Is this a game changer?
You walk into a business, and offer to set them up with some direct mail marketing using EDDM. You add on SMS, plus daily deals so they get cash instantly + opt ins. You sit down and see that in order to get a mailer out it's going to cost about .30 cents a card to you - total. You mark that up to $1 per card because you justify it this way:
- 10,000 people will receive cards; "win free pizza for life."
- 1,000 to 1,500 will opt-in (this projection is based on some research done on Google.
- One person will get a free pizza pie each month for "life."
- 999 to 1,499 people will get a consolation offer; "You didn't win the grand prize, but purchase this coupon for 50% off."
- 99 to 149 people are going to buy (based on Groupon data and other sources.
- The average price of a Groupon is $25, so the busines owner just generated $2,500, and if he does it once per month (one text blast deal), he'll bring in another $30k per year.
Ok, so now that you have justified your price and the business owner is following along and agrees this makes sense ESPECIALLY if they have run a daily deal, how do you get $10,000 out of a guy?
My strategy was to make it easy for them to sign up and apply for an alaternative business loan. It turns out that while everything made sense on paper - folks found it hard to pull the trigger. I had contracts and funding approvals, but couldn't get folks to sign a piece of appear to receive the funds. Getting wired on Monday for $10k, and having me take the entire $10k on Tuesday was a bit much for folks to swallow.
So, I went back on the phone and sold "air." I said to people; "it will cost you nothing to get started, we simply will get paid from your future credit / debit card receivables." Selling that was fantastically easy. The hard part came in actually setting everything up...
Now that you have a $10,000 receivable that you'll get paid on over 6 months, what is it worth if you can't get this guys' mailer done for the $3,000 right now? What are you going to say to the guy; "I am going to collect a few grand from you before I do any work? It's going to take 2 months..." No way in hell anyone buys that.
So, what I did was went out and found a funding company who will operate under the following scenario:
- You go out and close whatever sale you want - direct mail, SEO, etc and get the merchant to sign a document to pay you directly to your bank account - every single day via his future credit / debit card swipes.
- At this point this note has zero value unless you have the upfront cost on hand, so a funding company I am partnered with will purchase the notes.
- You sell them at a discount, passing the risk on to the funding company, let's say you book a $10k sale, they'll give you $6k or $7k to cash out. If your mailers are thirty cents a pop, you are doubling your money - using other people's money.
- The most important thing is that you have now delivered your clients customers on credit, for absolutely nothing down. A ton of marketing, and instant cash - its like magic.
I am pretty pumped up about all of this... However, just because this will be valuable for me to have in ANYTHING I sell, doesn't mean it will be as valuable to you, as it is to me. So, as I contemplate helping Warriors get set up on a program like this, I'd like to know whether or not I am wasting my time? There's a TON of work that goes into tying all of this together to make it all freakishly simple for marketer, business owner, and funding company, and I cannot afford to put in 100 or so hours into this if it's not going to make any of you richer.
Is this something you guys would want / use? Is being able to walk into a business, sell anything you want zero down, and have someone else pay you for your services a game changer for your life and financial situation?
I welcome your thoughts - thanks in advance for your feedback folks!
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Practical Local Business Marketing <= Available at Amazon
Practical Local Business Marketing <= Available at Amazon
Practical Local Business Marketing <= Available at Amazon
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
"If you think you're the smartest person in the room, then you're probably in the wrong room."
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
"If you think you're the smartest person in the room, then you're probably in the wrong room."
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
Mike
Simple "pay what you want" life coaching services online.
Get out of your own way in business. It's personal. Click Here
In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt