How to sell lead generation for the big $$$!

by s62731 228 replies
Hey guys!

I keep getting messages about what I am doing these days, and how my business is going. People keep asking about sales scripts and how I generate clients.

So that's why I've written this post. To explain exactly how to generate clients for lead generation, who're prepared to pay you the big bucks. And by that, I mean a minimum $2,000/month. (All of which is profit!)

When you're selling websites, SEO and other "commodity" products and services, it's hard work. You've got to make a lot of calls, speak to a lot of people, face a lot of rejection. The business model simply isn’t leveraged for success. Sure when you’re making $0, the idea of selling 3 websites and making $3,000 is amazing!

But after a while, it wears off. All of a sudden you’re stuck constantly chasing for clients who will only make you a few thousand. The business model needs leverage.

However on the other hand, selling lead generation (basically selling them customers) is the easiest service you will ever sell. Every business needs more customers. They don’t need a website.

It’s the difference between selling someone fruit, and selling them “look 10 years younger”. Which one of those do you think is more desirable?

When you’re selling lead generation the sales pretty much close themselves. You will quickly reach the level where you’ve got 10 clients and don’t even want anymore.

If a business makes $2,000 a sale, and you’re offering to get them 5+ sales a month, they would be STUPID not to pay you $2,000 a month to do that.

Selling websites, seo, hosting and reputation management is an incredibly unleveraged business model. Selling customers and lead generation makes sales simple, fast and easy.

Now let’s get one thing straight here about what lead generation actually is!

Lead generation is NOT building a website, ranking it in Google and then selling off the leads later. This is a popular model to follow here on the forum, but it only leads to trouble and frustration.

1. You’re doing a heck of a lot of work before being paid. You’re building sites and trying to rank them before you ever see a dollar. You MUST be paid up front. You set the rules in your business, and smart business rules means being paid up front.
2. You have zero control over SEO. You’re putting your business in the hands of Google. They’re making it harder and harder to manipulate the search engines. If you build a business off SEO, you can have your income shut down to zero in the space of 24 hours. Google changes their algorithm, and you’re income disappears.
3. You can’t control the exact amount of leads that are coming through. If you’re offering lead gen you need to be in control simple as that. Otherwise you’re in for a stressful situation.

So, if that’s what NOT to do, what should you do?

Implement basic marketing!

OMG! Who would have thought?

Haha. Yes. Implement basic marketing skills. Turn advertising into leads. Spend money on advertising, and generate leads. Leads that are coming to you or your customer asking for help. Read hot leads.

The type of advertising that you can get the biggest win right now is on Facebook. Facebook PPC.

So here’s essentially what the lead generation is:

• Figure out who you’re target market is
• Create an irresistible offer. (Free report, free consult etc)
• Send traffic from Facebook to offer
• Collect their details
• You now have a lead

It really is that simple. Simple marketing 101.

IF you’re in the business of selling websites, whether you like it or not you’re in the marketing business. So you can either avoid the elephant in the room, or you can just finally learn proper marketing.

So how do we package this up and sell it to customers?

What you’re selling is the “management” of their marketing and lead generation.

You put in place a Facebook marketing system that generates new leads on a consistent basis every week.

Here’s what I’ve recently put on a recent proposal that was accepted:

(note, this is just part of the proposal)

_____________________
For all options there is a management fee of $2,460/month + GST.
This investment covers the cost of all marketing efforts, collateral and set-up; excluding ad spend.

The recommended ad-spend is anywhere between $850-$2,750/month depending on how many leads you want to generate.

1. The Goal of option #1 is to generate 8-12 new leads a month resulting in an estimated $14,000-$120,000 extra revenue. The ad spend for option 1, is $850/month.

2. The Goal of option #2 is to generate 18-22 new leads a month resulting in an estimated $43,000-$215,000 extra revenue. The ad spend for option 2, is $1800/month.

3. The Goal of option #3 is to generate 28-32 new leads a month resulting in an estimated $60,000-$290,000 extra revenue. The ad spend for option 3, is $2750/month.

_____________________________

Can you see what I’ve done there?

I’ve linked the ad spend had been directly linked to the revenue outcome.

This makes it such a simple, easy choice. “Oh crap, I can make $50,000! That’s easily worth a few grand a month”

So what’s the sales process to sell this?

Well first of all, if you can generate some leads of your own, it makes it a lot easier. But if that isn’t an option, here’s what to do:

__________________________________________

1. Call businesses and build desire in what you do
a. Find out their pain points
b. Show them a way to get their goals
c. Illustrate how much money they could make
d. Tell them that in order to put together a solid plan, they must fill out a questionnaire

2. Make them fill out a questionnaire and email it back. This is a barrier for entry

3. Using all the info they’ve given you, put together an irresistible proposal for your services.

4. Send them the proposal, and call them the next day. The offer is SO valuable they will not turn it down.


If you follow that, you will find it 1000x easier to sell high level, residual services than you do selling websites and SEO.

I changed my business over from selling things and websites, and within 6 months I was making over $20,000 residual every month from 10 clients.

Obviously it’s hard to include everything in 1 post without making it go ridiculously long. But if you’ve got specific questions I might put together another post answering them later 

Thanks guys!

James
#offline marketing #$$$ #big #generation #lead #lead generation #local business marketing #offline #sales #sell
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  • Profile picture of the author yixar
    I've seriously been rolling this same business model around on my tongue for a couple weeks and have been searching on here to find someone, anyone who shares my sentiments. Its great to find a kindred spirit and what timing! I decided on Sunday, to start making my calls tomorrow. This thread has really helped to put me in the zone.

    Keep at it James!

    Rahel
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  • Profile picture of the author g2biz
    Dude this makes so much sense! Thanks as a newbie I greatly appreciate this info as I've been spraining my brain how to break the ice!!!
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  • Profile picture of the author Dizain
    Great info thank you so much
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  • Profile picture of the author mjbmedia
    Hell yeh James

    I have a couple of guys who go out and open up the relationship, mainly touting SEO as that's what they've always done, now though they are in with me, they can offer the works, total marketing solutions, they're no longer pigeon holing the prospects but openly talking with them and offering lead generation, conversion optimisation, client monetisation (OK they don't call them that to the clients of course).

    They get the interest, then I take over and show the business owner the true potential of their business, how much money they are leaving on the table by only running the marketing that they are currently doing (whatever it is it's never as much as they could be doing)
    A few simple questions like 'where do the majority of your clients come from' (as in paper ads, SEO, etc) , whats your best selling and whats your most profitable product (hardly ever known and even more rarely the same product), simple questions that they are kind of embarrassed to have to say 'I don't know' to , but I don't make them feel bad, why should they know they're not marketing genii, they're business owners who know tonnes about their industry, not about mine.
    It excites them that someone is finally in tune with them, not trying to smash them into a hole that they don't fit into by pushing SEO onto them, but instead creating a integrated marketing strategy around their business and it's future growth plans and aims.
    Signature

    Mike

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    • Profile picture of the author s62731
      Originally Posted by mjbmedia View Post

      It excites them that someone is finally in tune with them, not trying to smash them into a hole that they don't fit into by pushing SEO onto them, but instead creating a integrated marketing strategy around their business and it's future growth plans and aims.
      Haha yeah exactly, I couldn't agree more.

      Most business owners I speak to these days have very dim views of SEO people and even web designers.

      "This SEO guy promised be first page of google and nothing happened"

      or

      "The guy is STILL halfway through my website and it hasn't been finished. It started 3 months ago!"

      So by being completely different. By positioning myself in a completely different segment of the market to those guys, I can avoid all the negative connotations that they bring.

      Also, if someone has to choose between first page of Google OR 15 hot leads every month... I know what they're going to choose
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  • Profile picture of the author AussieT
    Great post

    Do you only use Facebook ads to generate the leads for clients?
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    • Profile picture of the author s62731
      Originally Posted by AussieT View Post

      Great post

      Do you only use Facebook ads to generate the leads for clients?
      Hey AussieT,

      There are 3 forms of Ads I use.

      FB Marketing 90% of the time.

      Google adwords maybe 5% of the time.

      Linked in about 3% of the time.

      Setting up JV's 2% of the time.

      But right now pretty much every business can get huge results from Facebook.
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  • Profile picture of the author kochtgr
    Nice post but how can you guarantee that these leads translates to clients? I don't want to sound negative but turning a lead to a client is not that simple and it's a different thing when you sale leads than promising real clients. What are your thoughs on that?
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    • Profile picture of the author s62731
      Originally Posted by kochtgr View Post

      Nice post but how can you guarantee that these leads translates to clients? I don't want to sound negative but turning a lead to a client is not that simple and it's a different thing when you sale leads than promising real clients. What are your thoughs on that?
      You're right. That's why I don't guarantee clients. I barely guarantee leads. I give an estimation, but I frame it around customers. That's a skill all on it's own.

      At the end of the day, I can't guarantee that they no how to sell. I am not the one on the other end of their calls making sure they close.

      That's their job.

      But in saying that, I know what the average close rates are in different industries. So that's what I work with.

      These clients want to see confidence. They CRAVE confidence and leadership when they're spending money on marketing and advertising. SO I give it to them.

      I also lock my clients into 6 month agreements. They get a trial month first (fully paid of course), to test it out before they have to commit. That makes them feel at ease.

      My guarantee is that if they don't generate at-least 1 client/customer in the first month I will give them a refund. That also makes them feel at ease.
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      • Profile picture of the author mjbmedia
        Originally Posted by s62731 View Post


        I know what the average close rates are in different industries. So that's what I work with.
        pray tell, where do you find that information, although for me its for UK based industries
        Signature

        Mike

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        • Profile picture of the author s62731
          Originally Posted by mjbmedia View Post

          pray tell, where do you find that information, although for me its for UK based industries
          Well there are a couple of things that go into this. I know the quality of lead it produces, so I can simply ask the business owner what they think they could close the type of lead at, and then take it down a few pegs. This type of lead gen doesn't really produce tyre kickers.

          So baisically:

          "OK cool, so if you had 10 people coming to you, asking for help, who knew who you are and what you did, how many of them do you think you could turn into customers?"

          And then take a little off what ever they say. I find that it's between 20% to 70%.

          Originally Posted by Instagage View Post

          Incredible amount of valuable information. Thank you so much for posting.
          Haha thanks Instagage. More than happy to provide info back into the community.

          Especially when I see so many people making the EXACT same mistakes I was making a few years ago. It can be frustrating when you've been where they are, and they won't listen. But at the end of the day, you cant help every one haha.
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          • Profile picture of the author mjbmedia
            Originally Posted by s62731 View Post

            Well there are a couple of things that go into this. I know the quality of lead it produces, so I can simply ask the business owner what they think they could close the type of lead at, and then take it down a few pegs. This type of lead gen doesn't really produce tyre kickers.

            So baisically:

            "OK cool, so if you had 10 people coming to you, asking for help, who knew who you are and what you did, how many of them do you think you could turn into customers?"

            And then take a little off what ever they say. I find that it's between 20% to 70%.
            that's cheating mate I thought you had a reference manual or special database or something, fair play though
            Signature

            Mike

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  • Profile picture of the author Rus Sells
    Have you tested mobile PPC yet?

    Oh also I recently read that many small businesses are wasting up to 25% of their PPC ad spends each month.

    AI REALLY agree with what you said here:

    So by being completely different. By positioning myself in a completely different segment of the market to those guys, I can avoid all the negative connotations that they bring.
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    • Profile picture of the author Greg guitar
      Originally Posted by Rus Sells View Post

      Oh also I recently read that many small businesses are wasting up to 25% of their PPC ad spends each month.
      I believe it's more like 75-95%. Most of them just send the clicks to their regular website. They spend a ton of money on clicks, and then expect the website to get the phone ringing without using a landing page or a clear call to action; in other words they have no actual PPC campaign. Instead they are squandering PPC money on simply getting more visits to a site which does a poor job of lead gen, and might not even connect to the message in the ad. Changing that alone could make you the hero.
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  • Profile picture of the author kochtgr
    ok but if that's the case there are many lead generation services offering 1 lead per $10-15 so how the leads generated by facebook would be better than any other leads in the market?
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    • Profile picture of the author s62731
      Originally Posted by Rus Sells View Post

      Have you tested mobile PPC yet?

      Oh also I recently read that many small businesses are wasting up to 25% of their PPC ad spends each month.

      AI REALLY agree with what you said here:
      Yes I have done some stuff with mobile traffic. A lot of the pages I create work fine on mobile traffic. However*... On facebook there is an option to only display ad's to people on wifi networks.

      When people are at home or sitting down they're way more likely to be engaged. When they're out on the go, they have too many distractions.

      Originally Posted by kochtgr View Post

      ok but if that's the case there are many lead generation services offering 1 lead per $10-15 so how the leads generated by facebook would be better than any other leads in the market?
      Well my friend, those are not the sort of leads I offer.

      The leads I offer know exactly who the company is, know who will be calling them, and are ASKING for the company to call them.

      That is a completely different thing to those $10-$15 leads you're talking about. Those cheap leads are just database crap.

      Its a completely different service. You're comparing apples to a pile of rocks in the garden.
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  • Profile picture of the author Instagage
    Incredible amount of valuable information. Thank you so much for posting.
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  • Profile picture of the author trader909
    Banned
    what are you charging for option 1,2,3?

    The recommended ad-spend is anywhere between $850-$2,750/month depending on how many leads you want to generate.

    1. The Goal of option #1 is to generate 8-12 new leads a month resulting in an estimated $14,000-$120,000 extra revenue. The ad spend for option 1, is $850/month.

    2. The Goal of option #2 is to generate 18-22 new leads a month resulting in an estimated $43,000-$215,000 extra revenue. The ad spend for option 2, is $1800/month.

    3. The Goal of option #3 is to generate 28-32 new leads a month resulting in an estimated $60,000-$290,000 extra revenue. The ad spend for option 3, is $2750/month.
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  • Profile picture of the author s62731
    "For all options there is a management fee of $2,460/month + GST.
    This investment covers the cost of all marketing efforts, collateral and set-up; excluding ad spend."

    That is for this particular client. The average amount changes depending on the difficulty and size of campaign. I have a client all the way up on $10,000/month!
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    • Profile picture of the author JRoon
      Does this work for local businesses such as HVAC, electricians, etc. I've found running ads on FB can be tough for those niches...
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    • Profile picture of the author shockwave
      Facebook Marketing huh? Maybe I missed it, but did you mention what industries you're working in? Is it local marketing or nationwide?
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      • Profile picture of the author Rus Sells
        He did post in the Offline section of the forums so we should be able to safely assume that he's in the local space.

        Originally Posted by shockwave View Post

        Facebook Marketing huh? Maybe I missed it, but did you mention what industries you're working in? Is it local marketing or nationwide?
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        • Profile picture of the author shockwave
          Originally Posted by Rus Sells View Post

          He did post in the Offline section of the forums so we should be able to safely assume that he's in the local space.
          That would seem obvious...but I try not to assume (well, at least most of the time )

          I'm not confident this would work very well for something like a Roofer - what do you think Rus?
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  • Profile picture of the author DS Marketing
    James -- awesome post! In terms of getting the leads for your clients, do you do the work yourself or do you have a team that handles that piece of the business?
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  • Profile picture of the author s62731
    Hey Guys,

    So a few things:

    I don't generally work with plumbers and roofers and such. However I DID get an amazing result for a concreter. He averages about $4,000 per job, and got him 4 jobs in the first month. He was wrapped.

    And YES you can easily get them work using Facebook. But they key is to turn it from an event based service, into a service you an sell anyone at anytime. Read this article by Dan Kennedy: http://www.dankennedywebsite.com/lesson6.htm

    However it's pretty easy to target people who might be renovating and stuff. But you can also drive PPC traffic from Adwords aswell.

    Some other clients I work with:
    Dentist
    Real Estate
    Property Developers
    Speakers, coaches, consultants
    Financial Planner
    Concreter
    High rise window cleaning.

    I don't target tradie type businesses, but at the end of the day marketing works for each and every business. There is no "my business is different". You put an irresistible offer in front of your target market. Simple as that.
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    • Profile picture of the author mjbmedia
      Originally Posted by s62731 View Post

      Hey Guys,

      Read this article by Dan Kennedy: http://www.dankennedywebsite.com/lesson6.htm
      in typical DK fashion , he tells the story well but regretfully doesn't explain why he chooses to open the first 'normal' letter mailed direct from the plumber, nor the follow ups, what makes him decide to open them when in his own words, mail is opened over the trash bin , unless (and I am guessing this is the case but it was missed off the story which it shouldn't have been, but I am also wondering how many people are switched on enough to have even wondered/noticed) the mailing said 'from Al your 'mates' favourite plumber' or something.
      Signature

      Mike

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      • Profile picture of the author s62731
        Originally Posted by zoro View Post

        So, your funnel is in reality a 2 Step process. 1) Get them onto your list 2) Send them follow-up offers for a free consult etc. Is that correct?
        To oversimplify, yes. They opt-in to a front end offer, and then they opt-in for a consult.

        Originally Posted by mjbmedia View Post

        in typical DK fashion , he tells the story well but regretfully doesn't explain why he chooses to open the first 'normal' letter mailed direct from the plumber, nor the follow ups, what makes him decide to open them when in his own words, mail is opened over the trash bin , unless (and I am guessing this is the case but it was missed off the story which it shouldn't have been, but I am also wondering how many people are switched on enough to have even wondered/noticed) the mailing said 'from Al your 'mates' favourite plumber' or something.
        The point of that article is NOT how to do a direct mail campaign.

        It is however, to illustrate how an event based business was able to generate customers whenever they chose.

        What you should take away from that is when you have an event based client (Roofer, electrition, HVAC etc) you can formulate offers that can be taken up at any time.
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        • Profile picture of the author warscout11
          Originally Posted by s62731 View Post

          To oversimplify, yes. They opt-in to a front end offer, and then they opt-in for a consult.



