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What is your unique value proposition?

by comrade
2 replies
When meeting with potential customers, how do you frame the value you can provide?

I've been thinking about this a lot lately. My current gig is selling telco services to biz owners who are some of the most sales/call fatigued clients you'll ever meet. It's my job to cut through and communicate the value very quickly.

Here's the approach I'm taking. I'm not saving you money each month. I'm giving you options. In stead of giving XYZ telco an extra $50-$100 dollars, what about going on that holiday you deserve so you can recharge? What about investing that money into a website upgrade that brings more people through the door or rewarding your start employee so she won't ever look elsewhere? We're not just talking about cheaper rates. We're talking about making a good business decision that frees you up to do things that will make your business more valuable.

What do you think?

For those selling websites and SEO and other offline services, how do you make that emotional connection to the services you're selling?
#proposition #unique
  • Profile picture of the author HeadStartSEO
    For Local SEO, an easy strat would be to outrank your prospect for their #1, 2 and 3 keywords, and to do it with 1 pager sites. Call them, tell them to check the rankings and promise the same or better.

    With regards to your script, I would clearly define the problem before offering them a solution. It should be 10-20% intro that segues into how you identified the problem, then defining the problem all the way up until at least the halfway point. The problem should be so well defined that anybody could think, oh yeah!
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