Cold calling - I actually landed clients

I used to be afraid of cold calling in the past. However, it was mainly simply because I never actually was able to because I was in a different country, but now that I am in the US and constantly traveling, I decided I would give cold calling a try.

I tried it several times about six months ago, but nothing ever worked. I stopped and got too scared to do it, but I learned that I needed to at least try.

I got in contact with some good friends who helped give me some quick tips worth using.

I cold called a small business in California throughout the Sacramento area. I was in that area several months ago. I called and just striked up a conversation.

NEVER EVER make it sound like you are selling. It just doesn't work. You need to always find something to talk about that you and the manager or owner could talk about.

I am not going to go into detail about how it went, but let's just say that throughout several monhe of testing, I landed many high paying clients.

For quite awhile now, I have relied on other strategies and marketing techniques to get clients, so I always knew how to land clients in general.

This post is to simply let you all know that if I was scared to do it but still did it, you can too. I am no expert on cold calling, so I will not be teaching others all about yet since I am not exactly the best at it, but I do know that it doesn't take a genius to befriend a business owner.

Just remember this: if you were on the other line, how would you like to be treated? If you were the business owner, how would you react?