Advice On Claude's Book Cover Needed

128 replies
Guys;
Some of you are real salespeople. so I post my question here.

I'm about half way done with a book on sales prospecting. I want to show salespeople the methods I've found to prospect for highly probable buyers.

This is mostly not corporate selling (although some ideas will work there too). It's selling to individuals..in business or consumer sales. It is concentration on prospecting to make an appointment to give a sales presentation.

I'm having trouble with a title.


I think I have a subtitle;

"Discovering Highly Profitable Prospects You Can Close In One Call" or
"How to Find High Probability Prospects You Can Close In One Call."

I keep wanting to title the book High Probability Prospecting, but there is already a book High Probability Selling, and I don't want to get a letter from the publisher.

So far, I've come up with;
Highly Profitable Prospecting
Highly Qualified Prospects

Any suggestions on the title or subtitle?
#advice #book #needed #title
  • Profile picture of the author shawnlebrun
    Hey Claude,

    Personally I like "Highly Profitable Prospecting" better than the 2nd one.

    I don't think you'd run into troubles, but I'm also not an attorney.

    Shit, there are so many book titles I've seen that are one word off, unless they had a series of these books and were going to use that name, I don't see the trouble.

    If they're not using it, and haven't trademarked it, I don't see why it would stop you from using it. But again, I ain't a lawyer...

    By the way, do you use Adwords? you could always try the "Tim Ferriss" method of using adwords to find the best title... choosing the one with the best CTR.
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  • Profile picture of the author Joe Stewart
    Originally Posted by Claude Whitacre View Post

    Guys;
    Some of you are real salespeople. so I post my question here.

    I'm about half way done with a book on sales prospecting. I want to show salespeople the methods I've found to prospect for highly probable buyers.

    This is mostly not corporate selling (although some ideas will work there too). It's selling to individuals..in business or consumer sales. It is concentration on prospecting to make an appointment to give a sales presentation.

    I'm having trouble with a title.


    I think I have a subtitle;

    "Discovering Highly Profitable Prospects You Can Close In One Call" or
    “How to Find High Probability Prospects You Can Close In One Call.”

    I keep wanting to title the book High Probability Prospecting, but there is already a book High Probability Selling, and I don't want to get a letter from the publisher.

    So far, I've come up with;
    Highly Profitable Prospecting
    Highly Qualified Prospects

    Any suggestions on the title or subtitle?

    Hi Claude,

    Here are a few thoughts off the top of my head.

    "The Definitive Guide To Finding High Probability Prospects You Can Close In One Call"

    "25 (pick a number) Proven Methods For Finding (Niche) Prospects You Can Close In One Call"

    "25 (pick a number) Proven Methods For Finding Highly Qualified Prospects You Can Close In One Call"

    "The Definitive Guide To One Call Closing"

    "25 Proven Ways To Find Highly Qualified Prospects And Close Them In One Call"

    "25 Proven Ways To Find Highly Qualified Prospects In Your Market And Close Them In One Call"

    Or you could use a sub-head and start off before the title with

    "Learn To Sell Like A Pro...

    25 Proven Ways To Find Highly Qualified Prospects And Close Them In One Call"

    HTH
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  • Profile picture of the author bob ross
    Easy Prospecting for Profit
    “How to Find Prospects You Can Close In One Day.”
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  • Profile picture of the author NewParadigm
    "Coffee is for Closers"
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  • Profile picture of the author misterme
    The Whitacre Method: Zero in and Find The Type of Prospects That Buy - And How You Can Close Them In Just One Call.
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    • Profile picture of the author Ricky Allen
      Like the subtitle and for the title you could try:

      Zero Effort Closures For Maximum Profit

      And you have One Call Closing mentioned in your sig file is this for another product as that as well could be part of the title?

      Ricky Allen
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Ricky Allen View Post

        Like the subtitle and for the title you could try:

        Zero Effort Closures For Maximum Profit

        And you have One Call Closing mentioned in your sig file is this for another product as that as well could be part of the title?

        Ricky Allen
        My book One Call Closing is done. I'm just waiting for a Proof copy from Amazon for a final read through and approval.

        The book on prospecting is a completely different book, and much more complicated to write.

        I suppose I could call the book One Call Prospecting, but it wouldn't give the right meaning of what the book is about.

        Originally Posted by bizgrower View Post

        Mindful Prospecting and Closing (probably too obscure, esoteric), but misterme beat me to "the Whitacre Method".

        Dan
        Dan, I appreciate the idea from you and Misterme to title it "The Whitacre Method". It strokes my ego....

        But it doesn't give the reader an idea of what they are getting.

        Guys; I'm getting some serious help here. I really appreciate it.
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        • Profile picture of the author Marvin Johnston
          Originally Posted by Claude Whitacre View Post

          Dan, I appreciate the idea from you and Misterme to title it "The Whitacre Method". It strokes my ego....

          But it doesn't give the reader an idea of what they are getting.

          Guys; I'm getting some serious help here. I really appreciate it.
          That idea sounds like a good start/finish if you are trying to brand yourself in the marketplace. Maybe as a super or sub title for a set of books.

          Marvin
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        • Profile picture of the author Aaron Doud
          Originally Posted by Claude Whitacre View Post

          My book One Call Closing is done. I'm just waiting for a Proof copy from Amazon for a final read through and approval.

          The book on prospecting is a completely different book, and much more complicated to write.

          I suppose I could call the book One Call Prospecting, but it wouldn't give the right meaning of what the book is about.
          I think you are on the right target with this. But you just need to tweak it a bit. That way the two books tie together.

          The One Call Closer's Guide to Prospecting
          How To Find High Probability Prospects You Can Close In One Day.

          Alternatives:
          • Prospecting for The One Call Closer
          • Prospecting: The One Call Closer Method
          • Prospecting: The One Call Closer Way
          • The One Call Closer's Guide to High Probability Prospecting
          • The One Call Closer's Ultimate Guide to Prospecting
          • The Ultimate Guide to High Probability Prospecting
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          • Profile picture of the author Claude Whitacre
            Originally Posted by Aaron Doud View Post

            I think you are on the right target with this. But you just need to tweak it a bit. That way the two books tie together.

            The One Call Closer's Guide to Prospecting
            How To Find High Probability Prospects You Can Close In One Day.

            Alternatives:
            • Prospecting for The One Call Closer
            • Prospecting: The One Call Closer Method
            • Prospecting: The One Call Closer Way
            • The One Call Closer's Guide to High Probability Prospecting
            • The One Call Closer's Ultimate Guide to Prospecting
            • The Ultimate Guide to High Probability Prospecting

            Aaron; Again, brilliant as always.

            The One Call Closer's Ultimate Guide To Sales Prospecting
            How To Find High Probability Prospects You Can Close In One Call.

            I think that's it. But I'm keeping several of the others from the other guys.

            And The One Call Closer's Ultimate Guide To.... series is coming. Thank you.

            Absolutely useful help. I thank you all.

            But I know I have to also write a book titled Prospectology, and one called Speed Prospecting.

            For example;

            Speed Prospecting
            For Salespeople Who Need A Sale Tonight!

            And Prospectology is simply too good not to use.

            Again, possibly the most value I've received in my stay on this Forum. And that's saying something.
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            • Profile picture of the author Aaron Doud
              Originally Posted by Claude Whitacre View Post

              Aaron; Again, brilliant as always.

              The One Call Closer's Ultimate Guide To Sales Prospecting
              How To Find High Probability Prospects You Can Close In One Day.

              I think that's it. But I'm keeping several of the others from the other guys.

              Absolutely useful help. I thank you all.
              Love the addition of "Sales" to that title. Wish I had thought about it. I was afraid a long main title might be too much but reading it I think it rocks.

              Can I get a special thanks?

              "Special Thanks to Aaron Doud for helping with the title. I'd love to recommend his book but he's too lazy to ever sit down and write it."

