People changing their businesses

7 replies
I used to network, at a lower level meeting, wasn't that great as events go,but it's done me some good. I now network at higher level events, much better.

Anyhow, some others who I had met networking had XYZ business in DFG industry, then 1 year later they had GHJ business in EFG industry, a year later they have WXY business in HJK industry.
This shows up via Linked In when people change their occupation description.

why don't they just admit they didn't make it work .

They've gone from being an expert(!!??) in one field, to an expert(!!??) in another field and so on, others who network with them meet like know grow to trust them, these people are now put up as speakers at events where they are deemed experts at their third industry.
These people stay more often within the comfort of the original lower level network meets where people know them, accept they change (as we all do) but also seem to accept theyre experts again at something different!

I'm like WTF

OK we all need to change sometimes and doing so isn't a failure, but please don't BS and position as knowledgeable or expert in your third field when it's crystal clear your previous two escapades didn't work as you weren't as expert as you said you were else you'd likely still be in them rather than jumping ship and changing tack.

Occasionally these people come to a higher level event as a one off. Yet people, seemingly unaware , still lap up the stuff these people are saying, until that is I interject and ask a deep knowledge from experience question to them , one that they'd really only know if they honestly experienced it, and surely they must have to be an expert, and as they crumble, I answer my own question, WTF get outta here fake.................

Onto their 4th business..............................

This isn't knocking change or being brave enough to move on if something isn't working, far from it, it's just be more honest , you ain't an expert, you're barely even knowledgeable in your field. Chasing the next shiny object isn't for the win
#businesses #changing #people
  • I hear ya, but what event puts up speakers as experts with 1 year experience in the industry? Seems like they need to vet their speakers better.
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    • Profile picture of the author mjbmedia
      Originally Posted by KingOfContentMarketing View Post

      I hear ya, but what event puts up speakers as experts with 1 year experience in the industry? Seems like they need to vet their speakers better.
      yeh well its usually because they've got to 'know' these people via networking with them, so they see them as worthy presenters. I often know theyre not by asking a couple of simple questions that if they were even semi experts theyd be able to answer.
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  • Profile picture of the author DaniMc
    I know what you are saying...but I kind of disagree.

    I'm a firm believer that the moment you realize something isn't working, you stop. Instantly.

    That means fire all the people. Finish any contracted obligations, as much as possible. Move the money out of the business accounts and close them. File with the state and the IRS. Just close it all. Completely.

    I am a voracious consumer of information in a wide variety of topics and industries. I can claim near expert status in several different industries.

    If I decided to change direction, I could be a fully qualified expert in less than 6 months. It's simple.

    1) Subscribe to all the trade journals and magazines.
    2) Follow the leaders on all social media channels.
    3) Find the Youtube channels and watch them daily.
    4) Buy your way into all the networking and industry groups.
    5) Find all the top trade-shows and go to them - meet everyone.
    6) Find the forums, read them and post to them.
    7) Work your existing contact base and begin requesting invitations to well-placed people.
    8) Look through LinkedIn and find people who are connected to people in the industry, introduce yourself.
    9) Every single person you meet in the industry, take them to coffee or lunch.

    There you have it. Industry expertise in 9 simple steps. After 6 months, you can easily start a business in that niche.

    Biz is Biz. Almost all industries are the same. The business mind can work in a lot of different ways.
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    • Profile picture of the author mjbmedia
      Originally Posted by Dan McCoy View Post

      I know what you are saying...but I kind of disagree.

      I'm a firm believer that the moment you realize something isn't working, you stop. Instantly.

      That means fire all the people. Finish any contracted obligations, as much as possible. Move the money out of the business accounts and close them. File with the state and the IRS. Just close it all. Completely.

      I am a voracious consumer of information in a wide variety of topics and industries. I can claim near expert status in several different industries.

      If I decided to change direction, I could be a fully qualified expert in less than 6 months. It's simple.

      1) Subscribe to all the trade journals and magazines.
      2) Follow the leaders on all social media channels.
      3) Find the Youtube channels and watch them daily.
      4) Buy your way into all the networking and industry groups.
      5) Find all the top trade-shows and go to them - meet everyone.
      6) Find the forums, read them and post to them.
      7) Work your existing contact base and begin requesting invitations to well-placed people.
      8) Look through LinkedIn and find people who are connected to people in the industry, introduce yourself.
      9) Every single person you meet in the industry, take them to coffee or lunch.

      There you have it. Industry expertise in 9 simple steps. After 6 months, you can easily start a business in that niche.

