What is your unique value proposition?
I've been thinking about this a lot lately. My current gig is selling telco services to biz owners who are some of the most sales/call fatigued clients you'll ever meet. It's my job to cut through and communicate the value very quickly.
Here's the approach I'm taking. I'm not saving you money each month. I'm giving you options. In stead of giving XYZ telco an extra $50-$100 dollars, what about going on that holiday you deserve so you can recharge? What about investing that money into a website upgrade that brings more people through the door or rewarding your start employee so she won't ever look elsewhere? We're not just talking about cheaper rates. We're talking about making a good business decision that frees you up to do things that will make your business more valuable.
What do you think?
For those selling websites and SEO and other offline services, how do you make that emotional connection to the services you're selling?
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HeadStartSEO -
Thanks
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