              That way if I ever do get less lazy I can use that as one of the quotes on the cover lol
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              • Profile picture of the author Claude Whitacre
                Originally Posted by Aaron Doud View Post

                Love the addition of "Sales" to that title. Wish I had thought about it. I was afraid a long main title might be too much but reading it I think it rocks.

                Can I get a special thanks?

                "Special Thanks to Aaron Doud for helping with the title. I'd love to recommend his book but he's too lazy to ever sit down and write it."

                That way if I ever do get less lazy I can use that as one of the quotes on the cover lol
                I just put the title and Special Thanks in the book.
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                • Profile picture of the author Aaron Doud
                  Originally Posted by Claude Whitacre View Post

                  I just put the title and Special Thanks in the book.
                  Awesome. I think I am out of thanks to use right now.
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            • Profile picture of the author Ron Lafuddy
              "But I know I have to also write a book titled Prospectology..."

              Prospectology: Probing the Deep Inner Sanctum of Sales Myth and Lore

              My review:

              Hold on for dear life as sales legend Claude Whitacre explores new ground; uncovering secrets never before revealed... and going places no man has gone before.
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              • Profile picture of the author Claude Whitacre
                Originally Posted by Ron Lafuddy View Post

                "But I know I have to also write a book titled Prospectology..."

                Prospectology: Probing the Deep Inner Sanctum of Sales Myth and Lore

                My review:

                Hold on for dear life as sales legend Claude Whitacre explores new ground; uncovering secrets never before revealed... and going places no man has gone before.
                I would almost make a fake book cover like that, and send it to them for a review. Very brilliant.
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  • Profile picture of the author bizgrower
    Mindful Prospecting and Closing (probably too obscure, esoteric), but misterme beat me to "the Whitacre Method".

    Dan
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  • Profile picture of the author johnben1444
    This is cool "You Can Close In One Call", if you can tweak it, make addition then you will be able to make a catchy title that stings.

    Get rid of the "discovery and how to find" cos it sucks.

    "Discovery and how to find profitable" whatever has been used several times and doesn't cut it anymore to me. It only makes your book look like those junks out there.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by johnben1444 View Post

      This is cool "You Can Close In One Call", if you can tweak it, make addition then you will be able to make a catchy title that stings.

      Get rid of the "discovery and how to find" cos it sucks.

      "Discovery and how to find profitable" whatever has been used several times and doesn't cut it anymore to me. It only makes your book look like those junks out there.
      Thank you. The Closing book is done and set. Do you have any idea for a book on prospecting?
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      • Profile picture of the author johnben1444
        Originally Posted by Claude Whitacre View Post

        Thank you. The Closing book is done and set. Do you have any idea for a book on prospecting?
        I wish i had but ain't a copywriter.

        Maybe, you can talk to a professional copywriter to give you something spicy.

        It won't cost much since it's just title.
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    • Profile picture of the author Joe Stewart
      Originally Posted by johnben1444 View Post

      "Discovery and how to find profitable" whatever has been used several times and doesn't cut it anymore to me. It only makes your book look like those junks out there.
      I have to respectfully disagree. People continue to use those terms because they work. The term "how to find" is like a targeted Google search.
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      • Profile picture of the author midasman09
        Banned
        A word that came to me is,

        "PROSPECTOLOGY.....
        The Art of Profitable Prospecting"

        "Prospectology" domain is available right now, if you hurry!

        Reminds me of my very first business which had to do with selling and installing Burglar Alarms and Security Systems. So, when it came time to form a Corp.....I called it;

        "SECURITRONICS CORP....Security Thru Electronics!"

        Don Alm....long time Entroopeneer
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        • Profile picture of the author DABK
          Perry Marshall's done quite well with Ultimate Guides to

          so you could go with

          Ultimate Guide To Finding Awesome Clients
          The Methods For Finding The Right Prospects and Converting Them Into Great Clients That Calude's Honed Over the Past 137 years
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        • Profile picture of the author Claude Whitacre
          Originally Posted by midasman09 View Post

          A word that came to me is,

          "PROSPECTOLOGY.....
          The Art of Profitable Prospecting"

          "Prospectology" domain is available right now, if you hurry!

          Reminds me of my very first business which had to do with selling and installing Burglar Alarms and Security Systems. So, when it came time to form a Corp.....I called it;

          "SECURITRONICS CORP....Security Thru Electronics!"

          Don Alm....long time Entroopeneer

          Don; I'm not sure I'll go with that, but it sure hit me on the side of the head when I read it. I may have to at least incorporate it. Thanks.

          thanks to all of you. Some seriously good stuff here.
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        • Profile picture of the author MissTerraK
          Originally Posted by midasman09 View Post

          A word that came to me is,

          "PROSPECTOLOGY.....
          The Art of Profitable Prospecting"

          "Prospectology" domain is available right now, if you hurry!

          Reminds me of my very first business which had to do with selling and installing Burglar Alarms and Security Systems. So, when it came time to form a Corp.....I called it;

          "SECURITRONICS CORP....Security Thru Electronics!"

          Don Alm....long time Entroopeneer
          Sorry to be a downer, but I have a different view on this one. Perhaps it's because I worked in the medical profession for years, but when I first read the word Prospectology, the first thing that came to mind was Proctology. Yikes!

          Proctology: a branch of medicine dealing with the structure and diseases of the anus, rectum, and sigmoid colon

          I can't say that others in the medical field would have that same word association but if it were me, I just wouldn't chance it, personally.

          Again, I'm sorry if I'm being anal, but it evoked strong negative emotions for me.


          Terra
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          • Profile picture of the author Claude Whitacre
            Originally Posted by MissTerraK View Post

            Sorry to be a downer, but I have a different view on this one. Perhaps it's because I worked in the medical profession for years, but when I first read the word Prospectology, the first thing that came to mind was Proctology. Yikes!

            Proctology: a branch of medicine dealing with the structure and diseases of the anus, rectum, and sigmoid colon

            I can't say that others in the medical field would have that same word association but if it were me, I just wouldn't chance it, personally.

            Again, I'm sorry if I'm being anal, but it evoked strong negative emotions for me.


            Terra
            Terra; HA! I never would have made the connection.

            You're my Hero.
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            • Profile picture of the author MissTerraK
              Originally Posted by Claude Whitacre View Post

              Terra; HA! I never would have made the connection.

              You're my Hero.
              Haha!

              I honestly didn't intend to make a pun there.

              But good catch!

              Terra
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          • Profile picture of the author NewParadigm
            might be a good subtitle, "make prospectology much more fun and easy than proctology."


            How bout "Prospecting for Dummies" piggyback on all the other yellow dummies books, prob with a license fee.


            Originally Posted by MissTerraK View Post

            Sorry to be a downer, but I have a different view on this one. Perhaps it's because I worked in the medical profession for years, but when I first read the word Prospectology, the first thing that came to mind was Proctology. Yikes!

            Proctology: a branch of medicine dealing with the structure and diseases of the anus, rectum, and sigmoid colon

            I can't say that others in the medical field would have that same word association but if it were me, I just wouldn't chance it, personally.

            Again, I'm sorry if I'm being anal, but it evoked strong negative emotions for me.


            Terra
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            • Profile picture of the author MissTerraK
              Originally Posted by NewParadigm View Post

              might be a good subtitle, "make prospectology much more fun and easy than proctology."
              Or, "you don't have to be a Proctologist to diagnose Highly Profitable Prospects".

              Terra
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  • Profile picture of the author KenJ
    Prospecting For Gold
    80/20 Prospecting
    Targeted Prospecting
    Highly Targeted Prospecting
    The Best Prospect
    Converting Prospects
    From Clunk to Click (Sorry about that one)
    Aim your mud carefully (And that one)
    Finding The Best Prospects
    Searching For Prospects
    Prospecting On Higher Ground

    KenJ
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  • Profile picture of the author bizgrower
    "Proficient Prospecting" (And some thesaurus and legal diligence work.)