          The point of that article is NOT how to do a direct mail campaign.

          It is however, to illustrate how an event based business was able to generate customers whenever they chose.

          What you should take away from that is when you have an event based client (Roofer, electrition, HVAC etc) you can formulate offers that can be taken up at any time.
          Thanks, that makes a lot more sense on how you can formulate the offers. Hopefully I get a call from you soon!
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        • Profile picture of the author mjbmedia
          Originally Posted by s62731 View Post


          The point of that article is NOT how to do a direct mail campaign.

          It is however, to illustrate how an event based business was able to generate customers whenever they chose.

          What you should take away from that is when you have an event based client (Roofer, electrition, HVAC etc) you can formulate offers that can be taken up at any time.
          I do appreciate that James and agree, but DK made a massive point of why he opened the original letter from his fellow speaker, (although I know that wasn't direct mail focussed but JV focussed) but then nothing about why he opened the follow ups, but yes it is the bigger picture.
          I am a believer that every business can be marketed to the Nth degree
          Signature

          Mike

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          • Profile picture of the author jaudet
            All the thread is a very interesting reading, and your guide in your signature is too. In fact, that is the first guide that make much more sense than the other wso I read so far. Businesses want results, not "things".

            From your experience on facebook ads, how many clicks should a business get each month to get your estimated leads in your packages, let's say 8-12.

            In other words, what are the typical CTR and conversion (where the client enter his information on your landing page)?
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      • Profile picture of the author floridamarketer
        Originally Posted by mjbmedia View Post

        in typical DK fashion , he tells the story well but regretfully doesn't explain why he chooses to open the first 'normal' letter mailed direct from the plumber, nor the follow ups, what makes him decide to open them when in his own words, mail is opened over the trash bin , unless (and I am guessing this is the case but it was missed off the story which it shouldn't have been, but I am also wondering how many people are switched on enough to have even wondered/noticed) the mailing said 'from Al your 'mates' favourite plumber' or something.
        DK assumes you know a little about direct mail...

        It wasn't thrown into the trash bin because the address was hand written as well as the senders info... it appeared personal, sparked interest and was assumed not to be junk mail... so it got opened...
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    • Profile picture of the author Darrin Bentley
      Originally Posted by s62731 View Post

      Hey Guys,

      So a few things:

      I don't generally work with plumbers and roofers and such. However I DID get an amazing result for a concreter. He averages about $4,000 per job, and got him 4 jobs in the first month. He was wrapped.

      And YES you can easily get them work using Facebook. But they key is to turn it from an event based service, into a service you an sell anyone at anytime. Read this article by Dan Kennedy: http://www.dankennedywebsite.com/lesson6.htm

      However it's pretty easy to target people who might be renovating and stuff. But you can also drive PPC traffic from Adwords aswell.

      Some other clients I work with:
      Dentist
      Real Estate
      Property Developers
      Speakers, coaches, consultants
      Financial Planner
      Concreter
      High rise window cleaning.

      I don't target tradie type businesses, but at the end of the day marketing works for each and every business. There is no "my business is different". You put an irresistible offer in front of your target market. Simple as that.
      While this sounds good in theory (and I'm sure success may be possible with this method), I think it's a LOT more difficult to implement let alone turn into a successful business model. I understand you have to target specific business's (preferably ones that have a potential budget to hire you for lead gen), but what about areas that just don't have those kinds of businesses?

      Example: I'm in a rural area with very few businesses that would have that kind of advertising/marketing budget. So for a "local" business model, this just wouldn't make sense.

      Now, assuming I DID have a multitude of business's in my area that would support this type of business, your idea to "geo" target via FB PPC ad's to get people (targeted leads) into YOUR sales funnel just doesn't seem to make sense.

      Can you give a few examples of "irresistible offers" you might use on some of the businesses you mentioned above? Please understand I'm not trying to be negative, just trying to see how this could work. Thanks.
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      • Profile picture of the author s62731
        Hey all!

        Back again to answer some questions. Hopefully they're in depth enough, but I don't really have the time to sit around for hours and answer each in novel detail

        Originally Posted by Wade Watson View Post

        I find it impressive that you're getting good results for niches like concrete contractors using a two step online opt-in approach. Most lead gen people feel direct phone call leads are the only way to go for local leads. When your basement's flooded you don't want to read a free report and respond to a form at the end. I suppose it's a bit different for niches like property development or financial planning, though. Your lead quantity has to be microscopic compared to the phone lead approach, but I suppose the quality of the leads you are delivering is high.

        I did get a chuckle reading your OP. You refer to SEO lead generation as "putting your business in the hands of Google", but you admit that Facebook is your source of 90% of your leads. It sounds like you simply took your dependency from one Great Internet Overlord to another. I'm sure for the right niches, though Facebook PPC is the best approach, though. I think the smartest approach to building a solid lead gen business is to diversify your client niches and lead gen methods, rather than depending heavily on any one. SEO has it's uses as does PPC.
        Here's the difference between PPC and SEO. When trying to rank a site in the search engines for lead generation, you have no control. So you have to do a whole bunch of work, with no guarantee it will work.

        You're trying to game the system. And you're also the product, not the customer.

        When you use PPC, all of a sudden you ARE the customer and you have complete control. You can generate 100-1000 clicks a day to your site with no problems at all. And right now, Facebook is killing it and will do for the next 3-5 years+.

        I also use adwords, banner ads and retargeting. But Facebook right now is the best possible area to be in.

        Also, I don't get this fascination with "local businesses who's customers need help right now". I find the biggest reason people like to go after these guys is because they feel they can get them on their mobile phone.

        So there are a lot of bigger businesses who can afford $2k-$10k a month not being touched. They're easier to get leads for, and they're easier to sell to. Sounds like a win/win for me!

        Originally Posted by Jay Carter View Post

        So is it like this?

        Facebook ad: "Get a free offer for cement foundry in X city" -> ??? -> client.

        Where are the leads lead to when they click on the facebook ad?
        If you read my report you will get a better understanding. But yes. They see an ad, click the ad and get taken to a landing page with an offer on it.

        Originally Posted by manuelc View Post

        James, this is a very cool approach, thanks for sharing! I've been looking to do something like this for a couple of years (I run a web design studio), but was hesitant about how to sell the service to my clients. Then got too busy, and just left it 'to see it later'...

        So one point it's not clear for me is... Do you take over their website? Do you use a new domain name to set up the new landing pages? Do you also create a full site for them?
        M
        I don't touch any of their current stuff. Nor do they control the new stuff I do for them. We own all the assets. They're paying for leads, not a website. If they want to buy the system off me, they can. But it costs 12 months worth of management.

        Originally Posted by trader909 View Post

        So why invite massive competition to ONE p.p.c. platform?

        MAKES NO SENSE!
        A few reasons... There is so much to go around it isn't funny. That attitude is really limiting. There are so many businesses that need help, that even if everyone on here actually followed my advice, they still wouldn't hit the ceiling.

        And in saying that, 95% of people will still be scratching their bum making excuses as to why they can't make money in 2 months from now, instead of just doing the F-ing work.

        Originally Posted by Voasi View Post

        James - just so I'm clear...

        You charge a $2,460 management fee, and then you tell the client "pick package #1/2/3, which is an additional "...is that correct?

        So in total for the client, it would look like $3310 - $5210, depending on the package?
        Yeah exactly. But the way it is framed is incredibly important. Because they need to see the distinction between the money that goes to me and the money that gets spent on ads.

        Originally Posted by David W Miller View Post

        I don't see how it would work or apply to an emergency plumber of dentist, ie., someone needing work done NOW! Who would download a report to help with that and then wait to have the company call you back. Where the need isn't immediate I can see this working well.

        I'm stuck at the Facebook PPC phase. It seems it's a whole animal altogether. Keywords to target, not to target, and all the things that go into a successful PPC campaign. It's where the rubber meets the road because it's real money being spent per click.
        Once again, this doesn't work amazing for those emergency companies. And it doesn't have to. Just don't target those guys as customers. I really don't get the fixation.

        Originally Posted by internetmonkey View Post

        About how much per lead does it cost you on Facebook? I'm talking about your own ads to get prospects calling you.
        My OWN leads are down to about $10-$20 a pop. However I have sort of hit a ceiling with how much I can grow. I have a sales person, and 2 guys who manage and fulfil all the work. And I need to make the decision whether I want to take the business to $10mill (lots of work) or just sit happy where I am.

        Originally Posted by Darrin Bentley View Post

        While this sounds good in theory (and I'm sure success may be possible with this method), I think it's a LOT more difficult to implement let alone turn into a successful business model. I understand you have to target specific business's (preferably ones that have a potential budget to hire you for lead gen), but what about areas that just don't have those kinds of businesses?

        Example: I'm in a rural area with very few businesses that would have that kind of advertising/marketing budget. So for a "local" business model, this just wouldn't make sense.

        Now, assuming I DID have a multitude of business's in my area that would support this type of business, your idea to "geo" target via FB PPC ad's to get people (targeted leads) into YOUR sales funnel just doesn't seem to make sense.

        Can you give a few examples of "irresistible offers" you might use on some of the businesses you mentioned above? Please understand I'm not trying to be negative, just trying to see how this could work. Thanks.
        Ok, I will try and not take in the negativity But the simple fact remains, why use your location as an excuse?

        I don't see ANY of my clients face to face. And I have clients all over Australia, in the UK and also New Zealand.

        Sure there aren't businesses next door to your house, but there are businesses out there. But hey, if you don't want to implement it, dont! haha

        ----------------------------

        Thanks guys!
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  • Profile picture of the author zoro
    Some great info here, thanks for sharing.

    Question: If you're using FB ppc ads, are you sending the clicks to your clients landing page or to your own?
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    • Profile picture of the author warscout11
      Great information here and thank you for sharing! I think the biggest hurdles for me would be:

      1. How do you deal with the question of references with your clients when you're first starting out? Will they trust giving you $3k up front without references? I know you offer a money back guarantee, but still. Would you recommend starting out by online advertising to attract clients into your funnel? Or start locally in person?

      2. Generating the leads via Facebook. I know you posted the Dan Kennedy link but it's still not clear to me how to effectively create an ad, landing page, and an effective approach to attract qualified traffic and generate leads. Everything here makes excellent sense to me except for a step by step method for generating the leads. Can you elaborate on this at all? Or recommend further reading or a course on this?

      I appreciate any help you can give, and I just downloaded your report.
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      • Profile picture of the author warscout11
        Originally Posted by warscout11 View Post

        Great information here and thank you for sharing! I think the biggest hurdles for me would be:

        1. How do you deal with the question of references with your clients when you're first starting out? Will they trust giving you $3k up front without references? I know you offer a money back guarantee, but still. Would you recommend starting out by online advertising to attract clients into your funnel? Or start locally in person?

        2. Generating the leads via Facebook. I know you posted the Dan Kennedy link but it's still not clear to me how to effectively create an ad, landing page, and an effective approach to attract qualified traffic and generate leads. Everything here makes excellent sense to me except for a step by step method for generating the leads. Can you elaborate on this at all? Or recommend further reading or a course on this?

        I appreciate any help you can give, and I just downloaded your report.
        Could you address my concerns when you get a chance, thanks!
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      • Profile picture of the author s62731
        Originally Posted by warscout11 View Post

        Great information here and thank you for sharing! I think the biggest hurdles for me would be:

        1. How do you deal with the question of references with your clients when you're first starting out? Will they trust giving you $3k up front without references? I know you offer a money back guarantee, but still. Would you recommend starting out by online advertising to attract clients into your funnel? Or start locally in person?

        2. Generating the leads via Facebook. I know you posted the Dan Kennedy link but it's still not clear to me how to effectively create an ad, landing page, and an effective approach to attract qualified traffic and generate leads. Everything here makes excellent sense to me except for a step by step method for generating the leads. Can you elaborate on this at all? Or recommend further reading or a course on this?

        I appreciate any help you can give, and I just downloaded your report.
        1. When dealing with the "references" when first starting out, that's simply a sales problem. The key thing to realise is that happens when they feel a lack of credibility, and a lack of confidence.

        For example, if you're not confident, they will not be confident. If you're unsure of yourself, they will be unsure of you.

        There are many way's around the question however when asked. But that is an ENTIRE thread in and of itself.

        The best way to overcome it, is to generate the lead yourself. If you did that, you can say: "And look, I've proven to you this works, you came to me as a lead, asked for my help, and now were having a conversation about my services. How would YOU like to have people coming and asking YOU for help?"

        2. OK so in terms of the lead generation, this is once again a whole thread on it's own. It's impossible to explain it in full depth in this post.

        However, it's just about figuring out who your target market is, and putting a great offer in-front of them.

        Then it becomes about:

        Who is your target market?
        What are their frustrations, and what are their wants?
        What offer can we put infront of them?
        Let's drive traffic to it.

        I know that you're looking for more in-depth help, but it's impossible to give in one quick post.

        Cheers,

        James
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    • Profile picture of the author warscout11
      Originally Posted by zoro View Post

      Some great info here, thanks for sharing.

      Question: If you're using FB ppc ads, are you sending the clicks to your clients landing page or to your own?
      I think it's his own funnel. Once in the funnel, he sends a free report and follow up emails. Eventually he emails the lead an opportunity to have a free consult with the client, thus potentially generating the client a sale.
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      • Profile picture of the author s62731
        Originally Posted by warscout11 View Post

        I think it's his own funnel. Once in the funnel, he sends a free report and follow up emails. Eventually he emails the lead an opportunity to have a free consult with the client, thus potentially generating the client a sale.
        Spot on there.

        I create the funnel, I own the funnel.

        They don't even know what's in the funnel. Heck I seriously doubt some of them know what the funnel really is. And the don't care.

        All they want is the leads coming in, so I control everything.

        Once upon a time I actually sold them a landing page system, until I realised that they don't want the thing, they just want the result. So I stopped selling them the landing page systems, and started selling the outcome.

        For example, the guy selling hot dogs down the street isn't selling the hotdog machine, the meat, the bread and a lesson on how to make hotdogs. No, he just sells the hotdogs ready to eat.
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        • Profile picture of the author zoro
          Originally Posted by s62731 View Post

          Spot on there.

          I create the funnel, I own the funnel.

          They don't even know what's in the funnel. Heck I seriously doubt some of them know what the funnel really is. And the don't care.

          All they want is the leads coming in, so I control everything.

          Once upon a time I actually sold them a landing page system, until I realised that they don't want the thing, they just want the result. So I stopped selling them the landing page systems, and started selling the outcome.

          For example, the guy selling hot dogs down the street isn't selling the hotdog machine, the meat, the bread and a lesson on how to make hotdogs. No, he just sells the hotdogs ready to eat.
          So, your funnel is in reality a 2 Step process. 1) Get them onto your list 2) Send them follow-up offers for a free consult etc. Is that correct?
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  • I think this is a great idea with superb simplicity. I have done this in a certain similar way, but I would recommend doing anything else you can to change it up to help make it easier on you since there are other avenues to generate leads aside from FB.
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  • Profile picture of the author vndnbrgj
    Thanks for the info James.
    That's a nice site you got there too.
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  • Profile picture of the author ken5000
    Wow! I just had a call with James. it was one of the most valuable calls I've ever had! It was a life changing moment for me. Highly recommended!
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    • Profile picture of the author s62731
      Originally Posted by ken5000 View Post

      Wow! I just had a call with James. it was one of the most valuable calls I've ever had! It was a life changing moment for me. Highly recommended!
      Haha more than happy to help Ken

      Originally Posted by vndnbrgj View Post

      Thanks for the info James.
      That's a nice site you got there too.
      Thanks mate.

      Originally Posted by internetmarketer1 View Post

      I think this is a great idea with superb simplicity. I have done this in a certain similar way, but I would recommend doing anything else you can to change it up to help make it easier on you since there are other avenues to generate leads aside from FB.
      Hey mate, thanks for the comment. However I disagree about the "easier than Facebook" thing. Right now, Facebook is like Google back in 2004.

      It's sitting right there for the taking. I get email leads for between $3-$10, and phone leads for $20-80 depending on the niche. In-fact one of my business parters filled a property seminar for as little as $14 a head. Using Facebook.

      Now I would be VERY surprised if I was seeing anyone get better results than that.
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    • Profile picture of the author Vid Yo
      Originally Posted by ken5000 View Post

      Wow! I just had a call with James. it was one of the most valuable calls I've ever had! It was a life changing moment for me. Highly recommended!
      Hi James, I signed up to have a call with you. After seeing this post, I'm even more anxious to speak with you than I already was!

      When can I expect a call? (Btw, I sent you a pm a few days ago.)
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      • Profile picture of the author jaudet
        Great to have you back here alive and safe

        From your experience on facebook ads, how many clicks should a business get each month to get your estimated leads in your packages, let's say 8-12.

        In other words, what are the typical CTR and conversion (where the client enter his information on your landing page that you will transfer afterward to the business)?
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      • Profile picture of the author Dhira
        Originally Posted by s62731 View Post

        "For all options there is a management fee of $2,460/month + GST.
        This investment covers the cost of all marketing efforts, collateral and set-up; excluding ad spend."

        That is for this particular client. The average amount changes depending on the difficulty and size of campaign. I have a client all the way up on $10,000/month!
        what is GST?

        Originally Posted by internetmarketer1 View Post

        I think this is a great idea with superb simplicity. I have done this in a certain similar way, but I would recommend doing anything else you can to change it up to help make it easier on you since there are other avenues to generate leads aside from FB.
        Can you suggest any other cost effective lead generation methods that a re as good as Facebook ppc?


        P.S. I also didn't get the report. PM sent & if anyone else has it feel free to share. Thanks.
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  • Profile picture of the author trader909
    Banned
    true this is..

