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Virgin vs. pre-sold market

by socialentry
3 replies
Which one would you rather have and why?

The first one you have first mover advantage, the latter the market is educated about the offer (and maybe there's already a competitor)

How would you approach each?
#market #presold #virgin
  • Profile picture of the author jimbo13
    Well to use another Virgin; Virgin don't do Virgin.

    I'm talking about Branson.

    That is why he is wealthy.

    What can we do better in a large, existing, mature market rather than what can we invent and try to convince people to have.

    Dan
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    • Profile picture of the author Claude Whitacre
      Originally Posted by jimbo13 View Post

      Well to use another Virgin; Virgin don't do Virgin.

      I'm talking about Branson.

      That is why he is wealthy.

      What can we do better in a large, existing, mature market rather than what can we invent and try to convince people to have.

      Dan
      Absolutely. I can't think of a business where I would want to be the Pioneer.

      I want to sell people who are used to buying what I sell. Selling against competition is far far easier that trying to sell the whole concept to someone who has never heard of what you sell.

      Selling shoes to barefoot natives? . Good luck. And as soon as they are used to buying shoes? The next guy sells them faster, and with a tenth the effort.

      Always stick to the paved roads. Trails are there for a reason.
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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  • Profile picture of the author Jeannie Crabtree
    People are more comfortable with the familiar.

    There will be first movers for something new, but they are in the minority.

    You can go with something similar to something else and sell faster, than
    go with something totally new. Been there and it was a hard sell, even
    though I thought it was quite good.
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