    Interesting note: I Googled 'definitive guide to Google adwords' because that put some guy named Perry on the map and the link (looks like affiliate link) to this amazon book was actually at number one in organic listings (Perry's at number Two):

    "The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns Paperback "
    by Bart Weller (Author) , Lori Calcott
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  • Profile picture of the author misterme
    Originally Posted by Claude Whitacre View Post

    Dan, I appreciate the idea from you and Misterme to title it "The Whitacre Method". It strokes my ego....

    But it doesn't give the reader an idea of what they are getting.
    The subtitle explains what they get. Meanwhile "Whitacre Method" makes it sound official and nowhere else to be found.

    But I REALLY like johnben1444's "You Can Close In One Call" and DABK's suggestion to name it "Ultimate Guide."

    Originally Posted by Claude Whitacre View Post

    My book One Call Closing is done...

    I suppose I could call the book One Call Prospecting, but it wouldn't give the right meaning of what the book is about.
    Subtitle it.

    But you may be on to something catchy if you have a series all titled starting with "One Call [whatever]."
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      The subtitle explains what they get. Meanwhile "Whitacre Method" makes it sound official and nowhere else to be found.

      But I REALLY like johnben1444's "You Can Close In One Call" and DABK's suggestion to name it "Ultimate Guide."



      Subtitle it.

      But you may be on to something catchy if you have a series all titled starting with "One Call [whatever]."
      Again; I agree. I think the title is forming. I like the "One Call" branding idea.

      The Whitacre Method. I just have to use it. But this may not be the book for it.

      I'm planning a series. I may have someone write it about my selling approach. Like The Feldman Method was written by someone besides Ben Feldman.
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  • Profile picture of the author kenmichaels
    Probability Prospecting

    I don't like the word prospecting. Never have.
    I am also not overly fond of the word probability.

    I heard somewhere things should be done in threes ...

    so 3 p's

    something like

    The 3 p's of selling ...
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  • Profile picture of the author V12
    The Zen of Highly Successful Prospecting
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  • Profile picture of the author ThePromotionalGuy
    "Brain Dead Prospecting For The Profit Hunting Salesman"

    "Prospecting Secrets For Easy Profits"


    "Like Shooting Prospects In A Barrel"
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    • Profile picture of the author Joe Stewart
      Originally Posted by ThePromotionalGuy View Post


      "Like Shooting Prospects In A Barrel"

      I'm not sure I'd want to title anything with the word "shooting" in it these days, regardless of my intent. Know what I mean? It's pretty sad, really. Crazy world we live in.
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  • Profile picture of the author TheBigBee
    IMHO anything that you can trademark such as "Prospectology" is great. I'm a "feel" guy and that title just feels great. Prospectology is not a word sales guys hear often.

    Often times the ephemerality in Don Alms posts amuse me, but he hit the nail on all sorts of heads here.
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  • Profile picture of the author eXacta
    I'm gonna throw my hat in the ring with:

    "Qualifying for Quality - The Secret to Uncovering High Probability Prospects that YOU Can Close in One Call"

    Best of luck with your latest release Claude
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  • Profile picture of the author Arzak
    Highly Qualified & Profitable Prospects



    Finding High-Probability Prospects You Can Close In One Call

    Finding Highly Profitable & Probable (or Easy) Prospects You Can Close In One Call

    Finding Easy, Profitable Prospects You Can Close In One Call

    Finding Easy Prospects You Can Close In One Call

    Secrets to Finding Easy Prospects You Can Close In One Call
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  • Profile picture of the author Matt Lee
    My vote is for "Highly Profitable Prospecting"
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by Claude Whitacre View Post

      I think I have a subtitle;

      "Discovering Highly Profitable Prospects You Can Close In One Call" or
      “How to Find High Probability Prospects You Can Close In One Call.”
      I'm not going to try to think of a title just now, but I will tell you which of those two subtitles I like best -- and it's the first one.

      The idea of "discovering" is alluring. It sounds fun and easy.

      But "How to Find" sounds like work.

      People buy easy.


      PS - Just don't use Riffling for a title. I hear Dan has trademarked it. (Inside joke, folks.)
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  • Here are some phrases that might trigger a new angle:

    Winning Prospecting
    Expert Prospecting
    Targeted Prospecting
    Effective Prospecting
    Genius Prospecting

    Breakthrough Prospecting
    Legendary Prospecting
    Electrifying Prospecting
    Cold, Hard Prospecting
    Straight Talk About Prospecting

    The Last Prospecting Guide You'll Ever Need
    The Shocking Truth about Sales Prospecting
    Why You Suck At Prospecting
    Are You Making These Prospecting Mistakes
    The 5 Prospecting Habits of Sales Superstars

    No More Unqualified Prospects
    Don't Make These Prospecting Mistakes
    Prospecting Shortcuts
    Dead Solid Simple Prospecting
    Future Prospecting

    Champion Prospecting
    Turn Your Prospecting Into A Money Machine
    The Prospecting Money Machine
    Confident Prospecting
    Prospecting With Confidence

    Sinful Prospecting
    The Secret To Effective Prospecting
    What Today's Sales Stars Know About Prospecting That You Don't
    Find 'Em and Sell 'Em
    Dependable Prospecting

    Prospecting Cash
    Money Prospecting
    Instant Prospecting Success
    Prospecting For Sales Gold
    Panning for Prospects

    Panning for Prospecting Gold
    Prospecting Gold
    The New Game of Prospecting
    Social Prospecting Success
    Stop Messing Around! Talk To People That Want To Buy!

    I'll Take It! How To Prospect For Clients that Want Your Product Today
    The New System For Prospecting Success
    The Gold Standard in Prospecting Methods
    Welcome to the New Age of Prospecting
    Prospecting Warrior

    Prospecting Fighter
    Prospecting Victory
    Prospecting Sensation
    Prospecting Star
    Bulls-Eye Prospecting

    Prospecting Bulls-Eye
    Focus On Prospecting
    Mighty Prospecting
    No More Sales Duds
    No More Lousy Prospects

    The Easiest Sale You'll Ever Make
    Finally! Sales Made Easy!
    How To Make Prospecting Easy, Profitable and Fun
    Forget Everything You Know About Prospecting

    The Real Truth About Prospecting
    Prospecting Dreams
    Prospecting Success
    Incredible Prospecting
    Better Prospecting

    Make More Sales With Less Hassle
    Make More Sales With Better Prospects
    Prospecting Solutions
    Elite Prospecting
    Prospecting Top Gun

    Top Gun Prospecting
    How To Find Prospects That Want Your Product Today
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    • Profile picture of the author Claude Whitacre
      Originally Posted by KingOfContentMarketing View Post

      Here are some phrases that might trigger a new angle:

      Winning Prospecting
      Expert Prospecting
      Targeted Prospecting
      Effective Prospecting
      Genius Prospecting
      Thank you so much. Some of these are good enough, I now think I should write multiple books on the subject, just to take advantage of some of the names.

      Folks; In fact, I may end up dividing the work into a few volumes. One on referrals, one on cold calling, one on prospecting businesses with multiple decision makers (The only one I have limited experience with), One on working past customers, your companies customer list (Highly, highly profitable).One on prospecting if you need a sale today, one on direct mail to prospect...

      Surveys to prospect
      Prospecting with reports and books
      Using gifts -Buying your prospects
      Door walking with scripts
      Local internet marketing as prospecting tool
      Prospecting by doing seminars

      Jeesh. The more I write, the more it doesn't sound like a book, and more like a three day seminar.

      But I promised myself that I'd have a book out every three months.
      With the new Scrivener software, I think I can pop one out every month or two.

      A few of the titles given here I love. I sure am trying to talk myself into Prospectology. But some of the titles are very attractive from a copywriting standpoint...and where I'll probably end up.

      You guys are a big help. I really consider this a big favor.

      Added after Ewen posted. Wow. Personally it doesn't resonate with me. But it sure has good reasoning behind it. I get the cadence and sounds of the letters. I may have to write another book. The title is specific enough for that.