    SEO "superstars" cold calling to sell their offers...oh the irony of it all.
    “Hey, if you want more customers coming into your business I can help!
    Except I can’t do it for myself. That is why I am cold calling people out of the
    yellow pages.”
    It’s quite ridiculous isn’t it?
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  • Profile picture of the author chersern
    Hi James,

    Have read your report. Great stuff! Some questions:

    1. How do estimate the revenue potential? I was talking to a financial planner and we do not know how to put a number to that.

    2. Do you have one lead generation website for each target market? i.e. one for lawyers, one for planners, etc.?

    3. Can we give the same lead to two different companies? or is it exclusive for each.

    4. Ad spend would differ across different industries. Lawyers more expensive than plumbers. Would that be correct? How do we estimate the cost? CPC?

    5. What details do you collect? Just contact details or more to qualify the lead?

    Have signed up and waiting to join your network!

    Cheers,
    John
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    • Profile picture of the author repstein
      I really liked the $240k report I downloaded. I have these same questions... the biggest one is how to estimate the number of clicks needed to generate a single opt-in, and the number of opt-ins to generate a consultation for the client.

      Also, how do you develop a freebie info product for the client? Let's say it's a plumber- I don't know much about plumbing beyond using a plunger.

      Originally Posted by chersern View Post

      Hi James,

      Have read your report. Great stuff! Some questions:

      1. How do estimate the revenue potential? I was talking to a financial planner and we do not know how to put a number to that.

      2. Do you have one lead generation website for each target market? i.e. one for lawyers, one for planners, etc.?

      3. Can we give the same lead to two different companies? or is it exclusive for each.

      4. Ad spend would differ across different industries. Lawyers more expensive than plumbers. Would that be correct? How do we estimate the cost? CPC?

      5. What details do you collect? Just contact details or more to qualify the lead?

      Have signed up and waiting to join your network!

      Cheers,
      John
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  • Profile picture of the author trader909
    Banned
    And if you charge $2k month for xx leads...surely only about 50% of that is profit?
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    • Profile picture of the author BillyParadise
      Originally Posted by trader909 View Post

      And if you charge $2k month for xx leads...surely only about 50% of that is profit?
      I guess you missed the management fee part.

      This strategy is brilliant.
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      • Profile picture of the author indata7800
        Is any or all of this outsourced?

        Thanks.
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  • Profile picture of the author trader909
    Banned
    facebook for lead generation?
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  • Profile picture of the author 9999
    This is a great thread, something that has changed my thinking.
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  • Profile picture of the author Leon Zykos
    Great thread, already picking up lots of cool ideas.
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    • Profile picture of the author Jiggz
      Hi, noticed James hasn't been on this thread for 2-3 weeks. Anyone know if he;s around or possibly on vacation?
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      • Profile picture of the author KMalo
        I booked a consultation with him but have not heard anyting back yet. Also sent a PM to him with no reply.

        Hope he does fulfill his offer of a consultation as I was keen to implement this method.

        Originally Posted by Jiggz View Post

        Hi, noticed James hasn't been on this thread for 2-3 weeks. Anyone know if he;s around or possibly on vacation?
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        • Profile picture of the author Jiggz
          Originally Posted by KMalo View Post

          I booked a consultation with him but have not heard anyting back yet. Also sent a PM to him with no reply.

          Hope he does fulfill his offer of a consultation as I was keen to implement this method.
          Same here...hope I get a response
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          • Profile picture of the author Vid Yo
            Originally Posted by KMalo View Post

            I booked a consultation with him but have not heard anyting back yet. Also sent a PM to him with no reply.

            Hope he does fulfill his offer of a consultation as I was keen to implement this method.
            Originally Posted by Jiggz View Post

            Same here...hope I get a response
            I third that :confused: I've posted here, sent a pm, and emailed him over the course of 1 week. This method is exactly what I've wanted to do for some time now, before I got distracted with other things. He's managed to define some details that I couldn't.

            Anybody else looking for James??
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  • Profile picture of the author KMalo
    According to his profile he was last online earlier today, November 4th. So it appears he is around.

    I do hope he is still willing to provide help to those who have asked. I can imagine he got swamped with requests.

    James, we're looking for you!!
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    • Profile picture of the author Ken_Stone
      Originally Posted by KMalo View Post

      According to his profile he was last online earlier today, November 4th. So it appears he is around.

      I do hope he is still willing to provide help to those who have asked. I can imagine he got swamped with requests.

      James, we're looking for you!!
      I've done all of the above as well. No reply.

      I hope he's OK.
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  • Profile picture of the author s62731
    Hi Guys!

    I am still alive haha.

    I've had over 200 guys request to a call with me, so if I haven't gotten back to you yet, that is exactly why. If you want to be sent to the top of the list, send me a pm!

    There's a couple of questions on here I haven't answered, so I'll start with this one:

    "
    Hi James,

    Have read your report. Great stuff! Some questions:

    1. How do estimate the revenue potential? I was talking to a financial planner and we do not know how to put a number to that.

    2. Do you have one lead generation website for each target market? i.e. one for lawyers, one for planners, etc.?

    3. Can we give the same lead to two different companies? or is it exclusive for each.

    4. Ad spend would differ across different industries. Lawyers more expensive than plumbers. Would that be correct? How do we estimate the cost? CPC?

    5. What details do you collect? Just contact details or more to qualify the lead?

    Have signed up and waiting to join your network!

    Cheers,
    John
    "

    So let's go through these questions in order shall we?

    1. In terms of estimating revenue potential, most business owners know the value of a customer. And if they don't we help them figure it out. It's usually pretty obvious once you start asking questions.

    "How much do they usually spend with you on a first visit?"
    "How many times do they come back?"

    Etc, etc.

    2. the lead generation campaigns are specific to each company I work with. Obviously you can go vertical in a niche, and then all the ground work is already done. But often they want a slightly different type of customer, from a different area etc. So create a different campaign for each one, however the base structure is still exactly the same.

    3. No, I do not give the leads to multiple companies. Thats commodity thinking that leads to commodity selling. Not the a good way of making lots of money. It lacks value, and it will at least halve the amount of leads they close.

    4.Yes, the cost per lead does differ per industry, but the good thing with Facebook is that it closes that gap. Start of with a budget of $80-100 a lead, and then that will give you plenty of wiggle room. If you then get them for $20 each, they will want to take you on a romantic weekend away! haha

    5. I collect lots of details from them. Name, email, phone, and then other details regarding their particular situation, the product and the service.

    Hope that helps guys!

    Keep the questions coming, want to come back at least once a day to answer them.

    Thanks,

    James
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    • Profile picture of the author Ken_Stone
      Nice to hear you haven't been run over by a bus Mate!

      My primary question is what niches you target? I got bitten in the derriere with Adwords a few years back, so I am super leery of paid advertising.

      I'd be quite happy to pay you 25% or 50% of $20K per month for a year for some one on one coaching.
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    • Profile picture of the author Vid Yo
      Originally Posted by s62731 View Post

      Hi Guys!

      I am still alive haha.

      I've had over 200 guys request to a call with me, so if I haven't gotten back to you yet, that is exactly why. If you want to be sent to the top of the list, send me a pm!
      James!! Good to hear you're well (and busy, actually)
      I've always liked the sound of 'Top of the list'. Just sent you a pm...
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    • Profile picture of the author unifiedac
      Do, you use the lead forms that Facebook provides or are you using PPC campaigns and sending traffic to your squeeze page and lead form? If you're creating your own pages, could you provide an example? Thanks!
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      • Profile picture of the author BillyParadise
        Originally Posted by unifiedac View Post

        Do, you use the lead forms that Facebook provides or are you using PPC campaigns and sending traffic to your squeeze page and lead form? If you're creating your own pages, could you provide an example? Thanks!
        You'll have to experiment. For me, some campaigns work best with squeeze pages, some with the FB lead form.
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  • Profile picture of the author KMalo
    Great to see you back on the forum James!

    I've sent you a PM. Thanks.

    P.S maybe if people are interested we can set up a little mastermind facebook group? Just a thought anyway.
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  • I'd step up your Adwords here. Especially with the Phone number Ad extension and the Geographic targeting for local business.

    If they're calling in, and you're putting in conversion tracking, you basically have them as a customer.

    You've made the sale - and the customer is now THEIRS. It's a lead, and you have them.

    You can prove that the Ad generated the phone call which generated the sale. It's all in the conversion tracking for adwords - and the click is no more expensive than traditional CPC in display or search networks.
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    • Profile picture of the author Lopaca
      James
      Great stuff and I agree with your overall approach and I know lead generation is one way to work with many local business owners but over the years we have found that many business owners can't get a handle on the cost of acquisition and trying to explain it can be confusing as well when it comes to pricing the cost of leads. It appears that you have developed an effective way of dealing with that and kudos to you for doing so but some may find it a little hard to present to a business owner until they fully understand the concept and the appropriate way to sell it.

      I have found that the old K.I.S.S principle really needs to be applied when selling any kind of marketing services to local businesses. The owners could care less (generally) what the technology is. What they all really want is a customer to walk into the business with money in hand and buy the product or service they offer. They don't mind paying something to get the customer but what they don't want is to add more to the multitude of things they already have to do in running their business. Having to track leads and verify where they came from is not on their to do list of daily tasks.

      When business owners put an ad in the newspaper or on the radio (as unproductive as those are) they paid for it and moved on with the hope they would get customers to respond. They then put their energies into running the daily tasks of the business. They knew the cost and if it created business they would more than likely do it again. Simple. I don't believe that that form of marketing is effective today and don't recommend it to our clients but that has been the mentality for years and it is hard to get business owners to buy into more complicated strategies, particularly since they are bombarded daily with every conceivable marketing idea imaginable.

      My only recommendation to my fellow local marketers is to realize that the business owner only wants customers and how you bring them to the business is not so important as the fact that you can do it, keep it affordable and keep it simple.

      Keep up the good work James I know your helping lot's of local businesses.
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      • Profile picture of the author Wade Watson
        I find it impressive that you're getting good results for niches like concrete contractors using a two step online opt-in approach. Most lead gen people feel direct phone call leads are the only way to go for local leads. When your basement's flooded you don't want to read a free report and respond to a form at the end. I suppose it's a bit different for niches like property development or financial planning, though. Your lead quantity has to be microscopic compared to the phone lead approach, but I suppose the quality of the leads you are delivering is high.

        I did get a chuckle reading your OP. You refer to SEO lead generation as "putting your business in the hands of Google", but you admit that Facebook is your source of 90% of your leads. It sounds like you simply took your dependency from one Great Internet Overlord to another. I'm sure for the right niches, though Facebook PPC is the best approach, though. I think the smartest approach to building a solid lead gen business is to diversify your client niches and lead gen methods, rather than depending heavily on any one. SEO has it's uses as does PPC.
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        • Profile picture of the author BillyParadise
          Originally Posted by Wade Watson View Post

          You refer to SEO lead generation as "putting your business in the hands of Google", but you admit that Facebook is your source of 90% of your leads. It sounds like you simply took your dependency from one Great Internet Overlord to another.
          More like PPC on a particular platform rather than gaming the big G.
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  • Profile picture of the author Jay Rhome
    Lots of good ideas in this thread! I agree FB ads can be the Google Adwords of 2004... except that I still can't figure out how to use FB targeting style for niches like plumbers, roofers, etc.

    In other words, I find targeting with FB ads perfect for some niches while not good at all for others. But I'd like to proven otherwise, I really do. Anyone?

    In my model, I do take all the risks. I sell the leads, so I have to foot the ad budget. If my ads cost me more than the leads, I'm obviously screwed! Your way is better though I admit I currently lack the mindset/balls/inner positioning to ask for a management fee plus an ad budget.
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    • Profile picture of the author Steve1776
      Originally Posted by Jay Rhome View Post

      Lots of good ideas in this thread! I agree FB ads can be the Google Adwords of 2004... except that I still can't figure out how to use FB targeting style for niches like plumbers, roofers, etc.

      In other words, I find targeting with FB ads perfect for some niches while not good at all for others. But I'd like to proven otherwise, I really do. Anyone?

      In my model, I do take all the risks. I sell the leads, so I have to foot the ad budget. If my ads cost me more than the leads, I'm obviously screwed! Your way is better though I admit I currently lack the mindset/balls/inner positioning to ask for a management fee plus an ad budget.
      For plumbers, roofers, home repair in general find a section of town that has older homes (more likely to have plumbing problems) and target the ads to those folks. For an eye surgeon target folks over 50 around the area of the doc's office (say 50 miles).
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      • Profile picture of the author Vanquish
        I'm looking to set up a small skype group for WF members who are serious into putting this method into action. We can talk strategy and help each other out to make the big bucks. If your interested please PM me your skype name.
        Signature
        Nothing to sell, only value to give and new knowledge to learn.
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  • Profile picture of the author focusedlife
    I've been using a variation of this strategy for the last week (before coming across this thread).

    Love the way O.P. further expounded on my own thought and gave some choices...smart!

    Thanks for the insights.

    Regards

    Los
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    • Profile picture of the author Simplebuyss
      How many people on this forum have already started this type of work. Post your expirence and strategies, would help alot. Thanks!
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  • Profile picture of the author Jay Carter
    So is it like this?

    Facebook ad: "Get a free offer for cement foundry in X city" -> ??? -> client.

    Where are the leads lead to when they click on the facebook ad?
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    • Profile picture of the author jaudet
      They are lead to a landing page where you collect their information. You will then send the hot lead with information to your "client" (business).
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      • Profile picture of the author StarkContrast
        I think what James does here is brilliant. He tells you how to do it, then literally shows you how it's done (his link in the sig goes to the landing page). Effective? 200 people want to consult with him. I'd say very effective.
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      • Profile picture of the author warrenonline
        Hi. Are you using your own Facebook account and credit card to place these ads on behalf of your clients or do the clients have to set it up through their account and then you manage the advertising? Thanks.
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  • Profile picture of the author manuelc
    James, this is a very cool approach, thanks for sharing! I've been looking to do something like this for a couple of years (I run a web design studio), but was hesitant about how to sell the service to my clients. Then got too busy, and just left it 'to see it later'...

    So one point it's not clear for me is... Do you take over their website? Do you use a new domain name to set up the new landing pages? Do you also create a full site for them?

    Thanks!

    M
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  • Profile picture of the author wapi
    No wonder I stumbled here... Generating leads and then using them for different kind of marketing is really great. I have been generating 20 thousands leads every month from US with all details like full name, contact phone, addresses etc. So what I do with this leads? Well! I sell them to my internet marketing clients at a price of minimum $2k..It's a great way to make money but it takes considerable amount of time and expereince to build such system...)
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  • Profile picture of the author Moneymaker2012
    Very sensible post, good job
    Thanks.
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  • Profile picture of the author trader909
    Banned
    So why invite massive competition to ONE p.p.c. platform?

    MAKES NO SENSE!
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    • Profile picture of the author StarkContrast
      James said in his report that 95% of the people reading it would not take action. It's probably a low number, plus there are thousands of niches. No worries.
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  • Profile picture of the author somacorellc
    Hey, this is exactly what I do in my little city. Great stuff!
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  • Profile picture of the author Jerry Higgins
    James.... thanks for starting this thread; my head is spinning with ideas. I'm going off to read your report right now!

    -----------------------------

    Just finished reading the report.... WOW! Everything is laid out in detail. Just two questions James....

    It appears from your OperationAutoPilot landing page that you specifically target Australian businesses to work with. After agreeing to a proposal, do you ever meet personally with your clients to fine tune or brainstorm the marketing strategies you have set-up with them, or is everything done on the phone and through email?

    Do you think it's better to keep this business model on a local level (targeting different types of businesses) or could you specialize in one type of business and go national?

    Thanks again for the very informative report!

    Jerry
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  • Profile picture of the author Voasi
    Originally Posted by s62731 View Post

    Hey guys!
    For all options there is a management fee of $2,460/month + GST.
    This investment covers the cost of all marketing efforts, collateral and set-up; excluding ad spend.

    The recommended ad-spend is anywhere between $850-$2,750/month depending on how many leads you want to generate.

    1. The Goal of option #1 is to generate 8-12 new leads a month resulting in an estimated $14,000-$120,000 extra revenue. The ad spend for option 1, is $850/month.

    2. The Goal of option #2 is to generate 18-22 new leads a month resulting in an estimated $43,000-$215,000 extra revenue. The ad spend for option 2, is $1800/month.

    3. The Goal of option #3 is to generate 28-32 new leads a month resulting in an estimated $60,000-$290,000 extra revenue. The ad spend for option 3, is $2750/month.
    James - just so I'm clear...

    You charge a $2,460 management fee, and then you tell the client "pick package #1/2/3, which is an additional $X"...is that correct?

    So in total for the client, it would look like $3310 - $5210, depending on the package?
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  • Profile picture of the author BillyParadise
    ^^^ yup. Excellent idea.
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  • Profile picture of the author warrenonline
    I definitely agree with that, jaudet. Thanks. I would far prefer doing that. Since you're selling them essentially a hands-free, results-based lead-generation solution, which is the selling point here, you don't want them then jumping through tech hoops with setting up accounts on your behalf, etc.

    But the thing is, this (https://developers.facebook.com/policy/) seems to indicate you can't actually advertise on behalf of third parties on Facebook.

    Separate ad accounts: You must use separate ad accounts for each end-advertiser and use our multi-client manager functionality to structure your end-advertiser accounts. You must never combine multiple end-advertisers within the same ad account, and this includes their Facebook connections (ex: pages and apps).
    Don't know if I'm misreading that or if it doesn't apply if you're purchasing the domains for the landing pages yourself.
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  • Profile picture of the author Jerry Higgins
    waterprism,

    You would be sending the FB clicks to your landing page so your clients aren't really part of the process, are they? You are the 'end advertiser' and they are your leads. FB would never know or care that you are getting reimbursed, would they? Just my take on it.
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    • Profile picture of the author somacorellc
      This is correct.

