Direct Mail ["Lump Mail"] High End Clients?

What were you thinking to use for lumpy? There are ways to do it IMO that will come off as professional and unique.

And if you are going to do Priority Mail I would personally test the sales latter with a cheaper method first. Get it converting well and than try it with the higher cost post. Remember it's all about ROI so as your costs rise you have to be sure you will get more sales. If you can mail a letter for $ .50 cents to 100 people and get one sale is it worth spending $5 per mailing to double that to 2? Depending on what you are selling the answer could be yes or no depending on the ROI.

Hey, Connor, check out Chet Holmes "The Ultimate Sales Machine."

The Ultimate Sales Machine: Turbocharge Your...

He used lumpy mail campaigns to get in to see CEOs at F500 companies. One of his keys was to make the object a "useful" item, like a letter opener, financial calculator or a high quality Rubik's cube.

From the book:

"Back to the mailers: We continued sending their dream clients a clever mailer with a cute gift every other week for five months. We sent a flashlight with the message, “Don’t be in the dark about the five biggest dangers facing manufacturers.” Then we sent a compass with a note that said: “Most companies are losing direction when it comes to manufacturing in today’s environment. Don’t be one of them. Get our report on the five biggest dangers facing manufacturers today.” Then came a tape measure: “If you want to measure up to the highest manufacturing standards, get our free report on the five most dangerous trends facing manufacturers.”

It might sound expensive to send a gift to every prospect every other week. The key here is that this company was only sending them to a few hundred prospects. Since these few hundred prospects were the biggest companies this company could possibly target, if the mailers got them one client, it would pay for mailers for 20 years. We had sent only four such mailers when a huge client told one of the salespeople: “Oh, yes, glad you called. I just have to have you come here and meet with me.”

Holmes, Chet (2007-06-21). The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (p. 174). Penguin Group. Kindle Edition.

One basic tip:

If you can't afford to invest $5 (or more) for one letter then
either you're not charging enough fees (you need to charge
more for your services) or your direct mail piece needs work
to get the conversions higher.

If you narrow your focus and do multiple contacts with
clients who can afford to pay you premium fees then the
price of mailing pieces should not be any kind of issue.

Kindest regards,
Andrew Cavanagh

A few thoughts:

-There was a thread on here once upon a time about actually sending things in canvas/cloth bags. I can't find the bookmark, but it was something really interesting and the price didn't seem to cost much for what it was.
-Any particular reason to avoid calling them? It is scary because people can say no and be mean, but from an ROI perspective it's really tough to beat.
-InfoFree isn't a bad service, but for super targeted mailings, especially when you're going to have a high per piece cost you may want to consider other vendors. I have an obvious bias for my company, but if you look at the accuracy InfoFree claims ( 90% @ Truth About Sales Leads | Infofree) that can really hurt the ROI. The cost of the data isn't usually what's driving up the cost of a piece, it's the actually postage and the print cost. Returned mail is the real killer in the cost of direct mail, that along with mail getting delivered, but not to the right target.

If anyone is using or has used InfoFree, we'd love to hear your thoughts. Chance for a $25 gift card just for taking a few moments to give us feedback. www.InfoFreeSurvey.com.

If I find the link for that pouch/bag mail I'll let you know. I remember thinking it was really cool, kinda bummed I can't find the bookmark.