      I knew you guys wouldn't let me down.
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      • Profile picture of the author ewenmack
        Eban Pagan has a training program for women
        called...

        Catch Him, Keep Him

        See the c and k at work, like in Coca Cola?

        There is a whole new category of dating now,
        called Speed Dating.

        The dating world caught onto the theme of speed
        so it takes out the slow messy older ways.

        Another and another reason why my title and sub-title are the bees knees!

        Best,
        Ewen
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    • Profile picture of the author shawnlebrun
      Originally Posted by KingOfContentMarketing View Post

      Here are some phrases that might trigger a new angle:

      Winning Prospecting
      Expert Prospecting
      Targeted Prospecting
      Effective Prospecting
      Genius Prospecting

      Breakthrough Prospecting
      Legendary Prospecting
      Electrifying Prospecting
      Cold, Hard Prospecting
      Straight Talk About Prospecting

      The Last Prospecting Guide You'll Ever Need
      The Shocking Truth about Sales Prospecting
      Why You Suck At Prospecting
      Are You Making These Prospecting Mistakes
      The 5 Prospecting Habits of Sales Superstars

      No More Unqualified Prospects
      Don't Make These Prospecting Mistakes
      Prospecting Shortcuts
      Dead Solid Simple Prospecting
      Future Prospecting

      Champion Prospecting
      Turn Your Prospecting Into A Money Machine
      The Prospecting Money Machine
      Confident Prospecting
      Prospecting With Confidence

      Sinful Prospecting
      The Secret To Effective Prospecting
      What Today's Sales Stars Know About Prospecting That You Don't
      Find 'Em and Sell 'Em
      Dependable Prospecting

      Prospecting Cash
      Money Prospecting
      Instant Prospecting Success
      Prospecting For Sales Gold
      Panning for Prospects

      Panning for Prospecting Gold
      Prospecting Gold
      The New Game of Prospecting
      Social Prospecting Success
      Stop Messing Around! Talk To People That Want To Buy!

      I'll Take It! How To Prospect For Clients that Want Your Product Today
      The New System For Prospecting Success
      The Gold Standard in Prospecting Methods
      Welcome to the New Age of Prospecting
      Prospecting Warrior

      Prospecting Fighter
      Prospecting Victory
      Prospecting Sensation
      Prospecting Star
      Bulls-Eye Prospecting

      Prospecting Bulls-Eye
      Focus On Prospecting
      Mighty Prospecting
      No More Sales Duds
      No More Lousy Prospects

      The Easiest Sale You'll Ever Make
      Finally! Sales Made Easy!
      How To Make Prospecting Easy, Profitable and Fun
      Forget Everything You Know About Prospecting

      The Real Truth About Prospecting
      Prospecting Dreams
      Prospecting Success
      Incredible Prospecting
      Better Prospecting

      Make More Sales With Less Hassle
      Make More Sales With Better Prospects
      Prospecting Solutions
      Elite Prospecting
      Prospecting Top Gun

      Top Gun Prospecting
      How To Find Prospects That Want Your Product Today

      Joe, is that all you could come up with?

      Slacker

      Claude, how about...

      "The Most Amazing, Quick and Easy Incredibly Useful Book On Closing You'll Ever, Ever Need... Absolutely Positively Guaranteed!"

      Tagline: How to Close Some Sh*t!

      I just checked, the domain isn't taken.
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      • Profile picture of the author misterme
        Originally Posted by MissTerraK View Post

        when I first read the word Prospectology, the first thing that came to mind was Proctology. Yikes!
        Me too. OK then, how about:

        PROSPECTOLOGY:
        How to Pull Paying Customers Out Of Your Ass.
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      • Profile picture of the author Horny Devil
        Banned
        Keep it simple, concise, and to the point . . .

        Closing High-End Prospects

        Claude, where do you want my Paypal address sent to?

        P.S. . the subtitle will be extra.
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  • Hey Claude, If you resonate with those particular words and a similar title has already been taken, you could consider keeping the words: High Probability Prospecting (and add something of value the prospect/ something they will achieve etc) like: High Probability Prospecting In Your Marketplace or High Probability Prospecting That Closes or High Probability Prospecting For Newbies/Amateurs/Professionals/ For The Hungry Marketer etc.
    Hope this helps!
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    • Profile picture of the author ewenmack
      Speed Prospecting
      Catch the good, ditch the duds

      Why this...

      1 Speed is a universal desire

      2 Prospecting is the subject matter you are writing about and
      the subject is well known by your market

      3 The sub-headline starts with a c because it and k are sticky letters,
      like Coca Cola.

      4 Good is used because they only want the good prospects

      5 Builds on the 4th, it tells them they don't get the bad.

      6 Easy for the brain filter to take in by using contrast
      and short words.

      7 It's something that can be easily passed on to others.

      Tomorrow we can discuss what % of the sales you're going to
      give me...OK?

      Best,
      Ewen
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      • Profile picture of the author Claude Whitacre
        Originally Posted by ewenmack View Post

        Speed Prospecting
        Catch the good, ditch the duds

        Best,
        Ewen
        Why not;
        Speed Prospecting
        Pitch The Best, Ditch The Rest.

        Eh?...Eh?......?
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        • Profile picture of the author ewenmack
          Originally Posted by Claude Whitacre View Post

          Why not;
          Speed Prospecting
          Pitch The Best, Ditch The Rest.

          Eh?...Eh?......?
          Pitch is more like work, whereas catch is more like
          it has taken place.

          Subtle difference.

          Like...

          Puts music Into Your Life compared to Put Music Into Your Life

          The first one had close to 300% lift in response.

          Rest could be a suitable replacement for duds though...
          I'll give you that

          Best,
          Ewen
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by ewenmack View Post

        Speed Prospecting
        Catch the good, ditch the duds
        I like that title. Don't care for the subtitle.

        Edited to add: Sorry Ewen, I should have at least given you a reason the subtitle doesn't appeal to me and give you a chance to rebut. It's mostly the "ditch the duds" part I don't like. Ditching the duds reminds me of a high school game kids play. They make an unpopular kid think he's going to be invited to something cool, and he feels "in" for maybe the first time, only to find he's been ditched. He might wait and wait for them to show up, or they'd actually meet and trick the sap into doing something he shouldn't and they disappear, leaving him holding the bag.

        Anyway, "ditching" someone, at least to me, isn't a good connotation, but maybe it would be for a different personality type.
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  • Profile picture of the author bizgrower
    The hybrid:
    Speed Prospecting
    Catch The Best, Ditch The Rest.
    (Or, Claude, since you compared it to fishing
    in another thread "Catch the best, Release the rest")
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    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • High-Speed Prospecting -- Quickly and Easily Find The Best Prospects For Your Product or Service

    or same but with "Most Lucrative Prospects" or "Top Prospects"

    or

    High-Speed Prospecting -- How to Effortlessly Contact and Close Your Best Prospects In One Call

    or your original

    Highly Profitable Prospecting -- Effortlessly Contact, Cultivate and Close Your Best Prospects In a Single Sales Call

    or get some alliteration like

    Pro Prospecting - Effortlessly Contact, Cultivate and Close Your Best Prospects In a Single Sales Call

    or

    Professional Prospecting - Effortlessly Contact, Cultivate and Close Your Best Prospects In a Single Sales Call
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  • Profile picture of the author Joe Stewart
    Hey Claude,

    One more thought that you (and others) might find useful. Try entering your primary keywords one at a time into Google and look at the headlines that appear at the top of the sponsored ads. These are not only the highest ranking ads, they're also the ads that have received the most clicks.

    Just to clarify, for anyone that hasn't used Google Adwords before, unlike most pay per click networks, Adwords uses popularity (number of clicks) to determine the rank of an ad. By doing this it prevents someone from simply going in and buying the top spot for a profitable keyword.