      I am the end advertiser and I use my account to promote ads for my clients, except in one case where my client also runs ads themselves.

      The only requirement is that I need to be the administrator for the company page so I can write unpublished posts for that page in the power editor.


      Originally Posted by Jerry Higgins View Post

      waterprism,

      You would be sending the FB clicks to your landing page so your clients aren't really part of the process, are they? You are the 'end advertiser' and they are your leads. FB would never know or care that you are getting reimbursed, would they? Just my take on it.
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  • Profile picture of the author warrenonline
    Okay. Thanks, guys.

    This -- https://www.facebook.com/ad_guidelines.php also seems to indicate something a bit different:

    You may not manage more than one advertiser or client through a single ad account, and may not change the advertiser or client associated with an established ad account.
    But I guess this maybe falls into a different bucket, since you own the properties that the ad inventory points to even though your client's logo, etc. will be present on that landing page. Is that what you guys are saying? Thanks. Just don't want to set this up, get clients and then bump up against paused campaign snags.
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    • Profile picture of the author Jerry Higgins
      But I guess this maybe falls into a different bucket, since you own the properties that the ad inventory points to even though your client's logo, etc. will be present on that landing page.
      I think that's where the confusion is coming from waterprism; from what the OP is saying in this thread (and in his report), your client's logo is NOT present on the landing page. It's your landing page and your leads.

      The client may not even know the landing page exists (or even care) because it's not his page. The subscribers (leads) are introduced or referred to your client through your email marketing follow-up.

      That's how I'm understanding this lead gen model anyway.
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  • Profile picture of the author warrenonline
    Okay. Thanks, Jerry.

    I didn't really see it like that, I guess. The report uses the example of how we ourselves will be getting our own clients -- which would obviously require some of our own company and/or personal branding on the landing page, etc., and then says we'll be doing pretty much the same thing when getting customers for our clients. I took that to mean that there must be at least some of our client's branding right from the beginning of the sales funnel, i.e. the landing page. I can't really see how else this could be constructed really. An unbranded landing page for a cement company or a dentist or lawyer? I'm kind of not seeing that, not seeing how anyone would want to opt in on a page like that, nor how the request for consultation redirect would be tied into that if we're not branding the landing page to our clients.

    The landing page that links from the OP's sig immediately begins to brand him. He's the marketing guy and we know from his landing page that he's the marketing guy and we're going to be entering some or other sales funnel with him when we give him our email for the report. I can't see how that can be duplicated for, say, a chiropractor without some kind of branding being seeded right from the off. The Facebook ad will say something like -- "Sick of being in pain? We can help. Blah-di-blah-di-blah." The person clicks through and there's something to download, a helpful pdf, and then a redirect to a request for consultation page, and the process begins. But I doubt they're going to download unless they know this is some kind of chiropractor, much less request a consultation. When email follow-ups come, they would also be, one would think, branded to the client. How would the potential customer know our client or want to take things further with our client if they're not forming a relationship with them during the follow-up email campaign? With James's example, it's he himself who's following up with us once we opt in for his report.

    Anyway, guess I'm missing something. Thanks though, Jerry, for your input.
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    • Profile picture of the author somacorellc
      Originally Posted by waterprism View Post

      Okay. Thanks, Jerry.

      I didn't really see it like that, I guess. The report uses the example of how we ourselves will be getting our own clients -- which would obviously require some of our own company and/or personal branding on the landing page, etc.,
      I put my clients' branding info on the landing pages when it's called for. Sometimes it is. I've never run up against paused campaigns, delayed ads, or anything of the sort. In my case, my clients for the most part don't know that the pages are in place, but they do see the ads and they do see when someone comments on an unpublished post I've made.

      The section you quoted from the guidelines is indeed relevant, and I can only say from experience that I've never had an issue with it.
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  • Profile picture of the author BillyParadise
    if you don't see it, don't worry, there are a lot of business models presented on this site every day - this one may work for some, and another one might work better for you. Or sign up for the op's training program as theoretically 200 or so have done as a result of this thread. Up2u as they say.
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    • Profile picture of the author StarkContrast
      I don't see how it would work or apply to an emergency plumber of dentist, ie., someone needing work done NOW! Who would download a report to help with that and then wait to have the company call you back. Where the need isn't immediate I can see this working well.

      I'm stuck at the Facebook PPC phase. It seems it's a whole animal altogether. Keywords to target, not to target, and all the things that go into a successful PPC campaign. It's where the rubber meets the road because it's real money being spent per click.
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      • Profile picture of the author Voasi
        Originally Posted by David W Miller View Post

        I don't see how it would work or apply to an emergency plumber of dentist, ie., someone needing work done NOW! Who would download a report to help with that and then wait to have the company call you back. Where the need isn't immediate I can see this working well.

        I'm stuck at the Facebook PPC phase. It seems it's a whole animal altogether. Keywords to target, not to target, and all the things that go into a successful PPC campaign. It's where the rubber meets the road because it's real money being spent per click.
        That's why you want to find businesses that have clients with high revenue for your client ($1k+). This isn't your plumbers, electricians, etc... These are businesses that you COULD create a lead magnet (like a PDF report) and have them download it, which would provide a lead.

        Facebook PPC is not very difficult to understand. You'll get all the information from your client: who there customers are, etc... And then you use that data. If they're B2B, you're not going to target 13-25 year olds, stuff like that.
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  • Yes, I agree, Facebook traffic is Great!
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  • Profile picture of the author embossitworld
    Excellent info i like this thread thank you for posting
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  • Profile picture of the author trader909
    Banned
    FB will change it's T.O.S. when 10,000+ jump in doing the same thing. Kiss of death
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    • Profile picture of the author KMalo
      Unlikely even 100 people will take action let alone 10,000+

      Originally Posted by trader909 View Post

      FB will change it's T.O.S. when 10,000+ jump in doing the same thing. Kiss of death
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    • Profile picture of the author somacorellc
      Originally Posted by trader909 View Post

      FB will change it's T.O.S. when 10,000+ jump in doing the same thing. Kiss of death
      Eventually, maybe. But, you're VASTLY overestimating the reach of this forum.
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  • Profile picture of the author internetmonkey
    About how much per lead does it cost you on Facebook? I'm talking about your own ads to get prospects calling you.
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  • Profile picture of the author EmilyGreen
    HI James, just thanked you for your post as it was the bit of info I needed for my aha moment. I am going to PM you as I have a method of creating a target audience for fb and wanted to run it by you to see if it would be of interest for you to use in your business model. About the read your free report. thank you so much very kind. em
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    • Profile picture of the author jaudet
      James,
      thank you for this thread and the wonderful information you gave here.

      I have one question for you though:
      According to your experience, if you target your leads the correct way for your customers, how many clicks (and budget, depending on the CPC) it take in average to generate the number of leads mentioned in your ad spend option 1, 2 and 3?
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  • Profile picture of the author NotTheTechType
    I am on day 8 of my first facebook ad campaign...so far it is doing really fantastic! Currently I am only paying $.01 (one penny!) per impression!!
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  • Profile picture of the author kirapermunian
    Wow! This is truly helpful This just deepened my understanding with lead generation. We have work on generating leads for companies and we haven't think much on to selling it big, as in big as you mentioned.

    Thank you so much for this. I have downloaded the file.
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  • Profile picture of the author Underground
    I've been on this kind of thing for a while. Generating leads directly and instantly through facebook for clients and for yourself is the best opportunity available right now to generate a near-instant ROI for the cheapest cost bar using the phone.

    My approach is actually different in that I intend to build the funnel for them and manage the account based on being able to get the lowest CPC or CPM for them than they would otherwise get. I'd create all the content in video format, as that is my leading service. This is a back-end upsell in my business, as a way to help them use their video content to get their investment back and start bringing in leads from their video content. Setting up a fan page and funnel for them and driving traffic into it is the best way to do that.

    The research I've been doing on facebook ads shows people getting leads for less than $.30 cents in a lot of cases. How come you are paying $20 per-lead? Do you mean cost-per-sale? Or is your sign-up rate quite low for the amount of clicks you get?

    James, you're the best guy on this forum. Not a wanker who tries to cash in every time he makes a $500 sale and rushes off to hype up a report on it trying to make a quick buck. Thanks for always sharing what works for you. It's always valuable stuff.
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    • Profile picture of the author s62731
      Originally Posted by Underground View Post

      I've been on this kind of thing for a while. Generating leads directly and instantly through facebook for clients and for yourself is the best opportunity available right now to generate a near-instant ROI for the cheapest cost bar using the phone.

      My approach is actually different in that I intend to build the funnel for them and manage the account based on being able to get the lowest CPC or CPM for them than they would otherwise get. I'd create all the content in video format, as that is my leading service. This is a back-end upsell in my business, as a way to help them use their video content to get their investment back and start bringing in leads from their video content. Setting up a fan page and funnel for them and driving traffic into it is the best way to do that.

      The research I've been doing on facebook ads shows people getting leads for less than $.30 cents in a lot of cases. How come you are paying $20 per-lead? Do you mean cost-per-sale? Or is your sign-up rate quite low for the amount of clicks you get?

      James, you're the best guy on this forum. Not a wanker who tries to cash in every time he makes a $500 sale and rushes off to hype up a report on it trying to make a quick buck. Thanks for always sharing what works for you. It's always valuable stuff.
      When I say leads, I mean phone leads. Let's just imagine it's for a real estate agent. It would be a lead who owns a house, who wants to sell, and wants the real estate agent to call them. And the way I structure my funnels is so that they see that agent as the absolute expert on the matter. That's a $20 lead.

      Now if you can get THOSE types of leads for $1, man, I would love to hear how!
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      • Profile picture of the author Underground
        Originally Posted by s62731 View Post

        When I say leads, I mean phone leads. Let's just imagine it's for a real estate agent. It would be a lead who owns a house, who wants to sell, and wants the real estate agent to call them. And the way I structure my funnels is so that they see that agent as the absolute expert on the matter. That's a $20 lead.

        Now if you can get THOSE types of leads for $1, man, I would love to hear how!
        I can get those kinds of leads for 0.001 cents. If you want to know how, you'll have to buy my WSO when it comes out. :p

        Phone Leads. That explains it. I see what you mean now.
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  • Profile picture of the author Shina
    Some useful information here thanks for posting it.

    I have a fair bit of experience with lead gen on Facebook in the past and I can vouch for the huge traffic and results it can produce in a very short time. I've been off there for the last three years so I feel I'm a bit out of the loop. However I'm keen to jump back in with some new ideas.

    Back in 06-10 I promoted a variety of financial and insurance products such as credit cards and loans etc on FB ppc by direct linking to cpa offers. I also promoted Bingo CPA offers internationally - all with great success. The click volume was phenomenal - like switching on a tap and you could burn through budget quickly,leads came in thick and fast producing 100% or more roi. Often easy big money. This was back in the day when compliance was alot slacker than it is now and it was possible to broadcast a series of ads to large national segments of demographic using only basic targeting at a fairly low cpc and still make good money from the conversions. However like all CPA marketing where you just drive traffic and don't own the user, revenues were inconsistent - big results inevitably dried up. Fairly sure you cant do this nowadays.

    Your model appears much more sustainable and is a real long term scalable business.

    The targeting options on FB are pretty good - country,location, age, gender, interests etc however I'm thinking how hard must it be to target someone who needs dental treatment or concrete work as specific needs data like this is unlikely to be accessible .

    Questions:
    Would be useful to learn how you begin targeting for specific clients like a concreter, property developers or high rise window cleaner? or do you use just a general broadcast ad served in the clients selected areas? when i think: what targeting> ad> landing page offer would create a funnel for the client who is offering concrete laying or building houses? I get a bit of a mental block.

    Also do the leads come in only by email into your database and then you send them to the client? i can see this would be the only way to track performance because telephone enquiries direct wouldn't work.

    Thanks again
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  • Profile picture of the author Jerry Higgins
    Thanks for starting this thread James. Also, I gleaned a lot from your report.

    Even though you prefaced everything by stating "this is NOT about selling leads", it took me a bit of research to finally 'get' the difference with your business model.

    Lead gen for service oriented 'event based' companies, where the customer doesn't necessarily go somewhere to obtain the service, obviously doesn't lend itself to to a lead magnet, email follow-up type of marketing. It's all about getting the prospect to call a phone #.

    I was wondering.... when generating 'customer leads' for your higher-end clients, does the landing page focus on getting an email address, a phone # or both? Do you immediately redirect the phone # on the landing page to your client or do you warm-up the prospect who opted in with an email sequence first before sending their phone # over to the client?

    Thanks!
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    • Profile picture of the author Shina
      James , I wonder if you could clarify a few points:

      Targeting. As Facebook isn't search traffic it would be useful to learn how you target for specific clients like a concreter, property developers or high rise window cleaners? or do you use just a general broadcast ad served in the clients selected areas? when i think: what targeting> ad> landing page offer would create a funnel for the client who is offering concrete laying or building houses? I get a bit of a mental block.

      Lead management. do the leads come in only by email into your database and then you send them to the client? i can see this would be the only way to track performance because telephone enquiries direct wouldn't work.

      Cost/management "plan". At the outset of a new client conversation you tell them the management fee and that $x marketing spend will produce x leads. How do you know this? i mean how do you calculate/estimate this precisely what your paid clicks to leads conversion rate will be in advance so you can confidently make an offer that won't backfire on you? Do you make them pay in advance?

      also Facebook traffic can be highly variable in its ability to convert sales. I put this down to the fact that the users are not searching with intent like Google search traffic - more often clicking on ads through curiosity. Have you had any clients complain about lead conversion rates with FB traffic and how do you manage this?

      thanks very much, hope you can help
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  • Profile picture of the author phil.wheatley
    Originally Posted by s62731 View Post


    1. The Goal of option #1 is to generate 8-12 new leads a month resulting in an estimated $14,000-$120,000 extra revenue. The ad spend for option 1, is $850/month.

    2. The Goal of option #2 is to generate 18-22 new leads a month resulting in an estimated $43,000-$215,000 extra revenue. The ad spend for option 2, is $1800/month.

    3. The Goal of option #3 is to generate 28-32 new leads a month resulting in an estimated $60,000-$290,000 extra revenue. The ad spend for option 3, is $2750/month.

    James
    Hey James!!!!!!!!!!!!!!!

    First of all, thanks for an awesome post...and clearly you are good at positioning.

    With your packages, you are charging a few grand once they have chosen their ad spend. The thing I have struggled with is we might be able to get them 20K+ extra REVENUE, but many of these types of businesses only make 3-5% of that as PROFIT. So quite often, the amount we would charge would actually be more than their profit.

    So, do these questions come up? How are you able to actually make it worth their while as far as profit is concerned?

    Many thanks
    Phil
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    • Profile picture of the author Voasi
      Originally Posted by phil.wheatley View Post

      Hey James!!!!!!!!!!!!!!!

      First of all, thanks for an awesome post...and clearly you are good at positioning.

      With your packages, you are charging a few grand once they have chosen their ad spend. The thing I have struggled with is we might be able to get them 20K+ extra REVENUE, but many of these types of businesses only make 3-5% of that as PROFIT. So quite often, the amount we would charge would actually be more than their profit.

      So, do these questions come up? How are you able to actually make it worth their while as far as profit is concerned?

      Many thanks
      Phil
      I don't find that to be true. I'd say an average would be 10-25%. 3-5% would definitely be a low amount of businesses. And if they're running at 3-5%, they have bigger problems then "marketing" in their business model.

      But again, as I said above, you need to target the right types of businesses who can support the model that is being presented in this thread. For instances, he's targeting "speakers, coaches, consultants" - well, those are high-margin businesses. But like all business verticals, there are people that have a REAL businesses and others who have "hobby" businesses. Focus on REAL businesses, with the "key ingredient" most people on here don't look for in a client is: Prospect Understanding Marketing.
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      • Profile picture of the author s62731
        Originally Posted by phil.wheatley View Post

        Hey James!!!!!!!!!!!!!!!

        First of all, thanks for an awesome post...and clearly you are good at positioning.

        With your packages, you are charging a few grand once they have chosen their ad spend. The thing I have struggled with is we might be able to get them 20K+ extra REVENUE, but many of these types of businesses only make 3-5% of that as PROFIT. So quite often, the amount we would charge would actually be more than their profit.

        So, do these questions come up? How are you able to actually make it worth their while as far as profit is concerned?

        Many thanks
        Phil
        If your customers are only making 3-5% profit, that is ****ed. That means to make $100,000 profit they need to do over $3mill. That just isn't accurate.

        The businesses that I go after are huge profit centers, that make good money per customer.

        So what's the lesson in this?

        This ISN'T a one size fits all system. It's not about helping every business, it's about helping the right ones. So instead of targeting the lawn mowing company, go after the financial planner who makes $5k upfront profit, and then $3k a year trailing commission.

        Make sense?

        Originally Posted by gordongecko View Post

        I did this in the past (not with FB, had another lead gen system) and this is what many business owners will say:

        "Oh, so you are able to get ME some customers? Then, let me make you a preposition. You get me that beloved customer and I will cut you a commission. How about that?"

        Their thinking goes: if this is as good as you are telling me it is - and they are in to get REAL customers, not traffic, no gimmicks, then you will have no problem to get the customers yourself and make nice commissions off it. Especially real estate brokers, realtors have this kind of mindset:

        Work NOW, we pay you LATER.

        How do you work around that? Not being negative here, but those 10 clients you have - guard them. Guard them well as that is the exception, not the rule.
        Ok, so this is primarily a sales problem.

        They simply don't respect you. They don't see you as an authority. When people say that, what they're really saying is: "I don't believe what you say, and I will only believe it when I see it. I don't respect you enough to follow your advice, I am going to dictate to you how this will work"

        Bottom line, it's a sales problem. The sales system you're running them through isn't working.

