How to Convert Leads to Sales
I know I am almost there with my goal but it seems there are still things that I lack which prevents me from reaching that goal. Any advise is a great help for me .
I own a virtual assistant business with a team of work at home moms, so I got leads now and I am really happy about it. It is actually small leads but I am still thankful about it. The problem is why can't I even convert that small leads into sales. Here is my cycle, I ran an ad campaign, got my leads, we negotiate and discuss things and I have thought that I can finally close the deal but it did not happened. At some point I even lower our rates beyond our standard rate just to hopefully close a deal. Is this an ideal thing to do, lower your rates just to get it done? Inspite of the fact that I know my team provides value to our potential client. Or just stay on the rate and wait for the right client to come in.
I want to follow-up but seems a little hesitant because if potential client really want our service, they will get in touch with us. Is this right way of thinking?
Do you have any idea what could be the reasons potential clients will not pursue? What other skills and strategies will I need to know to be successful on this area?
Thanks.
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