    What it means is that an ad where the individual or company is only paying .50 can easily outrank an ad that's paying a much higher amount. Most of the time this has been achieved by multiple split testing of their headline until their click through ratio was very high and their "control" ad is performing extremely well.

    Doing this not only increases their clicks, it also keeps their ad costs down and profits up!

    I used to use this method back when I was writing a ton of articles. Someone else pointed it out to me and it made sense because the headlines on those ads are PROVEN to get a high click through rate.

    It's a great way of leveraging someone elses work. If you want to see all of the ads a particular site is running you can usually just refresh your page once or twice and if they're split testing, like they should be, you'll be able to check both ads. You can even write them down and come back in a week or so to see which ad they've changed. That way you'll know for sure which one is their "control" and is receiving the most clicks.

    It works great and leaves little room for doubt about an ads effectiveness.

    Something else just popped into my head too. You may know about these but I'll share anyway. Check the front pages of magazines as you checkout at the grocery store for eye catching headlines. Mags like "Star" and "The National Enquirer" have high paid copywriters on their payroll and their headlines work! Store owners know it too because they place those at the checkout above all others.

    Anyway, thought I'd throw that in for future reference. Hope it helps.

    Joe
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  • Profile picture of the author mjbmedia
    tag line could be 'the only things you'll never close is this book'
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    Mike

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    • Profile picture of the author Claude Whitacre
      Originally Posted by mjbmedia View Post

      tag line could be 'the only things you'll never close is this book'
      I'm stealing it. Thanks so much.

      And to all you guys. My "Thanks button" is to capacity now, but believe me..I'll get to you.

      Some very intelligent ideas. I'm glad I asked.
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  • Profile picture of the author gjabiz
    Originally Posted by Claude Whitacre View Post


    It is concentration on prospecting to make an appointment to give a sales presentation.

    Any suggestions on the title or subtitle?
    The sale is to get more TIME to do a sales presentation? Is this correct or did I miss the mark?

    Is it cold calling? Well, how about the old HOW TO...

    Turn Your Prospects into Customers with only One Call.
    Use the Tested and Proven Whitacre Method of Profitable Prospecting

    A little late to the game, but the thread is a gold mine of ideas. Good luck, I'm sure it will be another great book from the real deal.

    gjabiz
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    • Profile picture of the author Claude Whitacre
      Originally Posted by gjabiz View Post

      The sale is to get more TIME to do a sales presentation? Is this correct or did I miss the mark?

      Do you mean "The idea is to get more time to do a sales presentation"?

      Is it cold calling? Well, how about the old HOW TO...

      Turn Your Prospects into Customers with only One Call.
      Use the Tested and Proven Whitacre Method of Profitable Prospecting

      A little late to the game, but the thread is a gold mine of ideas. Good luck, I'm sure it will be another great book from the real deal.

      gjabiz
      I'm not sure where the confusion is.
      The book is on how to find the best prospects to make an appointment with, and then how to make the appointment (usually over the phone).

      Cold calling will be one of the methods, but not the most profitable.
      Meaning cold calling huge lists to sort out the qualified prospects. I've done it, but there are easier ways to find "already qualified leads". I'll be concentrating on them.

      And Qualified doesn't always mean "Predisposed to buy from you", which is the purpose of the book.
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      • Profile picture of the author jimbo13
        Title: Prospecting Made Easy
        Tagline: How to sort the wheat from the chaff in x simple steps for a bigger bank account

        Dan

        PS: Could get rid of the 'for a bigger bank account'
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    • Profile picture of the author Enfusia
      This may go against the grain but I've always liked that song.

      "Finding The Gems"
      The Art Of Uncovering Highly Profitable Prospects You Can Close In Just One Call

      I checked the ISBN and theirs nothing that was even close, but they don't catalog Kindle or eBooks etc..

      I Googled it and it looks clean too.

      But I'm no attorney.

      Patrick
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  • Profile picture of the author TeamBringIt
    Originally Posted by Claude Whitacre View Post

    Guys;
    Some of you are real salespeople. so I post my question here.

    I'm about half way done with a book on sales prospecting. I want to show salespeople the methods I've found to prospect for highly probable buyers.

    This is mostly not corporate selling (although some ideas will work there too). It's selling to individuals..in business or consumer sales. It is concentration on prospecting to make an appointment to give a sales presentation.

    I'm having trouble with a title.



    I think I have a subtitle;

    "Discovering Highly Profitable Prospects You Can Close In One Call" or
    "How to Find High Probability Prospects You Can Close In One Call."

    I keep wanting to title the book High Probability Prospecting, but there is already a book High Probability Selling, and I don't want to get a letter from the publisher.

    So far, I've come up with;
    Highly Profitable Prospecting
    Highly Qualified Prospects

    Any suggestions on the title or subtitle?
    The Ultimate Prospecting Guide
    " Learn How To Land Them And Close Them In 1 Call"

    The Art Of Prospecting
    "Gain Qualified Prospects And Close The Sale In 1 Call"

    Good luck, with your book fella
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    • Profile picture of the author Claude Whitacre
      Guy; Could you do me one more huge favor?

      I have the title of my new book One Call Closing done. We are submitting the cover Monday.

      My subtitle is ;

      "The Insider's Ultimate Guide To Closing That Sale Today, And Increasing Your Sales By 200-500%"

      The title is set. But the subtitle could use some work maybe.

      I keep wanting to say "The One Call Closer's Ultimate Guide To Closing That Sale In One Call". But it sounds redundant.

      Any ideas? I know it's asking a lot.
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      • Profile picture of the author ewenmack
        Originally Posted by Claude Whitacre View Post


        The title is set. But the subtitle could use some work maybe.

        I keep wanting to say "The One Call Closer's Ultimate Guide To Closing That Sale In One Call". But it sounds redundant.

        Any ideas? I know it's asking a lot.
        Who is this book for Claude?

        Best,
        Ewen
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Claude Whitacre View Post

        Guy; Could you do me one more huge favor?

        I have the title of my new book One Call Closing done. We are submitting the cover Monday.

        My subtitle is ;

        "The Insider's Ultimate Guide To Closing That Sale Today, And Increasing Your Sales By 200-500%"

        The title is set. But the subtitle could use some work maybe.

        I keep wanting to say "The One Call Closer's Ultimate Guide To Closing That Sale In One Call". But it sounds redundant.

        Any ideas? I know it's asking a lot.
        Why not just eliminate one instance of the redundancy?

        The Ultimate Guide to Closing a Sale in One Call
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        • Profile picture of the author Joe Stewart
          Originally Posted by Dennis Gaskill View Post

          Why not just eliminate one instance of the redundancy?

          The Ultimate Guide to Closing a Sale in One Call
          That's exactly what I was going to say. lol
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Dennis Gaskill View Post

          Why not just eliminate one instance of the redundancy?

          The Ultimate Guide to Closing a Sale in One Call
          Do you mean...?

          One Call Closing
          The Ultimate Guide to Closing a Sale in One Call

          Or just;

          The Ultimate Guide to Closing a Sale in One Call
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          • Profile picture of the author Dennis Gaskill
            Originally Posted by Claude Whitacre View Post

            Do you mean...?

            One Call Closing
            The Ultimate Guide to Closing a Sale in One Call

            Or just;

            The Ultimate Guide to Closing a Sale in One Call
            I was only referring to the subtitle. Man of few words, you know...


            One Call Closing
            The Ultimate Guide to Closing a Sale in One Call


            That's got the title you want, the subtitle expounds on and enhances the title, and I presume from your original, perfectly targets your market. But what do I know? After all, I stole every word of both from your previous posts.
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            • Profile picture of the author ewenmack
              Claude, whatever the book title you use, here's
              a guide for the sub title.

              "These strategies inside must (name most desired outcome)
              fast or you'll pay nothing."

              Have your photo and signature to add conviction.

              This is a very clear and easy to understand
              offer being made.

              "In exchange for your money, you get X
              or you pay nothing."

              An example with a physical product...