        When someone says that to me, I say: "Look Bob, I can guarantee you a certain amount of leads. But what I can't guarantee, is that you have the ability to close them. You could be the worst sales person in the world for all I know. (and depending on the client, I would say this also..) So you're a financial planner right bob? Cool. So how about you organise my finances, and I'll only pay you once you make me $100,000. Sound fair?"

        By doing that, you're pointing out their sheer ridiculousness.

        Also, as a side note... When I deal with clients and we're talking about doing $6,000+ a month campaigns, I add a positioning option. This is where I only get paid once we generate them clients, but the fee for that is $5,000 per client. This positions the other option as much more viable. Also with this, they must spend $10,000 to have me train them and their sales team. this $10k comes off the first 2 clients we generate. But they've got to put something upfront if they want to grow their business.

        Business growth isn't for pussies. You've got to take a risk. If they're not prepared to take a single risk, **** them. There's WAY more clients out there.

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        • Profile picture of the author eperkins153
          Originally Posted by s62731 View Post

          If your customers are only making 3-5% profit, that is ****ed. That means to make $100,000 profit they need to do over $3mill. That just isn't accurate.

          The businesses that I go after are huge profit centers, that make good money per customer.

          So what's the lesson in this?

          This ISN'T a one size fits all system. It's not about helping every business, it's about helping the right ones. So instead of targeting the lawn mowing company, go after the financial planner who makes $5k upfront profit, and then $3k a year trailing commission.

          Make sense?



          Ok, so this is primarily a sales problem.

          They simply don't respect you. They don't see you as an authority. When people say that, what they're really saying is: "I don't believe what you say, and I will only believe it when I see it. I don't respect you enough to follow your advice, I am going to dictate to you how this will work"

          Bottom line, it's a sales problem. The sales system you're running them through isn't working.

          When someone says that to me, I say: "Look Bob, I can guarantee you a certain amount of leads. But what I can't guarantee, is that you have the ability to close them. You could be the worst sales person in the world for all I know. (and depending on the client, I would say this also..) So you're a financial planner right bob? Cool. So how about you organise my finances, and I'll only pay you once you make me $100,000. Sound fair?"

          By doing that, you're pointing out their sheer ridiculousness.

          Also, as a side note... When I deal with clients and we're talking about doing $6,000+ a month campaigns, I add a positioning option. This is where I only get paid once we generate them clients, but the fee for that is $5,000 per client. This positions the other option as much more viable. Also with this, they must spend $10,000 to have me train them and their sales team. this $10k comes off the first 2 clients we generate. But they've got to put something upfront if they want to grow their business.

          Business growth isn't for pussies. You've got to take a risk. If they're not prepared to take a single risk, **** them. There's WAY more clients out there.

          Can you provide any other business types this works well with?

          Also do you design a different landing page for each niche tailored for their business type? or do you just use one main landing page?
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          • Profile picture of the author StarkContrast
            eperkins, I think he answers your second question in this point:

            2. the lead generation campaigns are specific to each company I work with. Obviously you can go vertical in a niche, and then all the ground work is already done. But often they want a slightly different type of customer, from a different area etc. So create a different campaign for each one, however the base structure is still exactly the same.
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  • Profile picture of the author gordongecko
    I did this in the past (not with FB, had another lead gen system) and this is what many business owners will say:

    "Oh, so you are able to get ME some customers? Then, let me make you a preposition. You get me that beloved customer and I will cut you a commission. How about that?"

    Their thinking goes: if this is as good as you are telling me it is - and they are in to get REAL customers, not traffic, no gimmicks, then you will have no problem to get the customers yourself and make nice commissions off it. Especially real estate brokers, realtors have this kind of mindset:

    Work NOW, we pay you LATER.

    How do you work around that? Not being negative here, but those 10 clients you have - guard them. Guard them well as that is the exception, not the rule.
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    • Profile picture of the author Michael Nguyen
      Originally Posted by gordongecko View Post

      I did this in the past (not with FB, had another lead gen system) and this is what many business owners will say:

      "Oh, so you are able to get ME some customers? Then, let me make you a preposition. You get me that beloved customer and I will cut you a commission. How about that?"

      Their thinking goes: if this is as good as you are telling me it is - and they are in to get REAL customers, not traffic, no gimmicks, then you will have no problem to get the customers yourself and make nice commissions off it. Especially real estate brokers, realtors have this kind of mindset:

      Work NOW, we pay you LATER.

      How do you work around that? Not being negative here, but those 10 clients you have - guard them. Guard them well as that is the exception, not the rule.
      Those that want you to work first and pay later are probably clients you want to avoid. In fact I'm currently working a lead that is asking to pay installments but he has a bad history with us in paying what is owed. Its money first or you can find someone else to work with.
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    • Profile picture of the author Voasi
      Originally Posted by gordongecko View Post

      I did this in the past (not with FB, had another lead gen system) and this is what many business owners will say:

      "Oh, so you are able to get ME some customers? Then, let me make you a preposition. You get me that beloved customer and I will cut you a commission. How about that?"

      Their thinking goes: if this is as good as you are telling me it is - and they are in to get REAL customers, not traffic, no gimmicks, then you will have no problem to get the customers yourself and make nice commissions off it. Especially real estate brokers, realtors have this kind of mindset:

      Work NOW, we pay you LATER.

      How do you work around that? Not being negative here, but those 10 clients you have - guard them. Guard them well as that is the exception, not the rule.
      I've worked with 100's of clients over the years and that's not the rule.

      It's about targeting the right demographics as clients. It's about focusing on businesses that understand the value of marketing.

      Sure, I've had clients tell me that. I tell them no. But mostly, the types of prospects that saw that are ones that weren't a fit with me. They didn't understand marketing - they mostly worked off of referrals and/or didn't do ANY type of marketing for their own business.
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  • Profile picture of the author Michael Nguyen
    Update 05/12/2013

    This method definitely works in getting leads in. I had a call with a prospect and although we weren't a fit, I got my result which was a brand new lead.

    I should have know in the first place but I got a poor conversion rate with my current squeeze (sig) 3% opt in with 100 clicks. That's enough testing for that LP so I'm doing a new one and will do this test again.
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    • Profile picture of the author s62731
      Originally Posted by Michael Nguyen View Post

      Update 05/12/2013

      This method definitely works in getting leads in. I had a call with a prospect and although we weren't a fit, I got my result which was a brand new lead.

      I should have know in the first place but I got a poor conversion rate with my current squeeze (sig) 3% opt in with 100 clicks. That's enough testing for that LP so I'm doing a new one and will do this test again.
      Hey mate,

      Awesome to know you're implementing stuff!

      Now I can guarantee you, after looking at the LP (Landing Page), that you're just a few degrees off.

      Here's the thing... These business owners DONT GIVE A F#CK ABOUT SEO!

      It's the last thing they're worried about. That landing page is a prime example of not selling them an outcome.

      So ask yourself, what is the outcome? Does your landing page even speak about the outcome?

      Who is your target market? What are THEIR biggest problems and frustrations? What do THEY want the most?

      Its all too common to do the "Why your SEO isn't working"... But that isn't where the business owner is at.

      He's got a million things going on right now. It's not like he was out there doing his own SEO.

      So here's the bottom line.... If he has tried SEO in the past and didn't get anything from it... What was he TRYING to achieve? That's your outcome

      Hint: Its NOT to get to the first page of google. That means nothing to anyone.

      Cheers,

      James
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      • Profile picture of the author Michael Nguyen
        You are absolutely right. I'm transitioning my business and my experience helped me write this report. This is probably better suited to a white paper download...

        So the next report is general marketing and now to get more leads online... watch this space!

        Cheers
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        • Profile picture of the author ewenmack
          Originally Posted by Michael Nguyen View Post

          You are absolutely right. I'm transitioning my business and my experience helped me write this report. This is probably better suited to a white paper download...

          So the next report is general marketing and now to get more leads online... watch this space!

          Cheers
          I still don't think you have got it yet when you say,
          "general marketing".

          If for example you have a case study like I have,
          where the manufacturer of water filters
          went from 6 reseller leads per month to
          6 per week, without any advertising cost.

          Now if you presented that as an offer to manufactures
          who are after resellers, don't you think
          they would want it?

          That's the type of very specific information
          a business audience wants to find out more.

          Best,
          Ewen
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  • Profile picture of the author VREProperties
    Banned
    [DELETED]
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    • Profile picture of the author Rus Sells
      What I gather from the report and his posts is that he isn't just an ad manager. He sets up a whole sales/lead funnel, so that includes not only writing ads but also designing the landing page, email follow up series. The whole nine yards, additionally he works on conversions so the client gets the most out of it for the ad dollars spent. Which typical ad managers do not concern themselves with because they'd rather the client spend more money.

      Originally Posted by VREProperties View Post

      Hey James,

      Got the ebook and have been sifting through the thread.

      One question that I haven't seen asked yet is what is the difference between what you're offering and that of a facebook ppc campaign manager? Most managers only charge 15% of ad dollars, so I would like to know what you would say to a client who asks that question.

      Thanks!
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  • Profile picture of the author dreadpiraterobby
    just finished reading the report !! Very Nice BTW. Didn't see this question in the thread so far but my question is how can you go about doing the market research.

    How do you determine customer demographic?

    How can you figure out their 7-10 biggest fears/frustrations?

    Since we are marketers and don't actually have customers in these niches how can we find out this information?
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    • Profile picture of the author s62731
      Originally Posted by dreadpiraterobby View Post

      just finished reading the report !! Very Nice BTW. Didn't see this question in the thread so far but my question is how can you go about doing the market research.

      How do you determine customer demographic?

      How can you figure out their 7-10 biggest fears/frustrations?

      Since we are marketers and don't actually have customers in these niches how can we find out this information?
      Haha thanks mate. I wanted to make that free report better than most paid WSO's.

      So what' you've got to do is research and brainstorming. Figuring out peoples psychographics and demographics doesn't just happen like the flick of a switch.

      You've got to dig.

      Talk to your target market, ask questions, dig in.

      If it's leads for a client, ask the business owner. They know their customers better than anyone. So ask them.

      If you're targeting a new vertical for yourself, then make maybe 10 cold calls and tell them you're researching the industry for a college paper or something, and ask some questions.

      At the end of the day, "how do I know the demographics?" well you look for them! haha

      A lot of it is also common sense.

      For example: Someone who want's to lose the last 5 kgs of fat, they will 90% of the time train already. They will be frustrated that the last layer of fat isn't coming off. They're going to be working harder and harder, and also going to be getting more strict with their diet.

      Why do they want to loose the last 5 kgs? To be able to go to the beach and feel confident, knowing the opposite sex is checking you out. to be able to wear any type of clothes they want. To have freedom, to have control.

      Now I just made all of that up. I started with people who want to loose the last 5kgs, and everything else just came logically.

      It's a skill that you have to LEARN and GROW. You're not born naturally with it, but the more you do it, the better you get
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      • Profile picture of the author dreadpiraterobby
        Originally Posted by s62731 View Post

        Haha thanks mate. I wanted to make that free report better than most paid WSO's.

        So what' you've got to do is research and brainstorming. Figuring out peoples psychographics and demographics doesn't just happen like the flick of a switch.

        You've got to dig.

        Talk to your target market, ask questions, dig in.

        If it's leads for a client, ask the business owner. They know their customers better than anyone. So ask them.

        If you're targeting a new vertical for yourself, then make maybe 10 cold calls and tell them you're researching the industry for a college paper or something, and ask some questions.

        At the end of the day, "how do I know the demographics?" well you look for them! haha

        A lot of it is also common sense.

        For example: Someone who want's to lose the last 5 kgs of fat, they will 90% of the time train already. They will be frustrated that the last layer of fat isn't coming off. They're going to be working harder and harder, and also going to be getting more strict with their diet.

        Why do they want to loose the last 5 kgs? To be able to go to the beach and feel confident, knowing the opposite sex is checking you out. to be able to wear any type of clothes they want. To have freedom, to have control.

        Now I just made all of that up. I started with people who want to loose the last 5kgs, and everything else just came logically.

        It's a skill that you have to LEARN and GROW. You're not born naturally with it, but the more you do it, the better you get
        Thank you!!! Your free report was definitely better than ALOT of WSO's . Cheers
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      • Profile picture of the author dreadpiraterobby
        Originally Posted by s62731 View Post

        Haha thanks mate. I wanted to make that free report better than most paid WSO's.

        So what' you've got to do is research and brainstorming. Figuring out peoples psychographics and demographics doesn't just happen like the flick of a switch.

        You've got to dig.

        Talk to your target market, ask questions, dig in.

        If it's leads for a client, ask the business owner. They know their customers better than anyone. So ask them.

        If you're targeting a new vertical for yourself, then make maybe 10 cold calls and tell them you're researching the industry for a college paper or something, and ask some questions.

        At the end of the day, "how do I know the demographics?" well you look for them! haha

        A lot of it is also common sense.

        For example: Someone who want's to lose the last 5 kgs of fat, they will 90% of the time train already. They will be frustrated that the last layer of fat isn't coming off. They're going to be working harder and harder, and also going to be getting more strict with their diet.

        Why do they want to loose the last 5 kgs? To be able to go to the beach and feel confident, knowing the opposite sex is checking you out. to be able to wear any type of clothes they want. To have freedom, to have control.

        Now I just made all of that up. I started with people who want to loose the last 5kgs, and everything else just came logically.

        It's a skill that you have to LEARN and GROW. You're not born naturally with it, but the more you do it, the better you get
        so it sounds like it is more important to understand the customer mindset than it is to know their gender,age,race etc. Or would you say BOTH are important?
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  • Profile picture of the author Gary Zaydman
    great post
    Signature

    Best pressure-less sales method to get local small business clients to try your services www.reputationrebelsystem.com

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  • Profile picture of the author homeriscool
    would this system work on service based businesses such as plumbing or a cleaning business?
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    • Profile picture of the author StarkContrast
      Originally Posted by homeriscool View Post

      would this system work on service based businesses such as plumbing or a cleaning business?
      You probably haven't read through the entire thread or the pdf, have you? It's all in here. Fortunately it's not like it's a 35 page thread like some on WF. In fact, he answers it on this page I believe.
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  • Profile picture of the author DubDubDubDot
    Why do I get the feeling that OP is all theory?
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    • Profile picture of the author StarkContrast
      Originally Posted by DubDubDubDot View Post

      Why do I get the feeling that OP is all theory?
      I'm trying to understand why someone would go to the trouble to make a post like this. You could have just ignored the thread and moved on, right? Or better yet, you could have made an effort to implement, then come in here and said, "here's how to improve upon it because my way is so superior" But you decided to share your feelings. How special.
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      • Profile picture of the author MRomeo09
        I'll tell you from my experience that James has some good ideas here. The main thing is NOT the facebook ads, but the positioning. When I first started in this business, I was taking a few grand for SEO work. Then eventually I started doing site rentals and lead generation. Eventually I started doing licensing. (James you might want to look next at Licensing, you can make even more money doing that).

        If you're just running around trying to sell SEO, you're going to struggle more than you should. SEO isn't what most people want or need. What they want is a done for you, pipeline of money and profits. The closer you get to that, the more money you'll make. The more I moved the work and effort to my side of the desk, the more money I made.

        Here are 4 deals I did in the same niche, across the years.
        2006- SEO deal. $3k. As far as I can tell the biz owner made around $200k a year from my work.
        2010- Site Rental- $750/mo. Now this was more like it, better than owning actual real estate.
        2011- Lead Gen- Charged $45/phone call. Generated roughly 20-30 calls per month($900-1350/mo)
        2012- Licensing- Put together a complete marketing funnel. From lead-gen to appointment set. Charged $25k setup fee. And $10k a month. Generated $40k a month in revenue.
        2013- Sold the entire business.
        2014+- I only do deals for equity.

        I'll tell you as well from an end game perspective, the value of the business you create is MUCH greater, when you are doing contracts like this. SEO contracts got me about .5x while my licensing agreements got me 3x. My lead-gen was around 1x and my site rentals around 1.25x.

        My point is there's a lot more money in the business once you get away from providing a service they may not need or even understand and get into a complete done for you system. If you learn nothing else from James' post you should learn that, because it's absolutely true.
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        Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent
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  • Profile picture of the author Buffer Page Link
    Thanks for sharing. SEO is a big part of my business but I do think this is a great viewpoint moving forward. Early on, I had resistance from potential clients but when I shifted to talking about customers and ROI they became more receptive. SEO is useless unless it makes them more money.
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  • Profile picture of the author s62731
    So there's been a common thread of both questions on this post, and also PM's I've received.

    For example:

    "
    Hey James,

    Great thread and awesome report.

    I have two quick questions I hope you can answer.

    1. What kind of facebook budget do you recommend when starting out getting leads for yourself?

    2. I understand the positioning of the service, but how do you get past the objection that you're just managing ad spend, no different from a ppc guy, but much more expensive?

    Any help would be greatly appreciated.
    "
    And it's mainly the second question which shows a SEVERE sales and marketing misunderstanding.

    So let me answer both questions.

    #1:
    I usually start off with about $20-$50 a day. You can quickly find out whats working and what's not off a small budget. After I've got it working, I ramp it up to depend on how many leads I want.

    I might leave it at $50 and get 1-5 leads a day. You don't need to spend a ridiculous amount.

    #2:
    So this question really does grind my gears.

    What I do is NOT "no different from a PPC guy"...

    No PPC guy's do what I do. None. It is a completely different service.

    I am running a complete campaign, building a complete funnel specific to generate ridiculously high quality sales leads.

    What they are buying are leads. Not PPC management.

    PPC guys just simply manage PPC spend.

    The question you asked really shows a HUGE misunderstanding of sales and marketing.

