Is your content limp?
- Have a buyer focus. It's not about you. Put your ego aside and focus on your client's needs.
- Have a call to action. Be a leader. Tell people what to do next. They don't want to guess.
- Make taking the action easy.
- Make sure your sales story makes sense. Are there big gaps in your presentation?
- Give "reasons why." Tell them why your case makes sense.
- Be specific.
- Focus on ONE buying avatar.
Get the whole skinny at CMI.