              "Corns Gone In 5 Days Or You Pay Nothing"

              That tiny ad has been running for about 50 years.

              I know this has never been done with books,
              but it certainly been done with selling other things.

              Breakthroughs come from using proven strategies in one area and
              transferring them into another where they aren't used.

              Time to break out of the ordinary Claudius!

              Best,
              Ewen
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            • Profile picture of the author Joe Stewart
              Originally Posted by Dennis Gaskill View Post

              I was only referring to the subtitle. Man of few words, you know...


              One Call Closing
              The Ultimate Guide to Closing a Sale in One Call


              That's got the title you want, the subtitle expounds on and enhances the title, and I presume from your original, perfectly targets your market. But what do I know? After all, I stole every word of both from your previous posts.

              This^^^^

              I "think" that this would be the most effective title, but that's just me. Personally, I'd set up a PPC campaign and test 2 ads against each other. You'd have a much better idea of what gets the most clicks (and what doesn't) by spending a couple hundred bucks.

              Testing will leave no doubt and would be well worth the investment. Let the market tell you.

              HTH
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              • Profile picture of the author Claude Whitacre
                Originally Posted by Joe Stewart View Post

                This^^^^

                I "think" that this would be the most effective title, but that's just me. Personally, I'd set up a PPC campaign and test 2 ads against each other. You'd have a much better idea of what gets the most clicks (and what doesn't) by spending a couple hundred bucks.

                Testing will leave no doubt and would be well worth the investment. Let the market tell you.

                HTH
                Joe; Of course, testing on PPC campaign is the smartest way. And for most Titles, that's what I've done (my last two book titles.)

                But this one (and the next one on prospecting), I was more interested in a clear picture of what the book was about.
                As I go, I'll use PPC to test subjects and sub-headlines.

                Thanks everyone, but I decided on;

                One Call Closing
                The Ultimate Guide to Closing a Sale in One Call

                I showed a list of titles to a group of salespeople friends. It was the clear winner, as I thought it might be. Aaron's more lengthy title was a pretty close second. But The shorter title is more in line with the theme I'm looking for, with the rest of the forthcoming titles.

                But I did use nearly all of Aaron's ideas in the book description. And my website will incorporate many of the ideas given here. And Ewen's last post is also going to be incorporated on the website.

                Thanks so much everyone.

                If any of you can think of a way to return the favor, just let me know.
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                • Profile picture of the author misterme
                  Originally Posted by Claude Whitacre View Post

                  J

                  One Call Closing
                  The Ultimate Guide to Closing a Sale in One Call

                  I showed a list of titles to a group of salespeople friends. It was the clear winner, as I thought it might be.
                  It was the clear winner because when they got to that title, instead of responding about the title, they asked if they could buy the book?
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                  • Profile picture of the author Claude Whitacre
                    Originally Posted by misterme View Post

                    It was the clear winner because when they got to that title, instead of responding about the title, they asked if they could buy the book?
                    You Master Marketer, you!

                    No. But that would have made a better story.
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                    • Profile picture of the author Claude Whitacre
                      I have two book covers. What do you think of this one for the One Call Closing Book?





                      Any feedback would be greatly appreciated. I'm not looking for praise, but real critique.

                      For Misterme.... My Prospecting book cover.....:rolleyes:



                      This second cover is a joke. Really.
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                      • Originally Posted by Claude Whitacre View Post

                        I have two book covers. What do you think of this one for the One Call Closing Book?

                        Any feedback would be greatly appreciated. I'm not looking for praise, but real critique.

                        Like it. Very clean. I'm not the biggest fan of the generic dudes for a cover. Maybe an infographic or something else. Their handshake doesn't look too convincing, sort of tentative. I would go with a high quality stock photo,or your own photo.
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                        • Profile picture of the author Claude Whitacre
                          Originally Posted by KingOfContentMarketing View Post

                          Like it. Very clean. I'm not the biggest fan of the generic dudes for a cover. Maybe an infographic or something else. Their handshake doesn't look too convincing, sort of tentative. I would go with a high quality stock photo,or your own photo.
                          Point taken. I used a simple photo of 2 male hands shaking. I may go back to that, and show a comparison. But my IT guy is getting approval of the content now. I may post the other cover. Thanks.

                          Anyone else?
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                      • Profile picture of the author misterme
                        Originally Posted by Claude Whitacre View Post

                        My Prospecting book cover.....:rolleyes:



                        This second cover is a joke. Really.
                        It must be a joke because the guy on the right is facing the wrong way.
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      • Profile picture of the author TeamBringIt
        Originally Posted by Claude Whitacre View Post

        Guy; Could you do me one more huge favor?

        I have the title of my new book One Call Closing done. We are submitting the cover Monday.

        My subtitle is ;

        "The Insider's Ultimate Guide To Closing That Sale Today, And Increasing Your Sales By 200-500%"

        The title is set. But the subtitle could use some work maybe.

        I keep wanting to say "The One Call Closer's Ultimate Guide To Closing That Sale In One Call". But it sounds redundant.

        Any ideas? I know it's asking a lot.
        Increase your sales by 200%-500%, With Secret Techniques Revealed Inside!

        Might be too long
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      • Profile picture of the author Aaron Doud
        Originally Posted by Claude Whitacre View Post

        My subtitle is ;

        "The Insider's Ultimate Guide To Closing That Sale Today, And Increasing Your Sales By 200-500%"

        The title is set. But the subtitle could use some work maybe.

        I keep wanting to say "The One Call Closer's Ultimate Guide To Closing That Sale In One Call". But it sounds redundant.

        Any ideas? I know it's asking a lot.
        End the Vicious Cycle of Endless Followup Today! (pre title)
        One Call Closing
        How to Work Less & Earn More by Closing That Sale Today! (post title)

        You can use the "Increase You Sales 200-500% Today!" as a call out on the cover. Same with "The Insider's Guide: Secrets Your Sales Manager Will Never Tell You And Likely Doesn't Know." and the "Ultimate Solution To Ending The Unending Follow Up Cycle Once And For All!"
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Aaron Doud View Post

          End the Vicious Cycle of Endless Followup Today! (pre title)
          One Call Closing
          How to Work Less & Earn More by Closing That Sale Today! (post title)

          You can use the "Increase You Sales 200-500% Today!" as a call out on the cover. Same with "The Insider's Guide: Secrets Your Sales Manager Will Never Tell You And Likely Doesn't Know." and the "Ultimate Solution To Ending The Unending Follow Up Cycle Once And For All!"
          Aaron; I don't know if I can shove all of that on the front cover. But on the back? In the Amazon description? Gold stuff you've given me.
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      • Profile picture of the author DABK
        The One Call Closer's Ultimate Guide to Turning a Lead into A Client On The Spot

        The One Call Closer's Ultimate Guide to Turning a Lead into A Client Without Any Follow-Up

        The One Call Closer's Ultimate Guide to Turning a Prospect into A Client On The Spot

        The Smart Closer's Ultimate Guide to Turning a Lead Into a Client With One Call




        [QUOTE=Claude Whitacre;8729445

        I keep wanting to say "The One Call Closer's Ultimate Guide To Closing That Sale In One Call". But it sounds redundant.

        Any ideas? I know it's asking a lot.[/QUOTE]
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  • Profile picture of the author bizgrower
    "The Ultimate Guide For The One Call Closer"

    I know your trying to do a 'One Call Closer' series and I can't think of another way
    that isn't awkward for this first book.

    Biz
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  • Profile picture of the author Aaron Doud
    Yeah I was wondering if it was too much but some on the back cover works. Amazon should show back covers for Kindle books never realized till right now how much space they lose us.

    Glad to help. Starting to get good at this. Maybe I should offer this service. Wonder if others would be interested.

    1hr of title/subtitle brain storming for $200.
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  • Profile picture of the author ATAC
    Here is my formula that I like to use for mine!

    I take my single biggest benefit that my product offers along with my main keyword that I think people would use to find my book !

