Why local news sites don't make more money
I see local directories and local hyperlocal news sites growing together. Local directories are looking for ways to grow their content to become more attractive to search engine traffic, and hyperlocal news sites are looking for more ways to monetize their efforts.
In this interview, a director of a company that serves hyperlocal news sites with ads, gives some reasons why most of these sites are not generating more income. Some of the insights will help you if you are trying to broaden the appeal of your local directory.
In this interview, a director of a company that serves hyperlocal news sites with ads, gives some reasons why most of these sites are not generating more income. Some of the insights will help you if you are trying to broaden the appeal of your local directory.