I have seen the enemy, and he is me!

3 replies
Hey,

One of the scariest days of my life was when I realized that I was my own worst enemy.

It wasn't a competitor that was calling all of my best leads and telling them not to hire me.

I was the one who was making only five or ten calls or emails and giving up before I'd even given myself a fair chance.

My simple little website wasn't the reason business owner's weren't hiring me. I was getting traffic to my ads and offers.

But, it was my inability to give a business owner a persuasive and compelling reason to hire me that was stopping my prospects dead in their tracks.

When I boiled it all down to the root causes, I was the weakest link.

It was my inconsistency and inability to stay focused for at least three to six months on one specific strategy that was killing me.

But, thank goodness things have changed.

See, it was around this time of year a few years ago that I decided that I would take charge of my business and become serious about it.

It was a little bit before Thanksgiving that I decided not to buy into the excuse that a business owner wouldn't hire me at the end of the year.

Is it a little slower this time of year? I'd be lying if I said no.

But, are business owners more focused this time of year because it's the holiday season and they want to cash in. Darn right they are.

So, instead of just doing my same old ads and offers, I came up with three special offers:

- Holiday Cash Surge Marketing Package
- End of the Year Sales Rush Marketing Package
- New Years Sales Explosion Marketing Package

Basically, these were the same packages I had been offering all along, but I just put a special little holiday theme to it and that was all it took.

Using these gave me a mental edge and a reason for calling and contacting business owners and it made my offers super-relevant to my target prospect.

See, the fact of the matter is that you can slow down and start packing it up the last few months of the year..

Or...

You can dig down deep and push really hard to make the last quarter a success.

Which will you choose?

Most consultants are easing up off the gas, which means they will start the first part of next year trying to get everything cranked up and going again.

Don't be like them.

Use these last two months to do something different that can make a real difference.

Be bold, fresh and aggressive.

You could change up the copy on your website, tighten up your offers, experiment with some different packages.

Maybe you could pick three or four new niches to test and new landing pages and then drive facebook, linkedin or adwords traffic to those offers.

But, whatever you do, don't let 2013 go out with a whimper.

Now, go close some deals,

Chris
#enemy #marketing consultant #offline marketing #offline plr
  • Profile picture of the author Joe Mobley
    Chris, good stuff. This should have went in the main forum, in my opinion.

    Joe Mobley


    Originally Posted by Chris Rivers View Post

    Hey,

    One of the scariest days of my life was when I realized that I was my own worst enemy.

    It wasn't a competitor that was calling all of my best leads and telling them not to hire me.

    I was the one who was making only five or ten calls or emails and giving up before I'd even given myself a fair chance.

    My simple little website wasn't the reason business owner's weren't hiring me. I was getting traffic to my ads and offers.

    But, it was my inability to give a business owner a persuasive and compelling reason to hire me that was stopping my prospects dead in their tracks.

    When I boiled it all down to the root causes, I was the weakest link.

    It was my inconsistency and inability to stay focused for at least three to six months on one specific strategy that was killing me.

    But, thank goodness things have changed.

    See, it was around this time of year a few years ago that I decided that I would take charge of my business and become serious about it.

    It was a little bit before Thanksgiving that I decided not to buy into the excuse that a business owner wouldn't hire me at the end of the year.

    Is it a little slower this time of year? I'd be lying if I said no.

    But, are business owners more focused this time of year because it's the holiday season and they want to cash in. Darn right they are.

    So, instead of just doing my same old ads and offers, I came up with three special offers:

    - Holiday Cash Surge Marketing Package
    - End of the Year Sales Rush Marketing Package
    - New Years Sales Explosion Marketing Package

    Basically, these were the same packages I had been offering all along, but I just put a special little holiday theme to it and that was all it took.

    Using these gave me a mental edge and a reason for calling and contacting business owners and it made my offers super-relevant to my target prospect.

    See, the fact of the matter is that you can slow down and start packing it up the last few months of the year..

    Or...

    You can dig down deep and push really hard to make the last quarter a success.

    Which will you choose?

    Most consultants are easing up off the gas, which means they will start the first part of next year trying to get everything cranked up and going again.

    Don't be like them.

    Use these last two months to do something different that can make a real difference.

    Be bold, fresh and aggressive.

    You could change up the copy on your website, tighten up your offers, experiment with some different packages.

    Maybe you could pick three or four new niches to test and new landing pages and then drive facebook, linkedin or adwords traffic to those offers.

    But, whatever you do, don't let 2013 go out with a whimper.

    Now, go close some deals,

    Chris
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  • Profile picture of the author maxrezn
    Awesome. Great post!
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    • Profile picture of the author Derelle1
      I can totally identify with this post. I didn't realize that I was the reason why I wasn't succeeding. I would say, this goes for a lot of marketers online. When you wake up and realize it's not the gurus or the products, then you begin to hold yourself accountable.
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