What do you think about this Offline idea?
This is my first post, so let me introduce myself very shortly.
I am from Germany, so plz forgive me my not so perfect English, and I am also very new to this marketing thing.
I had to give up my recent job due to some health issues and so I ran into this subject almost by coaccident.
Then I found this forum and I am now very proud to be a part of this cool community.
So hi all.
I studied economics (not finished though), read a lot of books and stuff (e.g. Kennedy, Ziglar, Sugarman, Halbert and some more) so that I think that I have an edge in marketing over almost 90% of all business owners in the area where I live.
Believe me, when you would see their ads in the newspapers or the salespages on their homepages you would just shake your head or facepalm or whatever.
So again, although I am new to the business, I think I could help almost anyone here in my area. Maybe I am wrong but I really dont think so.
So here is my idea on where I want your criticism and or improvement ideas on:
Step 1) Find companies that make bad marketing, i.e. publish horrible newspaper ads, have bad homepages, yaddayaddayadda.
Step 2) Write them a killer-salestter. I.e. tell them that their copy is bad or (could be improved ) and then list a couple of things that they in fact did make bad. E.g. their headline was way too long or their first sentences were too long so that nobody got into the text. Or that they talk too much about themselves instead of the customer or that they dont create enough curiosity, talk about the features instead of the benefits ... you name it.
The hole purpose of this letter is to basically show them for free that my ideas are good and of course for free up to this point. Just a random gift from a stranger. So I want them to think I know my stuff and create curiosity what else I could deliver. Which I am going to offer next.
Like: "if you wish to get more ideas on how to blablabla, you can contact me..."
What do you think?
Maybe a weird question, but after all, plz dont laugh, I have no idea what to deliver then :confused:
Should I offer to rewrite their salespage?
Should I offer to send them a report or something like that filled with ideas (basically a summary of my knowledge)?
My main problem basically is that I think that I could help most business owners here but have no idea HOW.
I know that sounds crazy.
Some ideas?
Anyone?
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jimbo13 -
Thanks
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OfflineDad -
Thanks
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rajags8009 {{ DiscussionBoard.errors[8688630].message }}-
AndrewCavanagh -
Thanks
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OfflineDad -
Thanks
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