Restaurant Niche too Crowded? How would you close this client?
He told me specifically about two businesses that he was interested in trying out...
FrontFlip and Spot On
He knows I offer offline marketing consulting (and have worked with restaurants in the past - my last restaurant client paid me $5k) but I was surprised at how cheap it would be for him to get set up and running a loyalty program for his restaurant.
Spot On sent him a free tablet to place at his POS to track their loyalty program and they offer email and sms services.
Front Flip offers loyalty card tracking, email and push notifications and their app has a scratch off game built in...
Both companies have pretty good sales websites and offer their services with low up front costs and extremely cheap monthly rates (I think Spot On was $69/mo for email/texting/loyalty card tracking)
When he told me about 'my competition' and I did some research on these companies I felt like I was charging too much for my services and wasn't sure I could win him as a client in spite of being good friends for a couple years.
He has a really small marketing budget. The restaurant is in it's 3rd year, but it's only his 3rd month as the owner. He is relatively tech-savvy and knows a lot about various marketing options available (he used to be a regional manager at a large restaurant corporation and has been in the business for 25+ years). He's started a weebly (mobile friendly) webpage but doesn't have any content on it yet.
What would you say to win his business? What services would you offer him? Do you think it's even worth trying to get into the restaurant niche or is it too crowded?
"If you think you're the smartest person in the room, then you're probably in the wrong room."
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"If you think you're the smartest person in the room, then you're probably in the wrong room."
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