How to Make MORE Money with Offline (Really)
Every now and then, and sometimes even more often than that, someone says something extremely profound on this forum. I was reading a thread here about selling video marketing, PPC, SEO, and just about everything else to offline clients a week or so ago. The OP was having a tough time deciding which service to offer, and Claude jumped in with something brilliant. I won't quote it here, but it was something to the tune of - sell the car, not the parts.
A website by itself won't bring in too many leads. Neither will Facebook, by itself. Or PPC. SEO isn't even possible without your own online real estate. And having a mobile website, by itself, won't help much either. But if you put all of that together... and you know what you're doing... you have a lead generation machine. And the machine will sell, but all those parts can be damn confusing to prospects.
I had two meetings these last two days, both with owners who wanted a new website. Typically, I have one product and one presentation. You want a website that will product leads? You got it, I'm the guy for you. Here are some details we need to go over...
But you and I both know a website by itself won't make their phone ring.
So I offered another option. And I told each prospect the reality of the situation - a new website will likely send them a handful of easy sales every 3 months. Sales they wouldn't have gotten otherwise. But it won't send them 10-20 phone calls a month, not without more work. And then I asked them, "Do you want more than that?"
Each prospect immediately said yes. They were looking for more than a basic website - even when that's what they told me they wanted over the phone. And now, we weren't talking about just a website. We were talking about an online marketing plan. And that one service turned into five. The price tag more than doubled, and they were amazed at how much they were getting. They both closed, by the way.
But my point here is this: a website or a mobile site or SEO is just a piece of the puzzle. And we need all the pieces in order to do the best job for our clients, correct? I made close to triple my typical sale by offering a step up from a basic website. And the best part? With everything I'm doing, there's no way my client won't make a profit. Hell, two or three sales is black. Profitable clients are very happy clients.
If you could put together the perfect online marketing plan for a local service-type business, what would it entail? How much would it cost you... and how much could you charge? How many of your clients would likely be profitable?
A website by itself won't bring in too many leads. Neither will Facebook, by itself. Or PPC. SEO isn't even possible without your own online real estate. And having a mobile website, by itself, won't help much either. But if you put all of that together... and you know what you're doing... you have a lead generation machine. And the machine will sell, but all those parts can be damn confusing to prospects.
I had two meetings these last two days, both with owners who wanted a new website. Typically, I have one product and one presentation. You want a website that will product leads? You got it, I'm the guy for you. Here are some details we need to go over...
But you and I both know a website by itself won't make their phone ring.
So I offered another option. And I told each prospect the reality of the situation - a new website will likely send them a handful of easy sales every 3 months. Sales they wouldn't have gotten otherwise. But it won't send them 10-20 phone calls a month, not without more work. And then I asked them, "Do you want more than that?"
Each prospect immediately said yes. They were looking for more than a basic website - even when that's what they told me they wanted over the phone. And now, we weren't talking about just a website. We were talking about an online marketing plan. And that one service turned into five. The price tag more than doubled, and they were amazed at how much they were getting. They both closed, by the way.
But my point here is this: a website or a mobile site or SEO is just a piece of the puzzle. And we need all the pieces in order to do the best job for our clients, correct? I made close to triple my typical sale by offering a step up from a basic website. And the best part? With everything I'm doing, there's no way my client won't make a profit. Hell, two or three sales is black. Profitable clients are very happy clients.
If you could put together the perfect online marketing plan for a local service-type business, what would it entail? How much would it cost you... and how much could you charge? How many of your clients would likely be profitable?
Earns Me Over $146.72 in 12 Hours. This is Weird, But it Works!