    Wala !

    You have your title !

    You may have to play around with your results but its a fast way to find a great title...

    Best of luck with your book....
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  • Profile picture of the author Dennis Gaskill
    Personally, I can't stand those 3D doughboys. A lot of marketers know they are PLR, and that cheapens the cover to me. Even if the one you chose for the cover isn't from one of the PLR collections, it looks like it is so you get the same effect.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Dennis Gaskill View Post

      Personally, I can't stand those 3D doughboys. A lot of marketers know they are PLR, and that cheapens the cover to me. Even if the one you chose for the cover isn't from one of the PLR collections, it looks like it is so you get the same effect.
      Dennis; Do you know how much it cost me to hire two guys that look like that? :rolleyes: I paid for the images, but I really see your point. I'm working on a pair of hands shaking.

      OK, two people don't like the freaky blank faced guys. That's enough for me.

      I'll try to have a different cover here in a few minutes.

      here are a few photos of myself. Anyone think I should use one on a cover about closing? Or just two men shaking hands (just hands in the photo)







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      • Profile picture of the author ewenmack
        No, no and one more NO for emphasis.

        Those ghost images are for video gaming kids.

        Not a 50 year old guy who goes out and hunts
        and drags his kill home to the cave in real life...

        if you know what I mean?

        Best,
        Ewen
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      • Profile picture of the author bizgrower
        Originally Posted by Claude Whitacre View Post

        Dennis; Do you know how much it cost me to hire two guys that look like that? :rolleyes: I paid for the images, but I really see your point. I'm working on a pair of hands shaking.

        OK, two people don't like the freaky blank faced guys. That's enough for me.

        I'll try to have a different cover here in a few minutes.

        here are a few photos of myself. Anyone think I should use one on a cover about closing? Or just two men shaking hands (just hands in the photo)







        Personally, I like the third photo because it look like your reaching to do some "prospectology". (I make the proctology connection each time I read that word.)

        Kidding aside, I like the third photo because you're not wearing a tie and to me things are more business casual and relaxed these days. Also, it subtly implies that you have just completed a deal and are reaching to shake the new client's hand.

        Dan
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  • Notice how many experts have their own photo on the cover. With your publishing volume, you may want to consider putting your own photo on each book's cover, similar to Antony Robbins

    Awaken the Giant Within: Anthony Robbins:...Awaken the Giant Within: Anthony Robbins:...

    For you there is sort of a Dave Thomas quality that is appealing. Meaning, you are friendly and approachable, and offer a high-quality product.

    You are a real businessman with a real store in the midwest, I would start to market YOU more than each individual book title, and use your image as the brand connection on each title.

    And really start to get publicity on your personal story. Maximize it in all your marketing. Show pictures of the early days of the shop, or even selling door to door.

    If you tweak your core story right, you can start to garner speaking fees in the 20K plus range, unless you already are at that level. In other words, you are a true American success story, and could be at the level of well-known speakers and personal brands.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by ewenmack View Post

      No, no and one more NO for emphasis.

      Those ghost images are for video gaming kids.

      Not a 50 year old guy who goes out and hunts
      and drags his kill home to the cave in real life...

      if you know what I mean?

      Best,
      Ewen
      Ewen; Thanks. And thanks for being gentle with me

      So what about my pictures or the shaking hands? The shaking hands would be in color (just the hands) and the rest of the book cover would be white, with Black lettering for the title and my name. I hope to have a photo up either in the next few minutes or tomorrow


      Originally Posted by KingOfContentMarketing View Post

      Notice how many experts have their own photo on the cover. With your publishing volume, you may want to consider putting your own photo on each book's cover, similar to Antony Robbins

      Awaken the Giant Within: Anthony Robbins: 9780671750183: Amazon.com: Books


      For you there is sort of a Dave Thomas quality that is appealing. Meaning, you are friendly and approachable, and offer a high-quality product.

      You are a real businessman with a real store in the midwest, I would start to market YOU more than each individual book title, and use your image as the brand connection on each title.

      And really start to get publicity on your personal story. Maximize it in all your marketing. Show pictures of the early days of the shop, or even selling door to door.

      If you tweak your core story right, you can start to garner speaking fees in the 20K plus range, unless you already are at that level. In other words, you are a true American success story, and could be at the level of well-known speakers and personal brands.
      That's damn advanced thinking. Thank you. A favorite photo of me (out of the three) Maybe crop one of #2 & #3?

      What about my hand cover?
      Really, this whole thing (including back cover and all ad content) is ready to go. I appreciate your input.
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  • Profile picture of the author Talltom1
    The second shot with both hands extended reminds me a lot of Claudius Sanctus the Beneficent.

    So you liked my recommendation of the Scrivener stuff huh? Good stuff isn't it?
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  • Profile picture of the author Aaron Doud
    I agree with those that said to get rid of the cartoons.

    The image I have in my head for this would have to be taken but here it goes.
    I would have a POV image of a man signing a contract with you across the table from them.

    Contract in foreground with hand over it signing. (catch it mid signature)
    You on other side of table (play with a few poses for yourself to see which looks best).
    Set up camera to capture whole event then photoshop everything else on it.

    I know it's more work but I think it would make for a powerful image and hit the whole point of you on the cover.

    Alternative to that would be you on the cover and a second image at bottom of cover like an illustration of someone signing the contract. In this case make the signing of the contract more simplistic (see the cover of 4 Hour Work Week for the kind of illustration I mean).

    Basically turn something like this (below) into a simple representation like the hammock & trees on 4HWW.
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    • Profile picture of the author ewenmack
      As Joe pointed out, it does come down to a more
      long term strategic move.

      Branding yourself with your photo on the cover,
      as Dan Kennedy has done over the years with his NO B.S. book titles.

      Seems like a solid strategy with all your sales books coming out.

      Best,
      Ewen
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  • Profile picture of the author Dennis Gaskill
    I like the idea of putting yourself on the cover. It's bold, and shows supreme confidence. Of the pics you posted, I like this one:



    You're holding your head up high, the expression is honest, the open hand is like you're reaching out to shake the readers' hand, and the suit sans the tie looks like you've put in an honest day's work and are ready to relax -- symbolizing (perhaps) that the hard work of figuring out how to close a sale in one call is finished and you're saying "Here, let me show you how it's done."

    Then again, I could be a goof.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Dennis Gaskill View Post

      I like the idea of putting yourself on the cover. It's bold, and shows supreme confidence. Of the pics you posted, I like this one:



      You're holding your head up high, the expression is honest, the open hand is like you're reaching out to shake the readers' hand, and the suit sans the tie looks like you've put in an honest day's work and are ready to relax -- symbolizing (perhaps) that the hard work of figuring out how to close a sale in one call is finished and you're saying "Here, let me show you how it's done."

      Then again, I could be a goof.
      Dennis; I appreciate the reasoning behind your choice. I think I'll go with it.
      You may be many things, but "a goof" isn't one of them.

      I hope you have a great Thanksgiving. You too, Dan.
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      • Profile picture of the author Claude Whitacre
        Guys; Here's the finished cover..front and back.

        You have all been a great help.

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        • Profile picture of the author ewenmack
          Originally Posted by Claude Whitacre View Post

          Guys; Here's the finished cover..front and back.

          You have all been a great help.

          Looks a masterpiece Claude...well done!

          Best,
          Ewen
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  • Profile picture of the author marc@clickbitz
    Qualifying Sales Prospects
    How to find the people who are ready, willing, and able to buy
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  • Profile picture of the author Dennis Gaskill
    Now that's a good looking cover! I like it all . . . except just one little thing.

    It looks like "beveled edge" lettering on the title and your name. That's really an oldish web design style. It hasn't been done much on books to my knowledge, and looks out of place and old-fashioned to me. In my (goofy) opinion, a more modern look would be more appropriate.

