Clients paying 20k+ from these stupid little posts

So your an off-liner trying to land the bigger deals or high end consultant or want to be one and where to advertise is always on your mind.

I have landed many 20k+ clients in last 3 years from stupid little posts that either cost me nothing or just a few bucks.

Your wondering were do I put my advertising to get those big clients and deals?
Do I take out a full page ad in a business magazine.
Do I hit TV, Radio, go to some of those breakfast networking meetings?

Well you will laugh when I tell you how in the last 3 years I have landed my absolute biggest deals.

From stupid simple little posts for FREE on places like Kijiji.
Kijiji in Canada is like Ebay classifieds in the states I suppose.
This can work on any locally focused classified site.
It may take you some time to find the correct recipe but a free ad that bombs is better than a 10k print ad that bombs! :-)

To make it work remember these points:

1. Posting your service where it is unexpected and yet well targeted catches your ideal buyer off guard and that is important. If Mr. Business Owner is reading a business magazine he expects advertising and has his defenses up BUT if I post my ad in the Business and Industrial section of a classifieds site where they sell business equipment I can reasonably assume that at least a few people shopping there are business owners and they have their defenses down and that is the time you will receive the least resistance.

2. If you have them with defenses down make a compelling ad and NOT something that blends in. Headlines like this will not work.

"Does your business need a web site?"
"Let us handle your online marketing"
"We build web sites for $200"

I won't give you my exact headlines but just know to be different.

Things like "Got 10k for a 20% increase?"

3. You will totally piss people off! Based on your ads every jealous person that has no work and is selling sites for $100 will email you telling you your nuts and who the hell do you think you are.

For example if everyone is posting to sell web sites for $100 I list at starting from $5,500 and put zero effort in selling how good I am. It creates interest in a select few and they are the ones you want.

You should see some of the hate mail :-)
BUT
I laugh all the way to the bank because I do get sales and with one sale and one client life is good compared to having to land the 25 clients they need for the same revenue.

BIG DISCLAIMER

I am NOT suggesting you rip people off. I have been at this for 15 years and my business is strong because I do not do a job unless I know from experience I will make a client more than I cost them.

For example, time and again I have worked for businesses that lost years of revenues due to crap sites, poor seo, poor copy and poor exposure. If I charge them 10k and fix those problems it is often a joke to make them more than I cost them.