I quit my job!!!
One year ago I was doing a few little offline marketing gigs in addition to holding down a full-time job. Details of that here:
http://www.warriorforum.com/offline-...ld-you-do.html
Since then, I had managed to build thing sup enough to be comfortable to leave. But I didn't want to just leave. I wanted to get laid off. And that's what happened. Full story here:
A New Chapter Begins |
(Yes, the title says I quit my job. When you go to your boss and ask to be laid off, you're pretty much quitting, just being strategic about it.)
Ok, enough of that. Here is the real reason I felt prompted to write this post.
I just got off the phone with a prospect that I had e-mailed just earlier this morning. In addition to talking business, he mentioned how he liked the e-mail that I sent. How he usually gets tons of such e-mails and never even opens them, much less reads them, much less responds to them, much less set up a meeting in person to discuss further. (We're meeting tomorrow morning.)
This is the third time I've run the exact same cold e-mail campaign and the results are by far and away better than any I've ever done.
Let's take a look at it, and then why (according to a little research and even more so to Mr. Prospect) it works.
Here it is:
__________________________________________________ ______
Subject Line: Company Name negative Yelp reviews
Body:
Hello,
I noticed you guys have some recent negative reviews:
[link to Yelp page]
Dealing w/ negative reviews & getting positive reviews out there is something I’m currently helping a few companies in the area with.
When you have a few minutes, I’d love to talk to you or the appropriate person about that.
God bless,
Jarrod D.
Company Name
http://MyCompany.com
123-456-7980
* We hate spam and strive earnestly to ensure all our communications are in compliance with current law, namely the CAN-SPAM Act. We will never contact a company/individual more than twice that has not indicated an interest in continued communication. If, however, you wish to even further ensure that you receive no further emails at all, simply reply with "No Thanks”. Your request will be processed promptly and you will not be contacted again. Company Name is based at 123 Fake St, Austin TX, 78717.
__________________________________________________ ______
So why does this work?
1-The company name is in the subject line, making it catch their eye and making them more likely to open it.
2-The subject line (in accordance with can spam) is nothing misleading, but mentions exactly why I am writing them.
3-The body is short & sweet. No lengthy report to read. No video to have to watch. Just a quick & clear "Here's the problem. Here's what I got. Here's what to do." At one time I thought if I sent a free report, or a video, or something like that which would educate them and provide some value they could use even if they don't buy, then I'd get some clients that way. Results were terrible. I now realize that doing such was actually creating a hurdle for the prospect. "You mean in order to understand what you do and do business with you I have to watch this long video or read this long report? Ain't nobody got time for that!"
4-In the words of Mr. Prospect, it was less salesy and more inquisitive in nature.
5-The call to action was very clear. I'm not asking for a lot of time or a major commitment. Just a quick conversation.
6-I provide the exact link to their Yelp page, further making it clear it is not a general mass mailer they are receiving but something just for them, and also helping them to see first hand (in case they are not aware) the problem which I am here to solve.
Ok, there may be more to it than that, but that's the gist of it.
Go and do thou likewise, and of course, may the force be with you.
Get More High $$$ Clients with this Small Business Marketing PLR Magazine
Best pressure-less sales method to get local small business clients to try your services www.reputationrebelsystem.com
Dropcards Work. Make your own. https://DropCardTemplate.com/