if They Absolutely Have To Talk It Over Before They Buy

21 replies
I think this may have been hashed out a few years ago between Ken Michaels and me (maybe with the help of a few others) on a thread on closing. Maybe not.

You can use this in a home, office, or in your place of business. This is if you are selling two people. Husband/wife, partners, sisters, parent/young person...whatever. This is the last close I use, if they want to "Think it over". This is after I've tried a few other methods, and it works beautifully. In fact, it gets a "Yes" better than half the time. And it's after you've heard every objection.

They say "Well, you know, we don't make decisions like this quickly. We need to talk it over...and we'll let you know. What are your hours again?"

If you give your hours, that's it. So don't. I say....
----
"I understand. It's important that you are both happy. And you won't both know what the other one thinks, until you have a chance to talk privately.

I've been doing his for a long time. And I've asked people what they talked about after they left. And you know what? Every time...one looks at the other and says 'What did you think?'. and the other one says one of four things; 'I wish we would have got it, I wish we wouldn't have got it, I'm glad we didn't get it, or I'm glad we dot this'....and that's pretty much the end of that conversation...forever. I'm going to go (to the car, to get a drink of water, make a phone call, whatever) and I'll be back in a few minutes. If you have a question that I can answer, when I get back....I'll answer it. I'll be right back"
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And about 60% of the time I come back a few minutes later...they buy. And 40% of the time, they don't. And there isn't anything after that close.

Now, you need to know something about when you say "I'm going to go (to the car, to get a drink of water, make a phone call, whatever) and I'll be back in a few minutes. If you have a question that I can answer, when I get back....I'll answer it. I'll be right back"......

......The part that's bolded? That's one run on sentence. There is no gap between "answer it" and "I'll be right back." If you leave a gap, one will say "Well, we would rather talk it over at length" or something equally bad.

And you never...never ask "Is that OK?" at the end, because the answer will be "Well, we really need to leave now" or "Well, we wanted to sleep on it".

And if you are in their office, or in their home...when you come back into the room, if one of them is there, and not the other? The answer is "No". One of them just didn't want o face you.

In my retail store, I just go into the back and drink some water..or post on this forum. Three minutes is a long time to leave a couple alone. Maybe two minutes.

I don't even say anything when I come back. I just stand there with a stupid grin on my face. They either say "Yes", and have a question...or say some variation of "We'll let you know"...which means "No".

I honestly don't remember where I learned this. But if done well, it's devastating. It forces them to hash it out between them...and that process really only does take a minute.

This is so effective, it may look evil. But what it does is let them both say what they think. And usually, they just want to make sure that the other one wants it too.
#absolutely #buy #talk
  • Profile picture of the author Aaron Doud
    Done this method many times when selling everything from an iPod to a huge RV.

    Very few times do they leave and buy after this method. They either buy now or never buy. They simply want time to talk alone.

    I often used it without them bringing it up.

    "Would you guys mind if I ran to the bathroom for a moment?"
    "That's fine"
    "Great thank you. Talk everything over and I will be back in a few minutes."

    I used multiple reasons but always made it seem like it was for me and not them. That way they felt no pressure. Normally if you knew they wanted to buy but were "not ready" that conversation would seal it. It's simply that neither one wants to say yes and have the other mad at them.
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    • Profile picture of the author dadokpak
      nice tips..like it!
      Originally Posted by Aaron Doud View Post

      Done this method many times when selling everything from an iPod to a huge RV.

      Very few times do they leave and buy after this method. They either buy now or never buy. They simply want time to talk alone.

      I often used it without them bringing it up.

      "Would you guys mind if I ran to the bathroom for a moment?"
      "That's fine"
      "Great thank you. Talk everything over and I will be back in a few minutes."

      I used multiple reasons but always made it seem like it was for me and not them. That way they felt no pressure. Normally if you knew they wanted to buy but were "not ready" that conversation would seal it. It's simply that neither one wants to say yes and have the other mad at them.
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  • Profile picture of the author misterme
    Especially with higher ticket items. People tend to not want to make decisions on the spot when the sale is thousands of dollars. I just tell them I need to make a quick call and will be right back.

    I know of a guy who times his sales in his home office so that just when the sale nears that point, that's about when his two little girls come downstairs and ask daddy to tuck them in. His prospects fawn over that and sign.
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    • Profile picture of the author Aaron Doud
      Originally Posted by misterme View Post

      Especially with higher ticket items. People tend to not want to make decisions on the spot when the sale is thousands of dollars. I just tell them I need to make a quick call and will be right back.