    I was going to open Photoshop and show you what I mean, but then I noticed how late it is. Time for bed.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Dennis Gaskill View Post

      Now that's a good looking cover! I like it all . . . except just one little thing.

      It looks like "beveled edge" lettering on the title and your name. That's really an oldish web design style. It hasn't been done much on books to my knowledge, and looks out of place and old-fashioned to me. In my (goofy) opinion, a more modern look would be more appropriate.

      I was going to open Photoshop and show you what I mean, but then I noticed how late it is. Time for bed.
      Dennis; Only 5AM, and you have to go to bed already!? That's just Goofy.
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  • Profile picture of the author misterme
    Kudos on that cover, Claude. Good luck with it.

    Just curious... did you include a coupon good for a free prospectology examination?

    You could insert it into the end of the book.
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    • Profile picture of the author Ron Lafuddy
      Originally Posted by misterme View Post

      Kudos on that cover, Claude. Good luck with it.

      Just curious... did you include a coupon good for a free prospectology examination?

      You could insert it into the end of the book.
      ...gently...gently... LOL
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      Kudos on that cover, Claude. Good luck with it.

      Just curious... did you include a coupon good for a free prospectology examination?

      You could insert it into the end of the book.
      I see what you did there.

      Originally Posted by Ron Lafuddy View Post

      ...gently...gently... LOL
      Ron; I don't get it at all! What do you mean "Gently..gently"?
      Please explain....in full detail.:rolleyes:
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  • Profile picture of the author internetmonkey
    Really like the cover Claude. You really got some great advice here.
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    • Profile picture of the author mojo1
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      • Profile picture of the author Claude Whitacre
        Originally Posted by mojo1 View Post

        Not a War Room member. Do you plan to sell this on Amazon?
        Yup. Within a week, I think. I'll post a link to it in my Signature, when it goes live. Just waiting for Amazon to see that it isn't plagiarized. A day or so.

        My book on prospecting (much..harder to write) should be out in a month or two.

        Thank you.

        Originally Posted by internetmonkey View Post

        Really like the cover Claude. You really got some great advice here.
        Thank you. Yeah, I really appreciate it too.
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        • Profile picture of the author Claude Whitacre
          Guys and Gals;

          Here is a cover for my next book. The one on Prospecting.

          What do you think?

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          • Originally Posted by Claude Whitacre View Post

            Guys and Gals;

            Here is a cover for my next book. The one on Prospecting.
            Now we're talking!
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          • Profile picture of the author SEOpeasant
            Originally Posted by Claude Whitacre View Post

            Guys and Gals;

            Here is a cover for my next book. The one on Prospecting.

            What do you think?

            In my honest opinion, the yellow text looks amateur the way it's beveled like that. Just seems out of place.

            Good luck, I'm sure your book will be a good read.
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            • Profile picture of the author Claude Whitacre
              Originally Posted by SEOpeasant View Post

              In my honest opinion, the yellow text looks amateur the way it's beveled like that. Just seems out of place.

              Good luck, I'm sure your book will be a good read.
              What would you suggest?
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  • Profile picture of the author Joan Altz
    Yeah, I would go with something else for the yellow font at the top. It needs something...because it's a very long title and then subtitle.

    Not sure, but I'm thinking "The One Call Closer" would be good as a series brand.

    So you would have "The One Call Closer" separately distinguished, with different color, maybe a background...like a header for the brand. And use a more modern style rather than beveled.

    Maybe you should run a design contest on Design Crowd, but keep the photo of yourself and general colors of the photo for the backdrop. That part looks decent and inviting.

    Edited: And by branding, I mean positioning yourself as The One Call Closer guy/author, and your books as a series from that. Makes you unique in readers' minds instead of just 'another salesman writing a book about selling.'
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  • Profile picture of the author DaniMc
    Claude - This guy is a great book cover designer. Your book will look great, I have used him several times.

    http://www.warriorforum.com/warriors...r-success.html

    Did you think about using PPC to title your book? Let the market decide which is best by testing PPC ads to see which one gets the most clicks. Just give the book away for a few weeks, every click counts as a vote for that title.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Dan McCoy View Post

      Claude - This guy is a great book cover designer. Your book will look great, I have used him several times.

      http://www.warriorforum.com/warriors...r-success.html

      Did you think about using PPC to title your book? Let the market decide which is best by testing PPC ads to see which one gets the most clicks. Just give the book away for a few weeks, every click counts as a vote for that title.
      Dan; Thanks so much for the perfect resource link.

      The titles are fixed. They are there for branding purposes. The subtitle will be tested. I haven't done it yet. The beauty of Createspace, is that I can change anything at any time.

      My subtitles are written more for clarity than for response. But I will be doing some testing.

      Dan; I just sent my cover and photos to the guy you recommended. Beautiful covers he had as examples. The price sure is right too. Thanks so much.
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      • Profile picture of the author Claude Whitacre
        Ok, here's the deal. I got another suggestion from another Warrior here.

        But I'm keeping the beveled edge. Believe me, it looks much better on the Paperback cover. But.....




        or




        Well/ Which looks better?
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  • Profile picture of the author BrianMcLeod
    What if you went with big, bold sans serif type?

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    • Profile picture of the author Ron Lafuddy
      Brian,

      I like that one. The title really stands out. It catches your eye.

      That's the version I'd go with, Claude.
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      • Profile picture of the author DABK
        I agree. (But agreeing is so short, the site won't accept my opinion. So now it's longer, but I still agree.)

        Originally Posted by Ron Lafuddy View Post

        Brian,

        I like that one. The title really stands out. It catches your eye.

        That's the version I'd go with, Claude.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by BrianMcLeod View Post

      What if you went with big, bold sans serif type?


      Brian; SOLD. And I thank you very much. Did you use any effects? Can you send me the file? I want my cover to look exactly like that! Claude
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      • Profile picture of the author BrianMcLeod
        Originally Posted by Claude Whitacre View Post

        Brian; SOLD. And I thank you very much. Did you use any effects? Can you send me the file? I want my cover to look exactly like that! Claude
        Here the PSD, Claude:

        OneCallClosing.psd

        I just plopped a few layers on top of your existing JPG.

        Helvetica Neue type (Black Condensed in title and Bold Condensed in name)
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        • Profile picture of the author Claude Whitacre
          Originally Posted by BrianMcLeod View Post

          Here the PSD, Claude:

          OneCallClosing.psd

          I just plopped a few layers on top of your existing JPG.

          Helvetica Neue type (Black Condensed in title and Bold Condensed in name)
          Brian; I consider this a huge favor. Thank you.
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        • Profile picture of the author mojo1
          Originally Posted by BrianMcLeod View Post

          Here the PSD, Claude:

          OneCallClosing.psd

          I just plopped a few layers on top of your existing JPG.

          Helvetica Neue type (Black Condensed in title and Bold Condensed in name)
          This was a huge improvement that looks in line with the newer so called flat design graphics. Brian's creation is a very nice and simple, fresh minimalist look.

          Recently read about how website designs and logos, etc are/have moved in that direction: Basic Principles of Flat Design - And Resources to Get You Started!
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  • Profile picture of the author bob ross
    thank god you saved Claude from that beveled 1997 text Brian.

    I didn't look at the PSD but if it's still in layers he might have a problem if his designer doesn't have helvetica neue, it will substitute it for arial or whatever is close.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by bob ross View Post

      thank god you saved Claude from that beveled 1997 text Brian.

      I didn't look at the PSD but if it's still in layers he might have a problem if his designer doesn't have helvetica neue, it will substitute it for arial or whatever is close.
      I'll have you know...those beveled edges kept me warm at night.
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  • Profile picture of the author misterme
    Your photo's too soft Claude. Looks like he enlarged a web sized low res file for printing.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by misterme View Post

      Your photo's too soft Claude. Looks like he enlarged a web sized low res file for printing.
      I know. My fault. I sent Anthony an HD image today. I just wanted you guys to see it.

      Of course, in another 5 years, I'll probably want it blurred.:rolleyes:
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