      Biz is Biz. Almost all industries are the same. The business mind can work in a lot of different ways.
      Knowledge wise you could know a lot, but experience has to count for something, I mean OK you could write articles about it and do presentations etc, but if someone who'd been in that same industry 5 years asked you an in depth experiential question that most in that industry would have experienced at some point, but you haven't, you could maybe recount it from what you've read through, but people can tell its not from the heart then.

      Not saying you are wrong, far from it and I think you could make that way work, I actually see sense in what you say and agree with it with people like you involved.
      My points I know though it might not have come across right is more with people who flit from one thing to another. One guy I 'know' started off offering services to help people get the most from their mobiles, stating people only use a tiny capability of their mobiles functionality etc, it didn't really take off , so he went into something else which I cant remember now, now he has changed again and is a self titled (I presume though who knows with some networking people easily led nowadays) a social media expert, what he means, if other SM experts local to here are anything to go by, is that he has set up his own FB page and Twitter account and got 1000 (untargeted and uninfluential) followers on each .

      OK I am a harsh ******* I know.

      As I said above, I will often ask a few in depth questions that a semi expert would be able to answer, and they rarely can answer them and so I say the obvious and answer them , but the people that have already bought into them still stay with them , I don't mind I'm not after those sort of idiots, it just makes me laugh .
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      • Profile picture of the author DaniMc
        Originally Posted by mjbmedia View Post

        Knowledge wise you could know a lot, but experience has to count for something, I mean OK you could write articles about it and do presentations etc, but if someone who'd been in that same industry 5 years asked you an in depth experiential question that most in that industry would have experienced at some point, but you haven't, you could maybe recount it from what you've read through, but people can tell its not from the heart then.

        Not saying you are wrong, far from it and I think you could make that way work, I actually see sense in what you say and agree with it with people like you involved.
        My points I know though it might not have come across right is more with people who flit from one thing to another. One guy I 'know' started off offering services to help people get the most from their mobiles, stating people only use a tiny capability of their mobiles functionality etc, it didn't really take off , so he went into something else which I cant remember now, now he has changed again and is a self titled (I presume though who knows with some networking people easily led nowadays) a social media expert, what he means, if other SM experts local to here are anything to go by, is that he has set up his own FB page and Twitter account and got 1000 (untargeted and uninfluential) followers on each .

        OK I am a harsh ******* I know.

        As I said above, I will often ask a few in depth questions that a semi expert would be able to answer, and they rarely can answer them and so I say the obvious and answer them , but the people that have already bought into them still stay with them , I don't mind I'm not after those sort of idiots, it just makes me laugh .
        I can see what you mean. Especially when the person running the business is the one doing the work.

        I am of the persuasion that the President of a software engineering business need not be an engineer. If fact, it is probably best that he is not. The same goes with SEO, Design, Content Creation etc...

        The key to building wealth, is to find people with skill you don't have, and then consider them as an asset you can sell. If I have a team who has experience in large SEO campaigns for big firms, I can build a presentation about how to use SEO on an Enterprise level, and start giving talks.

        Come to think of it, anyone who knows a lot about the business isn't my target market anyway. So, it wouldn't bother me one bit if you thought I was "fake" - you weren't going to buy anyway. I don't have to convince you, I only have to convince the people who can write a check for my service.


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  • Profile picture of the author trader909
    if your industry is dying, saturated, new regulations, etc...then you can't just sit in it and die along with it. Smart to jump sometimes.
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  • Profile picture of the author mjbmedia
    yeh you are right Dan, I just let it annoy me more than it should, I let things at a lower level than I operate on bother me, mind set needs re aligning, eg people that go for the £150 a month clients are the ones I am meaning in this thread, so quite why I even notice them , I know its because I don't like business owners (or whoever it is) being misled hence me asking the difficult questions to expose these fake experts ,

    We even had it with Yellow Pages (Yell) over here lying at a seminar they done about Google Places being brand new and that they were so switched on they were one of the few offering the service , this was when Google had been running the scheme , or similar Maps , for a few years and we were already offering it before Yell did, so I stood up and shouted the guy down saying he was lying on purpose to try to pitch the people to sign up at the back of the room etc etc, and asked him a few questions I didn't expect him to know as he wasn't the person who actually delivered the service, but as he'd just blatantly lied about the service he deserved what he got.

    However many people still went to the back of the room at the end and signed up to Yells £4000 a year 'service' .

    Having said that we are currently putting together a set of events where I will be presenting to/engaging with chosen business owners with budgets of £3k + a month as that's the main reason those people went to the back of the room , cos Yell ran the event
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