      I know of a guy who times his sales in his home office so that just when the sale nears that point, that's about when his two little girls come downstairs and ask daddy to tuck them in. His prospects fawn over that and sign.
      That is pure gold. We have a guy at work who gets more sales due to his adopted kids pictures. Using kids and the leave the room at the same time is so good it should almost be outlawed. lol
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  • Profile picture of the author laurencewins
    I have used this myself and it works! You're going to get the answer one way or the other and you take the pressure off them by making the excuse to leave for your own reason, not for theirs. Thanks for sharing. Pearls of wisdom.
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  • Profile picture of the author bizgrower
    If the person needs to talk to their spouse or business partner who is not present,
    I suppose you vary it by stepping out while they make the phone call?

    Dan
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    • Profile picture of the author Claude Whitacre
      Originally Posted by bizgrower View Post

      If the person needs to talk to their spouse or business partner who is not present,
      I suppose you vary it by stepping out while they make the phone call?

      Dan
      Dan; No. I wouldn't use it at all. I wouldn't be seeing them if their partner wasn't present. That's my rule. All partners are present. If it's husband and wife, they both have to be present.

      And here's why. When I show a vacuum cleaner (in home sales) to a husband and wife, about 80% of the time, they buy. Husband or wife only? Ones that swear...swear that they can decide on their own? 2-3% closing.

      I just refuse to do it. We are taking about a sale of about $2,000. It ain't a box of cookies.

      Showing my online services? Same. They all have to be there. So I would never use this close with a "one legger". Call their partner while I'm there? I've had it work a time or two. But I would do everything possible to not see one partner without the other.

      It's one of the reasons I like them to know my price before I show up. Sometimes they talk about it before I get there. And a few times, the spouse just said "Go ahead" before I showed up.

      The close doesn't work with single people or sole owners of a business. Just couples or small groups.
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      • Profile picture of the author JohnnyBattles
        Originally Posted by Claude Whitacre View Post

        Dan; No. I wouldn't use it at all. I wouldn't be seeing them if their partner wasn't present. That's my rule. All partners are present. If it's husband and wife, they both have to be present.

        And here's why. When I show a vacuum cleaner (in home sales) to a husband and wife, about 80% of the time, they buy. Husband or wife only? Ones that swear...swear that they can decide on their own? 2-3% closing.

        I just refuse to do it. We are taking about a sale of about $2,000. It ain't a box of cookies.

        Showing my online services? Same. They all have to be there. So I would never use this close with a "one legger". Call their partner while I'm there? I've had it work a time or two. But I would do everything possible to not see one partner without the other.

        It's one of the reasons I like them to know my price before I show up. Sometimes they talk about it before I get there. And a few times, the spouse just said "Go ahead" before I showed up.

        The close doesn't work with single people or sole owners of a business. Just couples or small groups.
        Claude,

        I like the fact of both partners being present but how do you go about telling them your price before showing up? Does this work for a marketing pitch?
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  • Profile picture of the author Climb Online
    Releasing the pressure works wonders, I started selling at mall kiosks. It is a high pressure selling environment, never take no for an answer LOL.

    As a prospect ums and ahs about the purchase, I would go in hard and you could feel the tension rising higher and higher, just before the prospect would walk I would pull out a piece of string and say " give me your finger, I will tie this string on your finger and tomorrow you will remember that you want this (enter product) and come back and buy it for me!

    Most time that would make them laugh, and I would close, if they left without buying a surprising number would bring the string back and buy.
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  • Profile picture of the author mjbmedia
    Used this selling double glazing, often the wife wanted it having made the appointment, the husband having just got in from work finding he had an appointment (unwanted by him) with a DG salesman didn't want me there.

    But I knew the wife would close him better than I ever could , what could I promise him compared to what she could offer immediately if he signed!!

    So I let her do the work for me , she needed time to win the argument and isn't it amazing how many times women win those arguments, I walk back in, shes got a smile on her face and , maybe unsurprisingly, so has he , both in anticipation of what they are about to receive .
    But yes give them time to have the discussion whether its mutual or a domestic
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  • Profile picture of the author Rearden
    Claude -- let's say I'm pitching burial insurance -- they are pre-qualified on budget, need, want, I present and close, and they say, "Let me run this by my daughter who handles this kind of stuff for me."

    Smokescreen? One-Legger? Would you do this rebuttal to them?
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    • Profile picture of the author bob ross
      Originally Posted by Rearden View Post

      Claude -- let's say I'm pitching burial insurance -- they are pre-qualified on budget, need, want, I present and close, and they say, "Let me run this by my daughter who handles this kind of stuff for me."

