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Manage local offline biz's FB fan pages? Great, right?!? (oops, I just looked at the numbers)...

by TimothyW
12 replies
Can anyone tell me how the numbers ($) would work out?

Does not seem scalable. Seems like a simple trade-hours-for-dollars scheme.

50 clients @ $119/month = $6k/month.
Spend 10-mins per day on each = 500 mins/day = 8 hours a day
(spending more than 10mins per day each is TOTALLY OUT OF THE QUESTION! -- would be more than 8 hrs/day)
20 days a month.
6k / 20 days / 8 hrs/day = $35/hour -- true.
But.... that's the upper limit.

It's basically giving myself a JOB.
Or am I missing something?

Please advise. I really like to know how tall the ladder is,
BEFORE I start to climb it.

-- TW
#biz #fan #great #local #looked #manage #numbers #offline #oops #pages
  • Profile picture of the author TheCG
    There are a few things you can do to minimize your actual involvement in this business model that will let you focus on selling the service as opposed to actually doing the work.

    1. Utilize services that let you schedule posts for weeks/months in advance

    2. Hire a VA to handle the grunt work. As you get more clients, hire more VAs.

    Even if you do decide to do it all yourself and it is an actual trade of dollars for time, how many jobs are there out there where you can get paid $35 an hour to work from the beach or anywhere else you like?

    I only have a couple of clients that I do FB stuff for so I just do it myself. I hate FB.
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  • Profile picture of the author Aaron Doud
    Originally Posted by TimothyW View Post

    It's basically giving myself a JOB.
    Or am I missing something?
    Yes you are.
    6k / 20 days / 8 hrs/day = $35/hour
    First you have this. Even at $35/hr you have room to hire employees.
    50 clients @ $119/month = $6k/month.
    Second you are charging too little. IDK what you plan to do but even at 10 mins per day that is 5 hours of work. So that should be more along the lines of $499 IMO. But it depends on what you are doing for them.
    Please advise. I really like to know how tall the ladder is,
    BEFORE I start to climb it.
    As long as you leave room for hiring employees there is no limit to how tall the ladder is. But you need to raise prices and plan for when and how you will hire the staff. Basically plan for a personal pay cut to hire at this point and that point, etc etc.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author CageyVet
    Hrmmm, I am very confused as to what you will be doing for a local business on their fan-page for 10 minutes a day? The second thing about that is, what ever that 10 minutes entails, it can not be very complicated, creative or time consuming to prepare. If that is the case, then it can easily be outsourced for a nominal price.

    If this work you are contracting to do is more complicated, creative and preperation time consuming than just taking what the client sends you in an email and posting to FB for them....then you are really not budgeting your time correctly and/or charging them enough.
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    I'm just an opinionated ******* Today!
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  • Profile picture of the author somacorellc
    Originally Posted by TimothyW View Post

    It's basically giving myself a JOB.
    You're creating a job for someone else. That's what you're missing.
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    Web Design Columbia SC
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  • Profile picture of the author vndnbrgj
    I am assuming your are posting to the social media accounts...
    If so, there is software that will find all your posts for you.
    Then, you can use HootSuite or something similar to schedule posts.
    I say 10 minutes a week... A day? Yeah Right!

    I would still hire a VA to do that (10 Min/Week) work
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    • Profile picture of the author 9999
      Charge more but show them where the value is.
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  • Profile picture of the author Daniel LaRusso
    Everybody is spot on here. First, your rates are too low, and your math is wrong anyway.

    But if you increase your rate to $499 like Aaron said, your gross is $24,950. If you hire two local college students and pay them on a contractor basis, or even hourly at $15 per hour, and each spends 160 hours per month, that's $4,800 you pay out from your gross of $24,950, netting you $20,150.

    How many hours did you work for that $20,150? And how much could you scale that up? You can't think of this in a linear manner, or you won't see the potential.
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  • Profile picture of the author ScottyM2
    I've not yet dabbled into the whole "Facebook for local business concept". Can someone enlighten me as to how Facebook generates enough revenue for a local business owner to justify $119 -- or even $499/mo? If I'm straying off-topic, just ignore me. But if someone could slip a quick answer here (if there is such a thing), please do!
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    • Profile picture of the author JordanBanks
      Originally Posted by ScottyM2 View Post

      I've not yet dabbled into the whole "Facebook for local business concept". Can someone enlighten me as to how Facebook generates enough revenue for a local business owner to justify $119 -- or even $499/mo? If I'm straying off-topic, just ignore me. But if someone could slip a quick answer here (if there is such a thing), please do!
      Always wondered the same. It's obviously working. I just haven't put enough time into understanding it... yet.
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    • Profile picture of the author CageyVet
      All depends on the local business I find but when it comes down to it, all you are doing is paying someone to maintain a website for you. The website is Facebook which has an inherent volume of possible traffic due to the nature of the property.

      There are many strategies that can be employed with Facebook to generate traffic and revenue. Contests, coupons, reviews, testimonials, referring, Ads, it is a search engine.....much more. The key is to understand the business you are working with and then know what type of strategy will be able to drive traffic into paying customers.

      Originally Posted by ScottyM2 View Post

      I've not yet dabbled into the whole "Facebook for local business concept". Can someone enlighten me as to how Facebook generates enough revenue for a local business owner to justify $119 -- or even $499/mo? If I'm straying off-topic, just ignore me. But if someone could slip a quick answer here (if there is such a thing), please do!
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  • Profile picture of the author Peter Lessard
    Lets stop dead in our tracks at the 50 clients part.

    Give me 50 clients that actually need a Facebook presence and trust me to manage their Facebook presence and I will turn the up sells into one sweet deal :-)

    The trick is build systems, automate, outsource and find the group within that 50 that will give you 10k per month.
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    Ready to generate the next million in sales? The Next Million Agency
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    • Profile picture of the author Michael Shook
      It sounds like you are thinking like a Warrior with your pricing. The real world is not the WSO world. if you want to build abusiness providing service like this, you need to charge appropriately.

      Frankly, though, the latest FB announcement which including FB telling fanpage owners that they need to buy ads, you will be better off creating FB ad campaigns.

      The shakeout has been happening for self-proclaimed SM experts. And it is not going to slow down anytime soon. Businesses are going to need to boost posts, and buy campaigns in order to see results. You could be on the cutting edge of that wave. A good place to be.
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