    And aside from the fact that what my company offers is very different to PPC guys, it wouldn't matter anyway. It's the positioning that counts.

    There are many watch brands out there that create better watches than Rolex, that you can buy at 1/10th the price. Yet people still fork out ridiculous money for a Rolex. Simply because of the way it is positioned.

    As a side note, the fact that you're pre-empting the objection, means that it WILL come up.

    This is something I teach my students in my training called projection and reflection.

    9 times out of 10, a clients objection is just a reflection of your own attitude.

    For example... If you're really nervous, and not confident in what you do, the prospect will pick up on that and be not confident in YOU.

    If when explaining what you do, you project the sense of "I am the same as every other PPC guy", that's the EXACT objection that will come up.

    I have never once, ever, had that objection come up. Because I don't present or project it in the first place.

    Peace,

    James
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  • Profile picture of the author s62731
    So there's been a common thread of both questions on this post, and also PM's I've received.

    For example:

    "
    Hey James,

    Great thread and awesome report.

    I have two quick questions I hope you can answer.

    1. What kind of facebook budget do you recommend when starting out getting leads for yourself?

    2. I understand the positioning of the service, but how do you get past the objection that you're just managing ad spend, no different from a ppc guy, but much more expensive?

    Any help would be greatly appreciated.
    "
    And it's mainly the second question which shows a SEVERE sales and marketing misunderstanding.

    So let me answer both questions.

    #1:
    I usually start off with about $20-$50 a day. You can quickly find out whats working and what's not off a small budget. After I've got it working, I ramp it up to depend on how many leads I want.

    I might leave it at $50 and get 1-5 leads a day. You don't need to spend a ridiculous amount.

    #2:
    So this question really does grind my gears.

    What I do is NOT "no different from a PPC guy"...

    No PPC guy's do what I do. None. It is a completely different service.

    I am running a complete campaign, building a complete funnel specific to generate ridiculously high quality sales leads.

    What they are buying are leads. Not PPC management.

    PPC guys just simply manage PPC spend.

    The question you asked really shows a HUGE misunderstanding of sales and marketing.

    And aside from the fact that what my company offers is very different to PPC guys, it wouldn't matter anyway. It's the positioning that counts.

    There are many watch brands out there that create better watches than Rolex, that you can buy at 1/10th the price. Yet people still fork out ridiculous money for a Rolex. Simply because of the way it is positioned.

    As a side note, the fact that you're pre-empting the objection, means that it WILL come up.

    This is something I teach my students in my training called projection and reflection.

    9 times out of 10, a clients objection is just a reflection of your own attitude.

    For example... If you're really nervous, and not confident in what you do, the prospect will pick up on that and be not confident in YOU.

    If when explaining what you do, you project the sense of "I am the same as every other PPC guy", that's the EXACT objection that will come up.

    I have never once, ever, had that objection come up. Because I don't present or project it in the first place.

    Peace,

    James
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  • Profile picture of the author jonmccaw
    I think lead generation is probably one of the biggest area's that people can improve on in all areas of life. Now, the obvious part about this is that everyone has leads that will just click with what you have to say. For some that's all they need to make the money they want to make, but it's when we get greedy and then step in to another world of leads- that's when it gets difficult and then we aren't sure what to do next. What if it was simpler than dealing with the mind games we play in our heads?
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    • Profile picture of the author Vanquish
      Great report James! When starting out to acquire the clients you said it's important to know their biggest frustrations/aspirations but aren't most business owners frustrations the same? Make more money, generate more clients? I'm having trouble coming up with something unique for each niche since essentially were offering all of them the same marketing service.

      Is it only once we have the clients do we begin a unique demographic analysis fo his ideal client?
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      Nothing to sell, only value to give and new knowledge to learn.
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  • Profile picture of the author adgib
    James,

    Good stuff. I am implementing. Have a lot of questions and unknowns, but will follow this model and learn as I go. Any recommendations on places/people to turn to for advice?
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  • Profile picture of the author adgib
    Anyone on this thread offer consulting/mentoring? I like Jame's and have joined his mailing list, but I am also open to guidance from anyone else who has success with this strategy.
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    • Profile picture of the author BrettVA
      I've been doing this for a good while now with some great results. I do a few things slightly different that works better for me but everything James is saying does work.

      I tried for a time to offer package deals but the deals ended up turning into a pay per lead model. A lot of companies are hesitant to spend a few thousand dollars even if you can guarantee the results. This also helps me because I dont have as much pressure on me to generate a set amount of leads per month. Over the holidays this saved me!

      Also this gives me the ability to make a lot more then selling a package deal. I have one client who I bill up to 900$ a day because they will take every lead i send them and have their customer acquisition cost (what i bill them per lead x their sales closing rate) built into their pricing.

      I will say for me the best clients are companies that work on a national level where I can easily drive a lot more traffic then a company that only operates in a small city.

      Hopefully this helps everyone out.
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      • Profile picture of the author IMguy123
        Originally Posted by BrettVA View Post

        I've been doing this for a good while now with some great results. I do a few things slightly different that works better for me but everything James is saying does work.

        I tried for a time to offer package deals but the deals ended up turning into a pay per lead model. A lot of companies are hesitant to spend a few thousand dollars even if you can guarantee the results. This also helps me because I dont have as much pressure on me to generate a set amount of leads per month. Over the holidays this saved me!

        Also this gives me the ability to make a lot more then selling a package deal. I have one client who I bill up to 900$ a day because they will take every lead i send them and have their customer acquisition cost (what i bill them per lead x their sales closing rate) built into their pricing.

        I will say for me the best clients are companies that work on a national level where I can easily drive a lot more traffic then a company that only operates in a small city.

        Hopefully this helps everyone out.
        Thanks BrettVA...

        So do you focus on just one niche or more than one?

        Also, do you do anything differently than James regarding finding your clients?
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        • Profile picture of the author BrettVA
          Originally Posted by IMguy123 View Post

          Thanks BrettVA...

          So do you focus on just one niche or more than one?

          Also, do you do anything differently than James regarding finding your clients?
          I've done a few things in the past when I first started my business. I started my company as a marketing agency/company but after going to a ton of networking events near me I quickly learned that most companies and business owners don't care to much about marketing. After talking to probably 30 business owners (no joke) I realized they don't want to purchase some sort of Social Media, content, inbound marketing plan because it's hard for them to see the ROI. At that point I decided to start combining packages mostly revolving around PPC Marketing and split testing landing pages because I could easily figure out the conversion factors and give the company a quote on how many leads I could generate in a month. That was the tipping point!

          After signing a few local clients up I then started setting my own lead generation campaigns up and at this point I don't leave the house and get between 2-5 consultations a day with companies.

          There's a few things James and I are doing differently it seems, I don't mess with companies who work only in a local market. I have my reasons for that but it sounds like it works fine for James. I also use different PPC sources.

          For niches, it doesn't matter for me. I have two clients who are sort of in the same niche but they target different level people. As long as you can identify their pain points you can market towards them.

          The number one piece of advice I would give is don't attempt this if you aren't comfortable with conversion and CTRs. To make this work well you have to be comfortable developing campaigns with high CTRs and conversion rates. I am constantly watching my numbers to make sure my profits don't get eaten up with bad campaigns.
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  • Profile picture of the author koubain
    Thanks for sharing very good information
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    • Profile picture of the author indata7800
      hi,

      Any results from this?
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      • Profile picture of the author danielfw85
        Where is the report or ebook everyone is talking about? All I can find is a dankennedy website link.
        Thanks
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        • Profile picture of the author Shaf5280
          Originally Posted by danielfw85 View Post

          Where is the report or ebook everyone is talking about? All I can find is a dankennedy website link.
          Thanks
          The report was in his signature...
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      • Profile picture of the author BillyParadise
        Originally Posted by indata7800 View Post

        hi,

        Any results from this?
        Nope, don't waste your time :p
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  • Profile picture of the author KMalo
    You're probably better off emailing him. He doesn't frequent these boards a great deal.

    He held a webinar yesterday where he offered to coach people to implement this model. $3,000 is the price.
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    • Profile picture of the author krzysiek
      Originally Posted by KMalo View Post

      You're probably better off emailing him. He doesn't frequent these boards a great deal.

      He held a webinar yesterday where he offered to coach people to implement this model. $3,000 is the price.
      To expand on that, it was $1,500 to get started and after you have a client the remaining $1,500 would be due. First you would need to qualify before being able to get entry. There were only 8 spaces available.
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      • Profile picture of the author StarkContrast
        It was an interesting webinar, I'll give him that. More than a couple times James told people to leave if they didn't like his ***ing language because he swears like a **&%^ing sailor, so if you don't like it, then get off his @#$# webinar.

        He spent a good 50 minutes defining the problem of SEO/google updates, what worked for him in the past, and how he was broke and had lots of debt racked up. Then he met some guru who took him by the hand and showed him the ropes.

        At least it wasn't "press 111 if you think you can handle making another $5000 next month" like other webinar presenters insult us with.

        What he presented is basically in the PDF that people have been signing up for for 3 months.
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        • Profile picture of the author Huskerdarren
          Originally Posted by StarkContrast View Post

          It was an interesting webinar, I'll give him that. More than a couple times James told people to leave if they didn't like his ***ing language because he swears like a **&%^ing sailor, so if you don't like it, then get off his @#$# webinar.

          He spent a good 50 minutes defining the problem of SEO/google updates, what worked for him in the past, and how he was broke and had lots of debt racked up. Then he met some guru who took him by the hand and showed him the ropes.

          At least it wasn't "press 111 if you think you can handle making another $5000 next month" like other webinar presenters insult us with.

          What he presented is basically in the PDF that people have been signing up for for 3 months.
          I don't know why some of these guys think it's all cool and hip to curse and be vulgar. "Look at me, I'm your super cool bud who's all edgy". The 'in your face' style is a big turn off to me. James' last email to me about the webinar was over the top, so I hit the unsubscribe button.

          You'd NEVER talk to a client this way, and if you say that you do, you are lying. Isn't it better to provide great information to prospects, engage them with a little energy and style, but at the same time keep it respectful? At least if I grow tired of an educator like this, I'm not going to tell others to say away (like I'm doing here) as I leave.
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          • Profile picture of the author s62731
            Originally Posted by Huskerdarren View Post

            I don't know why some of these guys think it's all cool and hip to curse and be vulgar. "Look at me, I'm your super cool bud who's all edgy". The 'in your face' style is a big turn off to me. James' last email to me about the webinar was over the top, so I hit the unsubscribe button.

            You'd NEVER talk to a client this way, and if you say that you do, you are lying. Isn't it better to provide great information to prospects, engage them with a little energy and style, but at the same time keep it respectful? At least if I grow tired of an educator like this, I'm not going to tell others to say away (like I'm doing here) as I leave.
            I find it funny when people don't like the way I speak.

            It's not that I think "it's super cool and edgy" to curse. It's just who I am. It's the way I use the english language.

            And like I said on the webinar, if you don't like it, we don't have to do business together.

            There's a huge difference between swearing at someone and swearing in general.

            I'm sure I've lost money from it at certain stages, but I'm not going to change who I am to suit someone else.

            Plus on the up-side, it weeds out all the politically correct pussy's who're more concerned over the way someone speaks than they are about the value provided.

            I don't get along very well with politically correct wankers who're too easily offended. So why would I want to work with them as clients?

            Now I'm not saying that anyone else has to sweat or do anything like I do. But I will say, don't pretend to be someone your not just to win business.

            And that's why it doesn't piss me off either when people get upset about my language, if that's who you are then great, we just aren't going to be doing any business.
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            • Profile picture of the author Huskerdarren
              Originally Posted by s62731 View Post

              I find it funny when people don't like the way I speak.

              It's not that I think "it's super cool and edgy" to curse. It's just who I am. It's the way I use the english language.

              And like I said on the webinar, if you don't like it, we don't have to do business together.

              There's a huge difference between swearing at someone and swearing in general.

              I'm sure I've lost money from it at certain stages, but I'm not going to change who I am to suit someone else.

              Plus on the up-side, it weeds out all the politically correct pussy's who're more concerned over the way someone speaks than they are about the value provided.

              I don't get along very well with politically correct wankers who're too easily offended. So why would I want to work with them as clients?

              Now I'm not saying that anyone else has to sweat or do anything like I do. But I will say, don't pretend to be someone your not just to win business.

              And that's why it doesn't piss me off either when people get upset about my language, if that's who you are then great, we just aren't going to be doing any business.
              Maybe Europeans do things differently, but in America, it's bad form to swear in a business setting. It's a sign of a limited vocabulary and usually reserved for the poorly educated.
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              • Profile picture of the author krzysiek
                Originally Posted by Huskerdarren View Post

                Maybe Europeans do things differently, but in America, it's bad form to swear in a business setting. It's a sign of a limited vocabulary and usually reserved for the poorly educated.
                He's not European or American. It was an informal business setting at best. I think the focus should be on the concept of the business and how it can be implemented profitably.

                I feel like I'm beating a dead horse here but it seems some people are getting ridiculously hung up about the language used in the webinar.

                The webinar was there to educate us on how to implement what he has already done. Judge it on that, not on whether or not the person presenting is talking the way you want them to. The information was free, after all.

                If I talked to you on the phone and wanted to detail how I could get you to make $200,000 in the coming year -- would you really stop me and say "sorry, I can't go ahead because you're swearing"?

                I can't help but think the focus in the last few posts is all wrong.

                I for one am really excited about what was represented in the report and in the webinar. I am excited about what it could potentially mean for me in the future. I could care less about the language used.
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  • Profile picture of the author Neison
    Stark, thanks for the details. Even when Kern curses like that he doesn't treat the guests in such a manner - that's sad.

    SEO and google updates are only a problem if you can't roll with the punches. I'm curious what he had to say about that particularly.
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    • Profile picture of the author qu4rk
      I was ROFL at the cursing & the people who care if he curses or not. The funniest was his response when someone asked if he is in a band. Haha

      I agree that if I was his client & he talked to me like that, then it would be the end of our business relationship. But for a webinar, it made it more entertaining. I'm sure that's what he was going for.

      Concerning the SEO/G update thing, he was just using that as a justification of why PPC is a more viable solution than SEO. There are people on both sides of the fence & I don't think either side is correct. It's a matter of preference.

      Good job James...remember...Haters are gonna hate.
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    • Profile picture of the author krzysiek
      Originally Posted by Neison View Post

      Stark, thanks for the details. Even when Kern curses like that he doesn't treat the guests in such a manner - that's sad.

      SEO and google updates are only a problem if you can't roll with the punches. I'm curious what he had to say about that particularly.
      When you 'roll with the punches' you're just rolling with that you think is right. There is no definitive guide as to what is or is not acceptable and so ultimately building your business on performance based SEO is very risky and a stupid investment of time and money.

      You don't have to agree, it won't bother me but this is the reality.

      Paying for paid advertising removes the majority of that risk as you have guidelines for what is and is not acceptable. You know exactly what you are allowed to do. No one is constantly working to throw off your efforts.


      And to those who are so upset that James was swearing on the webinar. If it really got to you then you were free to leave. You were not committed to stay. What were you on the webinar for? To listen to what he had to say, to implement and make big money?

      Or were you hanging about to just kill some time?

      Because if you were there to talk business and make money, you wouldn't be phased about his language. The way he talked is an absolute non issue. If you can't get over that and allow that to stop you from absorbing good information, good luck.
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  • Profile picture of the author jsherloc
    Just wanted to stop in and say thank you to some of the folks that have dropped some knowledge and discussed their different experiences here in this thread. Threads like these seem kind of rare these days, so it is awesome to read about other people's "big picture" for their business models.

    s62731, BrettVA, MRomeo09 again thanks for sharing.
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    • Profile picture of the author StarkContrast
      Originally Posted by s62731 View Post

      I find it funny when people don't like the way I speak.

      And like I said on the webinar, if you don't like it, we don't have to do business together.

      There's a huge difference between swearing at someone and swearing in general.

      I'm sure I've lost money from it at certain stages, but I'm not going to change who I am to suit someone else.

      Plus on the up-side, it weeds out all the politically correct pussy's who're more concerned over the way someone speaks than they are about the value provided.

      I don't get along very well with politically correct wankers who're too easily offended. So why would I want to work with them as clients?
      The point I was trying to make, James, was that it was distracting, hence the last few posts that discussed it. I still think the material was solid; the language was distracting. I don't think it has to do with political correctness at all, just distracting.

      And I guess calling potential clients - wankers or pussies ...oh never mind. You can't change; it's who you are.

      Originally Posted by qu4rk View Post

      I agree that if I was his client & he talked to me like that, then it would be the end of our business relationship. But for a webinar, it made it more entertaining. I'm sure that's what he was going for.

      Good job James...remember...Haters are gonna hate.
      Haters? Wow, that's pretty extreme. It was just a summary of the webinar. Was there anything not factual in my brief summary?

      You do realize one of the purposes of the webinar (the same with most webinars) was for us to be his clients? Sure, there's the informational element in it, but at the very end is the pitch. So, while it might have been "entertaining" as a webinar, he was pitching his potential clients. So you would be ending the business relationship before it started, since he's made it clear he can't and won't change to suit someone else? I'm confused.

      It's sad, though, really because I think the information he provided both in the webinar and download was good and actionable. Unfortunately we were distracted enough to point it out in a public forum.
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      • Profile picture of the author qu4rk
        Originally Posted by StarkContrast View Post

        Haters? Wow, that's pretty extreme. It was just a summary of the webinar. Was there anything not factual in my brief summary?

        You do realize one of the purposes of the webinar (the same with most webinars) was for us to be his clients? Sure, there's the informational element in it, but at the very end is the pitch. So, while it might have been "entertaining" as a webinar, he was pitching his potential clients. So you would be ending the business relationship before it started, since he's made it clear he can't and won't change to suit someone else? I'm confused.

