Direct Mail ["Lump Mail"] High End Clients?
I am in the process of getting a small direct mail campaign together and wanted some opinions on the matter.
-Providing Web Design/Re-Design services
-Using Infofree.com to find "high end businesses"
So where I'm stuck at is this:
Since I am sending these letters to more high end businesses I dont want to come off as un-professional with using some gimmick toy to make the letter lumpy (eventhough it would be connected in the sales copy)
The point of the of the "lump mail" is to get the letter opened
but...
my other option is to use priority mail but that can be expensive ($5 in US) + whatever other costs I have.
but...
that will also get the letter opened and I wouldn't need to use a cheap gimmick.
What is everyone's thoughts on this campaign?
Also, you should know we will be providing these services for a minimum of $5,000-$10,000 for a website or website re-design.
Thanks, Connor.
- Jack Trout
- Jack Trout
www.ListShack.com