Ugly Marketing and then Lumpy Mail
I'm not a marketing consultant but I will share this story.
A few years ago I was a manager at a skating rink and I appointed myself as the marketing person because nobody else had a clue. You'll see how this ties together.
So, I was listen to a morning radio show one day, and the host said he needed some marketing people for his brand and to come down to the station that day for interviews.
I had some time before I had to go down, so I grabbed my neon yellow poster board and my sharpie and wrote my contact information on it(Ugly neon yellow sign), folded it up and stick it in my pocket.
I drive to the station and get directed to the conference room, there was about 5 other people in there waiting as well.
This was an open interview, and the host starts going around the table asking questions.
Out of the 5 people, 3 people disqualified themselves because they didn't have atleast a business card. The one lady had her resume with a college degree and I don't remember qualifications of what the others where.
Then he gets to me, I answer his questions the best I know how and asks me if I had a card. I'm grinning and reach into my pocket and pull out my neatly folded neon yellow sign. I unfold it and hand it to him - you should have seen the people faces in the room...they were priceless.
He laughs and says, "I like that", we chat for a minute and then he tells me that one of his co-hosts sent him messages written on colored construction paper almost daily to get the co-host job.
We wrap it up and then I leave.
About a week goes by, and I send him an old brown rental skate(lumpy mail). I wait about a day or two, call him at the station and ask if he got the skate.
He laughed and said yes.....WAIT FOR IT....He said it's sitting on his desk!
A few days later, he calls the skating rink wanting to come down to check it out because he was interested in doing a promotion or JV or something. The rink demographics matched his target audience.
Long story short, he came down, I showed him around and then a few days he got fired from the station.
End of story
I'm sure the other people in the room were more qualified than me, but I positioned myself as a player, and not the run of the mill "marketing person".
Hope this helps ya!
A few years ago I was a manager at a skating rink and I appointed myself as the marketing person because nobody else had a clue. You'll see how this ties together.
So, I was listen to a morning radio show one day, and the host said he needed some marketing people for his brand and to come down to the station that day for interviews.
I had some time before I had to go down, so I grabbed my neon yellow poster board and my sharpie and wrote my contact information on it(Ugly neon yellow sign), folded it up and stick it in my pocket.
I drive to the station and get directed to the conference room, there was about 5 other people in there waiting as well.
This was an open interview, and the host starts going around the table asking questions.
Out of the 5 people, 3 people disqualified themselves because they didn't have atleast a business card. The one lady had her resume with a college degree and I don't remember qualifications of what the others where.
Then he gets to me, I answer his questions the best I know how and asks me if I had a card. I'm grinning and reach into my pocket and pull out my neatly folded neon yellow sign. I unfold it and hand it to him - you should have seen the people faces in the room...they were priceless.
He laughs and says, "I like that", we chat for a minute and then he tells me that one of his co-hosts sent him messages written on colored construction paper almost daily to get the co-host job.
We wrap it up and then I leave.
About a week goes by, and I send him an old brown rental skate(lumpy mail). I wait about a day or two, call him at the station and ask if he got the skate.
He laughed and said yes.....WAIT FOR IT....He said it's sitting on his desk!
A few days later, he calls the skating rink wanting to come down to check it out because he was interested in doing a promotion or JV or something. The rink demographics matched his target audience.
Long story short, he came down, I showed him around and then a few days he got fired from the station.
End of story
I'm sure the other people in the room were more qualified than me, but I positioned myself as a player, and not the run of the mill "marketing person".
Hope this helps ya!