Client Getting: Print Ads Are Working Best
For my client, print advertising is working better
than direct mail, Facebook and Adwords.
He uses Adwords and Facebook to get leads
for his clients.
The ad is a 1/4 page ad run in the right page of a business newspaper.
He runs it on the smallest edition.
He's had large corporates phone wanting to do a presentation in their boardroom,
people in ad agencies complementing him as well as getting paying clients.
Problem is the ad is drawing in start-ups and large corporates
who make decisions by committee.
How do you weed out them while still pulling in his ideal clients?
Easy...use a qualifier.
This can be as simple as "For companies with between
1 and 30 million in annual revenue."
Just put your own numbers in.
The offer of more leads and if you don't get a positive return on your ad cost,
you get your money back.
Now you aren't paying back the media buys,
you are refunding your service fee if it doesn't
show a positive return.
Best,
Ewen
than direct mail, Facebook and Adwords.
He uses Adwords and Facebook to get leads
for his clients.
The ad is a 1/4 page ad run in the right page of a business newspaper.
He runs it on the smallest edition.
He's had large corporates phone wanting to do a presentation in their boardroom,
people in ad agencies complementing him as well as getting paying clients.
Problem is the ad is drawing in start-ups and large corporates
who make decisions by committee.
How do you weed out them while still pulling in his ideal clients?
Easy...use a qualifier.
This can be as simple as "For companies with between
1 and 30 million in annual revenue."
Just put your own numbers in.
The offer of more leads and if you don't get a positive return on your ad cost,
you get your money back.
Now you aren't paying back the media buys,
you are refunding your service fee if it doesn't
show a positive return.
Best,
Ewen
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