      Smokescreen? One-Legger? Would you do this rebuttal to them?
      I'm interested in hearing Claude's take on this too. I've been in this same situation plenty of times and have had success getting around it.

      [acting a little surprised]

      "Oh I didn't realize you can't make those kind of decisions yourself. Is that the ONLY thing that stops you from going ahead?

      "So it makes sense to you but you just need to get permission from your daughter right? I just figured you were able to make your own decisions".

      (I'm making sure it's the real objection and also making them feel like they're incapable of making decisions for themselves. Older people hate feeling like they can't make their own decisions. I've closed a lot of this same situation with them getting a "f--- her I can make my own decisions, it's my money!" attitude).

      I've also used:

      "So the only thing that's stopping you is your daughter's permission right? What if she says "NO, You can't do it!", what will you do?"
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Rearden View Post

      Claude -- let's say I'm pitching burial insurance -- they are pre-qualified on budget, need, want, I present and close, and they say, "Let me run this by my daughter who handles this kind of stuff for me."

      Smokescreen? One-Legger? Would you do this rebuttal to them?
      No idea if it's a smokescreen. I would just ask to get the daughter on the phone there, and I would explain it to the daughter. I mean, I would call on the mom's phone, and call the daughter myself. Make sure the daughter knows that you are there talking to the mom, and quickly explain it to her. Then hand the phone to the prospect. Let them talk. I would give this idea a very low chance for success...or you could try the next idea.....

      Originally Posted by bob ross View Post

      "So the only thing that's stopping you is your daughter's permission right? What if she says "NO, You can't do it!", what will you do?"
      That's pretty good. When selling vacuum cleaners, I've very occasionally had an older person bring up talking to their kid. And I've used a smart ass answer.

      "I just talked to your son. He says you're old enough to buy one without his permission".

      I've only used it a few times, because I don't normally see elderly people. But it has worked. They laugh, and buy. I say it in a tongue in cheek manner

      Originally Posted by JohnnyBattles View Post

      Claude,

      I like the fact of both partners being present but how do you go about telling them your price before showing up? Does this work for a marketing pitch?
      Selling my online service? It's either a referral, and the referrer told them the price, or it's a person that has heard me speak to a group...and they heard the price. I also put it on my websites, and in my videos.

      Usually they know. When I make the appointment, I ask if they know the cost. I'll recommend they go to my website before I show up. I'll send them a copy of my book and a few DVDs of me talking about online marketing. This is before I see them.

      They nearly always know the price before I get there.

      When I'm networking, it's one of the first things I tell them.
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      • Profile picture of the author bizgrower
        Originally Posted by Claude Whitacre View Post

        No idea if it's a smokescreen. I would just ask to get the daughter on the phone there, and I would explain it to the daughter. I mean, I would call on the mom's phone, and call the daughter myself. Make sure the daughter knows that you are there talking to the mom, and quickly explain it to her. Then hand the phone to the prospect. Let them talk. I would give this idea a very low chance for success, but without it, you have nothing.
        In Rearden's scenario and market, it could be that the daughter has power of attorney for the elder care issues and the prospect has not revealed that to Rearden.
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    • Profile picture of the author misterme
      Originally Posted by Rearden View Post

      Claude -- let's say I'm pitching burial insurance -- they are pre-qualified on budget, need, want, I present and close, and they say, "Let me run this by my daughter who handles this kind of stuff for me."

      Smokescreen? One-Legger? Would you do this rebuttal to them?
      "I had a widow as a client once whose daughter, like your daughter, loved her father very much and she took on his burial expense rather than have him take the policy, but it put a strain on her finances when he passed. Her mother saw that and took a policy from me because she didn't want to burden her daughter with more expenses. It's not fair to make your child pay for you, is it?"
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      • Profile picture of the author Claude Whitacre
        Originally Posted by misterme View Post

        "I had a widow as a client once whose daughter, like your daughter, loved her father very much and she took on his burial expense rather than have him take the policy, but it put a strain on her finances when he passed. Her mother saw that and took a policy from me because she didn't want to burden her daughter with more expenses. It's not fair to make your child pay for you, is it?"
        Damn, that's good.

        Oh, Master Of The Tie Down.....
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      • Profile picture of the author Joe Stewart
        Originally Posted by misterme View Post

        "I had a widow as a client once whose daughter, like your daughter, loved her father very much and she took on his burial expense rather than have him take the policy, but it put a strain on her finances when he passed. Her mother saw that and took a policy from me because she didn't want to burden her daughter with more expenses. It's not fair to make your child pay for you, is it?"
        This is really good!