        It's sad, though, really because I think the information he provided both in the webinar and download was good and actionable. Unfortunately we were distracted enough to point it out in a public forum.
        Not you bro. I'm saying the people on the webinar talking about his hair & stuff like that.

        I agree, we American's have a protocal that says that business is serious & formal. When people are not that way, it sub-communicates unprofessional. But as he stated in is response above, he doesn't care and wants to work with certain kind of people as his clients.
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        • Profile picture of the author JDWater
          I watched the webinar, I'm on the impatient side when it comes to selling me on how awesome your system is - as in If I'm at the webinar I want to know the process, not to be told how great it is, but for some people they need the added confidence so I understand it.

          I've listen to a few webinars that have a lot of fluff, his approach made it more bearable (more relaxed setting, calling bullshit shamlessly when he sees it). He seemed to have a very similiar warrior forum expereince to myself - which was a bit gratifying to see someone succeed when they had been lead down a similar path by silver tongue sales men.


          Hes really using the same system to get people to his webinar that he teaches you how to use to get leads... you are his leads.


          I paid a lot of attention to how he was presenting his information, and how I got there in the first place.


          The system is, I would say, really really solid - I didn't stay through the very end (V-day booty call > upsell at the end of a webinar, although I did record it so I can go back and see it if I choose). He stands to make 24,000$ if all of his slots are filled for his offer - which again, you are his leads, but he seemed to be coming from a place of actual empathy and experience, while still making money (well, to be more fair - its like he found a way to make money, by using his experience and empathy )
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  • Profile picture of the author koubain
    great post thanks for sharing
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  • Profile picture of the author svalegria
    Anyone have a replay of the webinar?
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  • Profile picture of the author kuku
    it's over a year since the last post but it's a good thread.

    i wonder about
    1. the results people got here, and i wonder about
    2. the results students got from the training.

    I'm also trying to figure
    3. the best way in marketing to key people in big, selling, organizations?
    Have them reach out to me. "Inbound" style.

    What do I mean? James gave an example where he answers to "concerned" clients that he DID get to them, hence the skills needed to generate leads for them is well demonstrated in the first place.
    He overcomes an objection, if raised (OK, I try not to project it, but anyway).
    So I guess James found a good way to market to these guys.

    So how do I market to decision makers in big companies with big budget - INDIRECTLY - so they get some sense of my skills? Any idea? It's easy to approach them directly but that's not what we want. we want to demonstrate skills.
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    • Profile picture of the author krzysiek
      Originally Posted by kuku View Post

      it's over a year since the last post but it's a good thread.

      i wonder about
      1. the results people got here, and i wonder about
      2. the results students got from the training.
      Kuku,

      I'm one of the students who took James training. Let me try and answer your two above questions.

      To your first question, the answer is that almost no one on the forum would have any results to share. I'm sure you know, most people love to download ebooks, read, learn new things but the one thing they never do is to take action.

      So don't hold your breath expecting much from the forum community.

      What I can comment on in your second question. There was a small group of us who took the training with James. You've got to remember, James training was not just 'sales' - it was a whole business.

      He taught us how to sell lead generation, how to frame it so that our client would really appreciate its enormous value and then how to sell it. It was a complete package, from start to finish, on how to run your own lead generation business.

      I personally got a lot out of it. I finally learnt how to pay for ads online to drive traffic and generate leads. I always knew of the concept, but never really did it.

      Now I can generate leads for just about any business, service or product. I can go into any business and I have the power to help them by getting them a whole lot of new leads and inquiries.

      So that's pretty cool.

      But what I value just as much, and maybe even more than the above, is that I now know how to sell a lot better. Well, at the start of it all, I'd say I probably couldn't sell at all.

      I started at closing deals for $2,500 per month. At the time, I thought that was incredible and a big ask.

      Soon after, I jumped up to $5,000 per month to see if I could pull it off.

      To my surprise, closing the $5,000 per month deal was just as easy as my smaller deals, maybe even a little easier.

      And that's because the way James has taught me to frame the value of my service is literally incredible. When you know what to focus on and how to frame your product/service in a way that your client will value and appreciate, selling becomes very easy.

      Anyway, from the $5,000 per month deal I wanted to jump even higher. So I went out on a limb and thought I'd go out of my comfort zone entirely.

      The next deal I closed was for $10,000 per month. That deal came from a cold email. Once I got their interest, I put them through the sales process James taught to me and converted them to a paying client.

      Thankfully, it didn't stop there.

      As always, I wanted to push even higher.

      So my next deal (and my most recent) was for $15,000 per month.

      What's funny is that, at the start with the smaller deals, I didn't quite understand James idea of "projection and reflection". I wasn't projecting to my clients that I was fully confident, and they would sense it. They would take longer to make their decision and they weren't confident in me or my service. They'd sign up, but it was a bit more work to get them over the line.

      Fast forward to my latest deal of $15,000 per month. That client didn't ask to see any proof, testimonials and did not want to speak to any of my previous clients. He simply said he is ready to go and gave me the credit card over the phone.

      And I can almost fully attribute this success to taking James training. I also attribute some of the success to myself, for taking action, because most people won't or don't.

      There are a number of other people who took the training who also had very exciting levels of success. I won't comment for them, but I will say they have learnt an incredible amount and have a skillset that is worth a lot of money.

      If you have any questions, please PM me. I don't log on here often and it is unlikely I will come back very soon to reply. And if you're a motivated individual, I'm happy to give you 10 minutes on Skype and answer any questions about the business model or sales process to help you out.

      Thanks and take care.
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      • Profile picture of the author kuku
        Originally Posted by krzysiek View Post

        most people love to download ebooks, read, learn new things
        Haha!

        Thanks for the feedback, sounds almost too good to be true!

        I sent you a private message.
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      • Profile picture of the author mu2pilot
        Originally Posted by krzysiek View Post

        Kuku,

        I'm one of the students who took James training. Let me try and answer your two above questions.

        If you have any questions, please PM me. I don't log on here often and it is unlikely I will come back very soon to reply. And if you're a motivated individual, I'm happy to give you 10 minutes on Skype and answer any questions about the business model or sales process to help you out.

        Thanks and take care.
        Chris-

        Thank you for taking the time to share your story! It was very interesting. I've sent you a PM with my skype handle and would like to chat with you for just a few minutes. Please hit me up when you have a couple minutes.

        Thanks!
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    • Profile picture of the author Scott Stevens
      Originally Posted by kuku View Post

      it's over a year since the last post but it's a good thread.

      i wonder about
      1. the results people got here, and i wonder about
      2. the results students got from the training.

      I'm also trying to figure
      3. the best way in marketing to key people in big, selling, organizations?
      Have them reach out to me. "Inbound" style.

      What do I mean? James gave an example where he answers to "concerned" clients that he DID get to them, hence the skills needed to generate leads for them is well demonstrated in the first place.
      He overcomes an objection, if raised (OK, I try not to project it, but anyway).
      So I guess James found a good way to market to these guys.

      So how do I market to decision makers in big companies with big budget - INDIRECTLY - so they get some sense of my skills? Any idea? It's easy to approach them directly but that's not what we want. we want to demonstrate skills.
      I was also a student of James through his mentorship programme.

      I can vouch for Chris success, as I saw his posts in the private FB group. I can also testify to his generosity in sharing information and helping out, as he has given me great advice.

      I joined the programme late on (end of last year), and whilst I had no problem generating interested prospects (dentists at the time), I struggled to be able to generate patient leads for them. I spent a fair bit of money on Facebook on this, and then realised I actually didnt have the patience for genarating leads this way.

      I had deadlines, stuff to pay for, promises made to girlfriend, etc etc, so it needed to happen. We went on holiday, and I racked my brain for how to make this work for me.

      I had a good pitch that got prospects interested. I just needed to find a way to deliver, in a cheap, quick, and captivating way for me. And on holiday I made the decision that I was going to use leverage to get everything I wanted. So I started using joint ventures when I came back from holiday, using other peoples lists to pitch to, and sharing databases, etc.

      It was hard to win trust at first, but I got round this with trial and error - as well as experience from years of trying lots of stuff, being involved in direct sales, being a car salesman for a while, and James excellent training.

      Not to hijack this thread, but my last thread I think, I go into more detail with stuff Ive learnt that is now working for me. That may be worth a read for you.

      So The investment in James programme, although it didnt work the way the course lays out (which was all my doing), I made that investment pay off, with persistance and dogged determination - as well as a girlfriend expecting me to succeed. How the course worked for me was that I invested a lot of money into it (and I wanted this to not be a waste), the sales training that was worth it alone, and the support, encouragement and success from members of the group - like Chris.

      Im inclined to think that any method will work for you - within reason, as long as you know how to sell.

      For me, this has been the biggest revelation.
      Signature

      Yours in prosperity,
      Skochy - The Musical Salesman

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      • Profile picture of the author kuku
        Thanks @Scott Stevens ! Much appreciated!

        So the impact of the course on your business was not as big as it was on Chris', am I right?

        Originally Posted by Scott Stevens View Post

        and whilst I had no problem generating interested prospects (dentists at the time)
        Care to share a bit more? Like what was a key point in acquiring them? How was the contact made between you and them?
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        • Profile picture of the author Scott Stevens
          Originally Posted by kuku View Post

          Thanks @Scott Stevens ! Much appreciated!

          So the impact of the course on your business was not as big as it was on Chris', am I right?
          I cant say if the impact was more or less for me than it was for Chris - its subjective. But the impact was big. As I said, although I didnt get results how the course intended, I ended up getting it to work for me eventually in my own way.

          How the course worked for me was that I invested a lot of money into it (and I wanted this to not be a waste), the sales training that was worth it alone, and the support, encouragement and success from members of the group - like Chris.

          I was determined for that investment not to be a waste, and I made it so.

          Originally Posted by kuku View Post

          Care to share a bit more? Like what was a key point in acquiring them? How was the contact made between you and them?
          I found dentists online that were advertising on adwords, and sent them a cold email. I got them on a trial, and attempted to get them patients via facebook but failed. So I decided to go down the JV route, using other peoples lists for direct access to their potential patients. This worked for me.
          Signature

          Yours in prosperity,
          Skochy - The Musical Salesman

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  • Profile picture of the author MarcParkinson
    Lead gen is in great demand, what is easy for us is far more complex for them, I met this guy in a private group who is cranking out 6 figure months just with lead gen thing for small businesses
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  • Profile picture of the author jackcarr
    Pretty interesting read.

    I was looking at your original post about starting a Digital Agency and found my way here, interesting to see how you evolved the business and grew, thanks for the brain food.
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  • Profile picture of the author AarenE
    Fantastic. I've sent you a message AarenE
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  • Profile picture of the author krzysiek
    Hi guys,

    Getting a number of PM's coming through, some of them quite lengthy in text.

    I don't want to sit around typing away through text, so if you're going to PM, simply do so and I'll drop you link to schedule some time for us to chat.

    I'd prefer to talk on Skype than have a back/forth conversation spanning days/weeks.

    Best Regards,
    Chris
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  • Profile picture of the author kuku
    Once again thank you @Scott Stevens , it's good to get that kind of feedback.

    I was thinking about Adwords advertisers too, it makes sense to approach those who already spend on marketing.
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  • Profile picture of the author s62731
    Thanks Chris and Scott. One of the things I've noticed is that the program has allowed everyone to "see" business so much better, the opportunities and understand what it takes to make money. Let alone being able to generate leads or close sales properly.

    I've noticed that for whatever reason people haven't been receiving the "$240,000 Freedom Formula" report.

    If you've requested it and not received it, just send me a PM with your email and I'll get it to you ASAP
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    • Profile picture of the author poz31
      Is this model still works today?
      I saw the first post was made in 2013
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      • Profile picture of the author Adrian John
        Does anybody have the ebook? Can you please send me a link to it? I signed up for his list and didn't received it.
        I'd love to dive into his ideas and learn more about his approach.
        Thanks
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      • Profile picture of the author LuisBSBS
        Originally Posted by poz31 View Post

        Is this model still works today?
        I saw the first post was made in 2013
        Yes this model still works today. It will continue working because its based on the fundamentals of marketing which never change. Oh and by the way I'm Luis I'm one of the student's inside of James' coaching program. I recently signed up my first client for 3k/month retainer using the system that James showed us.
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    • Profile picture of the author mu2pilot
      Originally Posted by s62731 View Post

      Thanks Chris and Scott. One of the things I've noticed is that the program has allowed everyone to "see" business so much better, the opportunities and understand what it takes to make money. Let alone being able to generate leads or close sales properly.

      I've noticed that for whatever reason people haven't been receiving the "$240,000 Freedom Formula" report.

      If you've requested it and not received it, just send me a PM with your email and I'll get it to you ASAP
      Great stuff, James. I signed up to receive your guide, but didn't receive it. I sent you a PM with my email. Please send it at your convenience.

      Thanks!
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      • Profile picture of the author Joe Stewart
        Originally Posted by mu2pilot View Post

        Great stuff, James. I signed up to receive your guide, but didn't receive it. I sent you a PM with my email. Please send it at your convenience.

        Thanks!
        I never received it either and also sent a PM.
        Signature

        My New "Share All" Blog Is Coming Soon! Online & Offline Marketing, More!

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  • Profile picture of the author zoro
    Originally Posted by krzysiek

    Quote:

    Originally Posted by kuku

    it's over a year since the last post but it's a good thread.

    i wonder about
    1. the results people got here, and i wonder about
    2. the results students got from the training.

    Kuku,

    I'm one of the students who took James training. Let me try and answer your two above questions.

    To your first question, the answer is that almost no one on the forum would have any results to share. I'm sure you know, most people love to download ebooks, read, learn new things but the one thing they never do is to take action.

    So don't hold your breath expecting much from the forum community.

    What I can comment on in your second question. There was a small group of us who took the training with James. You've got to remember, James training was not just 'sales' - it was a whole business.

    He taught us how to sell lead generation, how to frame it so that our client would really appreciate its enormous value and then how to sell it. It was a complete package, from start to finish, on how to run your own lead generation business.

    I personally got a lot out of it. I finally learnt how to pay for ads online to drive traffic and generate leads. I always knew of the concept, but never really did it.

    Now I can generate leads for just about any business, service or product. I can go into any business and I have the power to help them by getting them a whole lot of new leads and inquiries.

    So that's pretty cool.

    But what I value just as much, and maybe even more than the above, is that I now know how to sell a lot better. Well, at the start of it all, I'd say I probably couldn't sell at all.

    I started at closing deals for $2,500 per month. At the time, I thought that was incredible and a big ask.

    Soon after, I jumped up to $5,000 per month to see if I could pull it off.

    To my surprise, closing the $5,000 per month deal was just as easy as my smaller deals, maybe even a little easier.

    And that's because the way James has taught me to frame the value of my service is literally incredible. When you know what to focus on and how to frame your product/service in a way that your client will value and appreciate, selling becomes very easy.

    Anyway, from the $5,000 per month deal I wanted to jump even higher. So I went out on a limb and thought I'd go out of my comfort zone entirely.

    The next deal I closed was for $10,000 per month. That deal came from a cold email. Once I got their interest, I put them through the sales process James taught to me and converted them to a paying client.

    Thankfully, it didn't stop there.

    As always, I wanted to push even higher.

    So my next deal (and my most recent) was for $15,000 per month.

    What's funny is that, at the start with the smaller deals, I didn't quite understand James idea of "projection and reflection". I wasn't projecting to my clients that I was fully confident, and they would sense it. They would take longer to make their decision and they weren't confident in me or my service. They'd sign up, but it was a bit more work to get them over the line.

    Fast forward to my latest deal of $15,000 per month. That client didn't ask to see any proof, testimonials and did not want to speak to any of my previous clients. He simply said he is ready to go and gave me the credit card over the phone.

    And I can almost fully attribute this success to taking James training. I also attribute some of the success to myself, for taking action, because most people won't or don't.

    There are a number of other people who took the training who also had very exciting levels of success. I won't comment for them, but I will say they have learnt an incredible amount and have a skillset that is worth a lot of money.

    If you have any questions, please PM me. I don't log on here often and it is unlikely I will come back very soon to reply. And if you're a motivated individual, I'm happy to give you 10 minutes on Skype and answer any questions about the business model or sales process to help you out.

    Thanks and take care.
    Appreciate you taking the time to report your experience and success.


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  • Profile picture of the author Dhira
    Okay...
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  • Profile picture of the author Adrian John
    One thing that's really interesting and catchy it's the funnel.
    PPC-> Landing page-> Content to turn them into clients -> Send the client to the business owner

    Does anybody have any idea on what content could be use to convert the leads you get from the landing page into clients BEFORE sending it to the business owner?

    The potential it's huge with this approach, cause you could sell on % percentage and could do a lot money profits from that lead.
    Of course that a $3k/month client would be a dream came true (at least for me) and I would quit my job after that and focus on improving conversions and funnel and get more clients but just saying that's a very effective approach.

    Also, does anybody have the book, I still didn't received any email with it after I signed up.
    Signature
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    • Profile picture of the author zoro
      Originally Posted by Adrian John View Post

      One thing that's really interesting and catchy it's the funnel.
      PPC-> Landing page-> Content to turn them into clients -> Send the client to the business owner

      Does anybody have any idea on what content could be use to convert the leads you get from the landing page into clients BEFORE sending it to the business owner?

      The potential it's huge with this approach, cause you could sell on % percentage and could do a lot money profits from that lead.
      Of course that a $3k/month client would be a dream came true (at least for me) and I would quit my job after that and focus on improving conversions and funnel and get more clients but just saying that's a very effective approach.

      Also, does anybody have the book, I still didn't received any email with it after I signed up.
      The funnel seems simple enough, although like you say, what content is there that will turn them into a great lead for our clients, that's the Big question?
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  • Profile picture of the author kimwillis
    The limitations of the approach is this:

    It doesn't matter how many leads you send the client if he cannot convert the leads (which is common), or service the sales once made, your relationship with your client will be short lived.

