Men vs. women: 28 shocking marketing facts - iMediaConnection.com
Great article I wanted to share. A few of the nuggets in it are....
Both men and women value internet access more than sex
This 2012 study revealed that caffeine, watching TV/movies, gaming, gadgets/tools, alcohol, sporting events, and, yes, sex were all less of a priority than internet access.
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I really like this one as it sums up how important the internet is to people. If you sell websites or other web services you need to use this to reenforce the WHY. If they are not on the internet they are losing people.
Sex sells as long as they can view it online. | Men are less worried about online privacy |
Point were being that things like privacy policies and statements that you don't share your list are much more important with women. So if you are selling to women take time to built the trust factor.
| Women are more inclined to regularly check out a brand's social page |
Selling Social Media Marketing? Might pay to use this and target local brands that target women. Great proof here.
| Women are more likely to pay attention to marketing emails |
Looks like email marketing could work great for those same businesses. Why not package them?
| The majority of Twitter users are female, at 62 percent |
Twitter is the modern day version of celeb stalking. Why wait for TMZ when the celeb can tell you everything themselves?