        I've been on both sides of the coin here. I was a Life & Disability (health) agent for a couple years and used to sell policies door to door. Also, my Father-in-Law passed away unexpectedly with no insurance a few years ago and we had to pay his burial expenses.

        It was a simple cremation and he had the money in the bank, but because it was a Social Security check payment, the government decided to tie up his bank account and $255.00 death benefit for over a year.

        We did eventually get reimbursed, but it hurt to have to come up with the money at the time. The funeral home director was a jerk, but that's another story. Of course, it hurt to lose him too. That makes it double stressful because you're mourning and you can't really afford to take any time off work.

        Great close!
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  • Profile picture of the author kenmichaels
    I don't know guys, I consider that shame selling. Very old school.
    We have all been around the block for long enough to know that
    using any variation of that will cause cancels, refunds, and NSF's

    My suggestion; just ask why do they have to talk to there kid, then adjust
    what you say based on that. 9 out of 10 times its just a knee jerk.
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    • Profile picture of the author midasman09
      Banned
      Maybe what I'm about to say has been said above, so...I'm going to tell you what has worked for me, when a prospect "stalls" by saying;

      "I WANNA RUN THIS BY MY WIFE (PARTNER, GURU...etc)"

      I bring out my Order Form and say;

      "Mr Prospect....I think YOU like what I can provide and...I think your (Wife, Partner, Guru etc) will also....so.....instead of the full amount as a deposit, I'll accept 10% of the total now and the balance later. AND, I'm writing these words across my Order Form;
      "IF (wife, partner, guru) OBJECTS....THIS ORDER IS CANCELLED!"

      Now....when my Customer goes to see his (wife, partner, guru...etc) and his (wife, partner, guru...etc) asks....."Anything happen today I should be aware of?"

      My customer (who gave me a check for 10%) responds with, "Nope! Just business as usual!)....AND....he does NOT even mention he bought my program and gave me a check for 10%!

      WHY? Because his "objection" was PHONY BALONEY! A sales-guy (ME) had disrupted his "standard" come back to sales people; "I wanna run dis by my (wife, partner, guru) HORSE-HOCKEY! He NEVER runs stuff by anybody! That's just a "standard objection" HE has become used to that runs MOST Sales people out da door!

      Don Alm.....long time PRO-fessional sales guy
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      • Profile picture of the author misterme
        Originally Posted by kenmichaels View Post

        I don't know guys, I consider that shame selling. Very old school.
        Old school stuff works on old school people like Reardon's prospects.
        But OK. Maybe the matter of 'who else is involved in this decision' is something he ought to be screening for up front. I don't think he does any qualification, though.

        Originally Posted by midasman09 View Post

        when a prospect "stalls" by saying;

        "I WANNA RUN THIS BY MY WIFE (PARTNER, GURU...etc)"

        I bring out my Order Form and say;

        "Mr Prospect....I think YOU like what I can provide and...I think your (Wife, Partner, Guru etc) will also....so.....instead of the full amount as a deposit, I'll accept 10% of the total now and the balance later. AND, I'm writing these words across my Order Form;
        "IF (wife, partner, guru) OBJECTS....THIS ORDER IS CANCELLED!"
        I'm surprised men fold that easily where you are.
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        • Profile picture of the author Joe Stewart
          Originally Posted by misterme View Post

          Old school stuff works on old school people like Reardon's prospects.
          But OK. Maybe the matter of 'who else is involved in this decision' is something he ought to be screening for up front. I don't think he does any qualification, though.



          I'm surprised men fold that easily where you are.
          LOL. This reminds me of a story my old boss told me one time. It's been a long time ago, so please cut me some slack.

          He was selling vacuum cleaners door to door and had just done a presentation for a husband and wife that were like Edith and Archie Bunker. He was a beer drinker and a smoker and she wasn't.

          After the presentation the wife obviously wanted it and was trying to justify it with her husband, but he just kept saying "we can't afford it, it's not gonna happen, etc".

          So what does my boss do? He says "Sir, let me ask you this. How much money do you spend on beer and cigarettes every month?" LOL

          He cornered him with a number and then said something like "you mean to tell me that you spend over $100.00 (example) a month on beer and smokes, but you can't even come up with $25.00 each month for something that would make your wife happy?"

          From what I understand, "Edith" jumped in at that point and started letting her husband have it. My boss said he walk out a little while later (after the smoke cleared) with signed paperwork and a check for the first month's payment.

          I haven't thought about that in a long time. Too funny. LOL
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