    It could easily end in tears.

    So the way forward is to vet clients upfront as to their ability to service and convert an increased flow of leads. If they have a conversion problem, you probably need to give them support (either by way of training, or a done for you add on service), to help ensure the leads they receive get converted into sales and revenue.
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  • Profile picture of the author SeFi
    Hey guys,

    I was wondering what is the exact strategy this method is using to target hot leads on FB ?

    I mean when you do Adwords of course people are searching for a solution to their problem, so you know the lead will be good enough.

    But on Facebook you're only targeting by a restricted area, maybe age, gender, but how can you really target well ? I read lookalike audiences could do the trick, is it true ? Even if it is, that means you first need to have a regular audience first before creating the lookalike one...

    For example if I'm trying to get leads for a dentist, how am I going to target people in need for a dentist on FB ?? I'm missing something here...

    Thanks for your help
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    • Profile picture of the author Adrian John
      I think that by doing a proper and indepth research on who is their clients, where they hang out, what sites they visit, what are their hobbies, maried or not? with children?(children always need a dentist) ... etc. and than try to match your finding with what Facebook ads filters offer.
      Or try to reverse the process. List Facebok filters on a sheet of paper(or excel) and try to find as much as you can about the dentist clients on that filters.
      Just do an interview with your dentist on those filters, you might find some gold He already knows his clients

      You'll save a lot more money by doing a good research upfront(even if it takes weeks) and you'll get a lot more and higher value clients for him.



      Originally Posted by SeFi View Post

      Hey guys,

      I was wondering what is the exact strategy this method is using to target hot leads on FB ?

      I mean when you do Adwords of course people are searching for a solution to their problem, so you know the lead will be good enough.

      But on Facebook you're only targeting by a restricted area, maybe age, gender, but how can you really target well ? I read lookalike audiences could do the trick, is it true ? Even if it is, that means you first need to have a regular audience first before creating the lookalike one...

      For example if I'm trying to get leads for a dentist, how am I going to target people in need for a dentist on FB ?? I'm missing something here...

      Thanks for your help
      Signature
      ARE YOU A CONSULTANT? Do you have clients who could use MORE LEADS?
      Get them a MOBILE WEBSITE PLATFORM built to stay up with their clients habits.
      More than 50% of their customers buys from their mobile devices now!

      CLICK HERE FOR MORE INFO
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  • Profile picture of the author ttados
    I've been trying to put together a funnel/pitch/processes for selling google/fb ppc ads and other inbound marketing services but when it comes to ppc ads, I worry about saying something like:

    The Goal of option #1 is to generate 8-12 new leads a month resulting in an estimated $14,000-$120,000 extra revenue. The ad spend for option 1, is $850/month.
    How is it possible to guarantee the bold text? I feel like I would offer something like that and then they would get maybe 1 lead and fire me. Are ppc ads just that effective? If I hire a good contractor to manage the ppc ads, will leads basically be a given fact?

    Also, what constitutes a lead? Is that merely an email address? If someone clicks on a ppc ad, signs up for the free offer/hook magnet and submits their email address, is that considered a lead? This method doesn't promise converting leads, right? Just leads in general, like what I described?
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    • Profile picture of the author ttados
      Originally Posted by ttados View Post

      I've been trying to put together a funnel/pitch/processes for selling google/fb ppc ads and other inbound marketing services but when it comes to ppc ads, I worry about saying something like:



      How is it possible to guarantee the bold text? I feel like I would offer something like that and then they would get maybe 1 lead and fire me. Are ppc ads just that effective? If I hire a good contractor to manage the ppc ads, will leads basically be a given fact?

      Also, what constitutes a lead? Is that merely an email address? If someone clicks on a ppc ad, signs up for the free offer/hook magnet and submits their email address, is that considered a lead? This method doesn't promise converting leads, right? Just leads in general, like what I described?

      Anyone have any thoughts on this?
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    • Profile picture of the author BenPoggemiller
      Originally Posted by ttados View Post

      I've been trying to put together a funnel/pitch/processes for selling google/fb ppc ads and other inbound marketing services but when it comes to ppc ads, I worry about saying something like:


      How is it possible to guarantee the bold text? I feel like I would offer something like that and then they would get maybe 1 lead and fire me. Are ppc ads just that effective? If I hire a good contractor to manage the ppc ads, will leads basically be a given fact?

      Also, what constitutes a lead? Is that merely an email address? If someone clicks on a ppc ad, signs up for the free offer/hook magnet and submits their email address, is that considered a lead? This method doesn't promise converting leads, right? Just leads in general, like what I described?
      I don't have the answer to the first part. That's something I'm unsure of myself.
      As for the second part, I think from the OP's description, and his free report, he considers it a lead not when people opt in for the free report, but has a separate landing page for people who liked the report and are requesting a consultation. This ups the quality of the lead, because it's someone who is genuinely asking for help from a professional.
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    • Profile picture of the author s62731
      Originally Posted by ttados View Post

      I've been trying to put together a funnel/pitch/processes for selling google/fb ppc ads and other inbound marketing services but when it comes to ppc ads, I worry about saying something like:

      How is it possible to guarantee the bold text? I feel like I would offer something like that and then they would get maybe 1 lead and fire me. Are ppc ads just that effective? If I hire a good contractor to manage the ppc ads, will leads basically be a given fact?

      Also, what constitutes a lead? Is that merely an email address? If someone clicks on a ppc ad, signs up for the free offer/hook magnet and submits their email address, is that considered a lead? This method doesn't promise converting leads, right? Just leads in general, like what I described?
      Hey mate,

      So first things first. A LEAD in my world is a sales lead. A lead that has requested a call from the company. They're putting their hand up and saying "I want you to call me about this".

      Most companies can't make any money off an email. Remember, we're delivering RESULTS. And they can see and visualise results when we're talking about sales leads, but not email leads. That means nothing to them.

      How do you guarantee the results? Well you do just that. You guarantee the results. Should you be offering PPC if you don't think you can get your clients a result anyway?

      If you can generate leads for yourself, you can generate leads for your clients. The proof is in the pudding. So generate some leads for yourself using PPC. Facebook or Adwords, and then replicate it. Marketing is marketing. It doesn't matter if its for you or for them.

      Then also, imagine this. You offer a 100% money back guarantee. In the first month, they don't get a result. They fire you and you refund the management fee. You've just learn a shit load about how to generate leads, close sales and all the rest. Obviously, thats the worse case scenario. We never want to be doing that. But it's still not the end of the world.

      At the end of the day, doing lead generation with PPC ads is not hard. You just need to know what you're doing. How do you figure it out? You learn from others, try stuff, learn from it, try some more. And eventually you get.

      Also, an update for all, the report in the link in my signature will now be sent out
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      • Profile picture of the author 5757
        Originally Posted by s62731 View Post

        Hey mate,

        So first things first. A LEAD in my world is a sales lead. A lead that has requested a call from the company. They're putting their hand up and saying "I want you to call me about this".

        Most companies can't make any money off an email. Remember, we're delivering RESULTS. And they can see and visualise results when we're talking about sales leads, but not email leads. That means nothing to them.

        How do you guarantee the results? Well you do just that. You guarantee the results. Should you be offering PPC if you don't think you can get your clients a result anyway?

        If you can generate leads for yourself, you can generate leads for your clients. The proof is in the pudding. So generate some leads for yourself using PPC. Facebook or Adwords, and then replicate it. Marketing is marketing. It doesn't matter if its for you or for them.

        Then also, imagine this. You offer a 100% money back guarantee. In the first month, they don't get a result. They fire you and you refund the management fee. You've just learn a shit load about how to generate leads, close sales and all the rest. Obviously, thats the worse case scenario. We never want to be doing that. But it's still not the end of the world.

        At the end of the day, doing lead generation with PPC ads is not hard. You just need to know what you're doing. How do you figure it out? You learn from others, try stuff, learn from it, try some more. And eventually you get.

        Also, an update for all, the report in the link in my signature will now be sent out
        Hey James

        Are you still offering your training?

        Great thread!
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        • Profile picture of the author ronr
          Are people still downloading the $250K report?

          I tried downloading from sig and from Jame's website.
          Even tried different email addresses.

          I never receive access to it.


          Ron
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  • Profile picture of the author SirThomas
    James,

    Perhaps you've answered that before, but do you show your landing pages and reports to your customers? If yes, has anybody ever tried to steal it from you and run it on their own?

    Also, do they pay the ad cost directly to FB, Google or you collect it and send them some report... or nothing?

    Thomas
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    • Profile picture of the author jester710
      Hey guys,

      So I PM'd James about his $240k report, and he sent it to me and asked me what I thought. I told him it sounded great, but that I couldn't afford the $1500 up front fee. He asked to speak to me anyway, and we just got off the call.

      He really went above and beyond on this call, and even gave me a personalized business plan so that I can quickly get the money I need to sign up for his training. It was an incredible call - really in-depth and very helpful.

      Here's the most incredible thing about it, in my opinion: he didn't try to sell me on anything. He didn't try to pressure me to get money he knew I didn't have. He gave me pure value, and he gave me an incredibly valuable business plan tailor-made to my situation. (Full disclosure: If his plan works for me and I make the money he claims I will, I agreed to sign up for his training program. Still, that's a pretty win-win offer, if you ask me.)

      I'm going to start putting his plan into action right away. If it works, I'll have the money to invest in his coaching (and I'll have a proven business model if his coaching isn't for me). If it doesn't work, all I'll have lost is a few hours of my time.

      I have to say, based on this call, that I have sky-high hopes for his training program.

      If you're at all interested in what James has said in this thread, I think you should arrange a call with him. He was incredibly helpful, and I feel very indebted to him.

      I'll report back on how his plan works for me, and if it works and I end up in his training program, I'll give y'all a review of that as well.
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      • Profile picture of the author wings2341
        Hi James,

        Long-time Lurker, but Big Fan and I have a few questions.

        On page 1 of this thread, in your first post, you state that a lead is developed through the following process:

        • Figure out who you’re target market is
        • Create an irresistible offer. (Free report, free consult etc)
        • Send traffic from Facebook to offer
        • Collect their details
        • You now have a lead

        It really is that simple. Simple marketing 101.

        **************

        I’m interested in your “Collect the Details” phase of the marketing funnel.

        You later state, on this thread, that you develop more than poor quality leads, due to a double opt-in process, thus creating 8 to 12 leads that know your name etc etc for an $850 advertising budget. This is awesome!!

        Further, in your 240k Freedom Formula report, on pg. 24, you outline the process of qualifying inbound leads.

        Facebook > email opt-in > email list lead nurturing > Consult Page

        According to Mailchimp, those who are on your email list give an average 20% open rate and a 3% click through rate.

        Meaning if you collect 1,000 email lead opt-ins ( front-end opt-in) only 200 open the email and of those 200, only 6 people click through to your next landing page.

        Additional research shows that those who click through your landing page, only 20% if you're lucky will finish the form field.

        Meaning out of 1,000 emails, you’ll receive 1.2 form sign-ups asking for a free consultation. Now I assume that if you send this list 2 emails a week, you can get 9 ish people opt-in for a free consultation.

        Assuming you find all of that to be true. For 850 dollars, you’re getting 1 sales conversation or qualified lead for $90.

        Where do you find the most efficiency to reduce your cost per lead to 10-20$, which you stated was your current cost per lead?

        Do you find that you can get email-opt ins directly from facebook for less than 1$?

        Noah Kagan states that he can get email opt-ins for $2 each, and I’m not sure I can beat him being that he was an early employee at Facebook and started App Sumo.

        Is your landing page that receives traffic from facebook ads converting at greater than 20%?

        In your email nurturing, do you think I would get greater results if I offered the form in the body of the email so you don’t need potential leads to click through to yet an additional landing page?

        If anyone has any of these answers, I’d love to hear it!

        Thanks!
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  • Profile picture of the author zoro
    Thanks for sharing your ideas.
    Local businesses don't care about SEO and all that other crap, they just want their phone to Ring.
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    • Profile picture of the author MrFume
      The irony being that the only way to get their 'phone to ring' is to be visible and relevant to their market-this is what genuine SEO provides!
      Signature

      eWriting, means writing all kinds of content for the web-21st Century SkillsVideo Training

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      • Profile picture of the author BillyParadise
        Originally Posted by MrFume View Post

        The irony being that the only way to get their 'phone to ring' is to be visible and relevant to their market-this is what genuine SEO provides!
        How so?

        (targeted) Traffic is (targeted) traffic, no matter whether you paid for it or not.

        After that, it's all about conversion rates.
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  • Profile picture of the author StevenDelong
    Will this still work if you can't use facebook for ads?
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  • Profile picture of the author s62731
    100% it will.

    For example, if you could only use Adwords. Instead of going after "ever green" businesses, you would go after event type businesses. The type of business someone is searching for on google because something happened.
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  • Profile picture of the author JulianC
    I thought this thread was worthy of a bump...

    Reading through it - the one thing I wasn't clear on was ad spend. I get it's best to give the client several options with a resulting estimate of leads.

    But do clients simply chalk over the ad spend alongside the management fee, or do you bill them as it's spent?

    If James - or anybody successfully doing this - could clarify that I'd appreciate it.
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    • Profile picture of the author Alicia Thibadeau
      Originally Posted by JulianC View Post

      I thought this thread was worthy of a bump...

      Reading through it - the one thing I wasn't clear on was ad spend. I get it's best to give the client several options with a resulting estimate of leads.

      But do clients simply chalk over the ad spend alongside the management fee, or do you bill them as it's spent?

      If James - or anybody successfully doing this - could clarify that I'd appreciate it.
      As I understand it, they chalk over the ad spend alongside the management fee.
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  • Profile picture of the author Alicia Thibadeau
    Here's my question and I'm hoping someone can answer this for me:

    Are we supposed to make a new FB fan page for our clients (so that we own the page) and run the ads from our facebook for business account or are we claiming their FB fan page as our asset in our facebook for business page?

    I'm guessing either of those? This is the only thing I'm stumped on at the moment.
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  • Profile picture of the author JulianC
    ^Many of these offline businesses aren't going to have a Facebook page. So yea, you'd have to create one and claim it as an asset. If they wanted it in the future, you could always relinquish it back to them (for a fee).

    I'm hoping more people can chime in on the ad spend. That means you'd be asking for $3500+ upfront. A lot of businesses might balk at that.

    If they have any idea how online advertising works, they'll want to know why they can't be billed gradually. How would one overcome that objection?
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  • Profile picture of the author Alicia Thibadeau
    Yeah you're probably right, well, at least the businesses that I will be targeting probably won't.

    To answer your question Julian, I think that all comes down to sales and confidence + just target the businesses that have a good marketing budget + high value cost per client. I mean you're basically offering them a done for you service and all they have to do is close the leads as they come in.

    In some of the older posts, krzysiek said he was charging 15k/month just for management fee, so I really don't think ad spend is an issue, it all comes down to who your ideal client is.

    Just my 2 cents.
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  • Profile picture of the author fred104
    Thanks for sharing. I would like to ask if social media sites are also good in doing this stuff. If so, what particular social media sites would you advise. Thanks
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    • hi
      what is the factor that control the lead and make it good lead ?
      thanks
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  • I am building a site/blog so I can start capturing my own leads. I do Security,Fire and Home Automation. I don't see how you can get so much money. In my business, the commissions are from $300-$1000 a sale. I can get leads for $15 all day long that convert at 40% and a $50 appointment I will close 50%-70% and sometimes even better. I'm not sure what industry you are doing. But to pay $2k up front and then for 8-12 leads or the other 2 options. Just doesn't make sense to me. I have turned to the internet now so I can hopefully, start getting my own local leads like I do now AND I'm going to start selling my product over the phone and by email from the leads I get from my new site.. HOPEFULLY..

    I wasn't going to even post but I seen where someone said a $15 lead wasn't targeted. They are. They fill out their name,cell,email,state they are a homeowner,a good credit score and know there is a monthly fee and would like to be contacted with more information. To me, that is a very good lead!. All for $15
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    • Profile picture of the author StarkContrast
      The leads James generates are highly targeted and convert well because they ask him to call them for a consultation. He admits it's not for every business and niche because of the per sale value of the product/service. But the leads are very targeted. The $240K ebook was writen mainly for those who wanted to use that approach to build a business generating leads for their customers.

      It seems like you have a great start on a site. Keep building it out. There are a lot of generous people on here who will help you but you'll need to 1) read and study all you can on here about internet marketing and SEO - and there is a ton of information, and 2) search for the answers you have questions to. After that, ask away.

      Welcome to the Warrior Forum!
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  • Profile picture of the author BigGameHunter
    I don't think James is on here anymore. I went thru his funnel and no report or no phone call. Not sure. Sent you a PM.
    Signature

    Always looking for the best service providers on Warrior Forum.

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  • Profile picture of the author BigGameHunter
    Does anyone have a copy of this report they would be kind enough to share?
    Thanks
    Signature

    Always looking for the best service providers on Warrior Forum.

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    • Profile picture of the author BillyParadise
      Originally Posted by BigGameHunter View Post

      Does anyone have a copy of this report they would be kind enough to share?
      Thanks
      I think it's on an autoresponder - just sign up for his newsletter and you should get it in your email automagically.

      Otherwise, here's the webinar on Vimeo:

      https://vimeo.com/88840248
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  • Profile picture of the author nikhilsonu44
    Hey mate this info helps me a lot very valuable and fortunately i found here today in warrior forum. The Goal of option #3 is to generate 28-32 new leads a month resulting in an estimated $60,000-$290,000 extra revenue. The ad spend for option 3, is $2750/month.
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  • Profile picture of the author Fras
    it is nice information share through this forum. KEEP IT UP.
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