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Sell my services as a freelancer or company?

by abozeb
3 replies
I was talking to friend regards how to approach companies when selling digital marketing services (SEO&SEM), as I'm working full time as SEM&SEO manager and I'm not able to act as a company (receiving phone calls or calling prospects whenever I want).

So we came to conclusion that I should approach prospects as an "freelancing expert" working as an SEM manager at a big company.

But I would like to hear your opinion on this one

Thanks
#company #freelancer #sell #services
  • Profile picture of the author Jason Kanigan
    Train your prospects and clients about how you work. Explain your hours of availability. Either they will have an issue with that or they won't. You want to work with people who don't have an issue with it, and can talk to you when you're available.

    In your greeting say that you will return calls within 24 hours, and then do that. You don't have to jump just because someone says so. However, do note that "First In Wins", and you will be losing some opportunities by not being able to take calls right away. It's not the end of the world though.

    Do not represent yourself as a company if you don't have one. Asking them to write a check out to you is just fine. I did that for many years and no one ever had a problem with it.
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  • Profile picture of the author abozeb
    Thanks Jason, always nice to hear your thoughts.
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  • Profile picture of the author massiveray
    Do both yo!

    I have 3 sites that advertise the exact same service in different ways, on one I'm a freelance SEO consultant, in another I'm a corporate SEO agency, and another I am a wholesale SEO fulfilment agency.

    All of these services are fulfilled in the same office, by the same people, for the same money.

    Each site has a different target audience and appeals to those people directly, don't restrict yourself to 1 set of people.
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