How to price a package that is high value, reasonable price, and profitable for us if outsourcing
Anyway, what's up Offline Super Troupers!
OK, so I know we've had the "what services to offer and at what prices" threads before....but I wondered who is up for a bit of brainstorming.
I think it is fair to say that if you list services like SEO, PPC management, Facebook marketing (etc), along with a list of prices, then you are setting yourself up as a commodity -->>>>people are going to price shop....
So, it probably (possibly?) makes more sense to have a package which encompasses some of the above and simply call it a marketing campaign (with a slightly fancy name).
Now, while it's ok to maybe charge £150 for FB, £150-£200 for email marketing and so on, there comes a point when you may have 10-20 clients, and it would all become to much work, so you have to oursource the individual jobs.
So, my question is, what are people charging here for combined solutions, which allows them to outsource, make a profit, and of course offer real results to their clients.
Or.....is it better to only concentrate on two or three activities that produce the best results, ie setting up JVs and email marketing.
Well, would love to hear your thoughts. It is often interesting to see what people over the pond charge compared to the UK, or Australia....or anywhere in the world in fact.
Cheers
Phil
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Mike
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