. I call it imaginary - because it was product offering based entirely in theory.
In order to actually deliver the entire solution to the biz owner; it will cost around $3k to $4k... Well I know very well that most business owners simply do not have $4k laying around waiting for a solicitor to pick it up.
Then I connected another dot, and say crap; "I'm going to mark it up double and offer to the biz owner on credit." That's right folks. Through cooking up those IFTTT style recipes, and connecting the dots accordingly, I will be able to offer business owners; "customers on credit."
For $0 down - fully financed, I can go get a business owner several metric fecal tons of customers.
The cost to deliver the actual offering, before profit, is covered by a partner who is ecstatic to help these folks. See, he was having a problem, he wanted more deals. He wanted to lend more money. He loves loves loves loves anything under $5k due to concentration risk.
He's going to be wiring a ton of $3,500 deals to business owners in short order. Because I will have connected 3 seemingly totally disjointed and unconnected dots to offer struggling business owners' "customers on credit."
I'm doing nothing fancy here. Any business with time to read some marketing books, and $4k in the bank can do what I will be doing for themselves. The getting customers part that is. The problem is, most struggling businesses - the ones who need the customers the most don't have it.
That's my target market....
The same exact customer profile of a Groupon customer for instance.
The difference here - is that THEY (the business owner) will own the customers, not some middle man. Customers they can rely on time and time again for the life of their business.
Moral of the story, STAY CURIOUS. Connect the dots, concoct your own USP's, deliver real and measurable value, and charge a lot for it.