Picking Between 2 Sales Funnel Options
We are a real estate investing company. We are about to launch a direct mail postcard campaign to find people that would be interested in investing with us for real estate projects.
The recipients of the mailings (approx 1500 households) are targeted leads, based upon their interests, household makeup, levels of wealth, etc.
After much thought and research on constructing the proper sales funnel, we've narrowed it down to two options:
Option A) Send postcards promoting the investment opportunity that sends them to a squeeze page. At the squeeze page, they'd have three options:
- To call us, as our phone number would be on the squeeze page
- To download our free ebook that teaches them about "private investing" (including how it works, how to secure their investments, how to make sound decisions as one, etc.)
- And A "Contact Us" form, in the event that they're interested, but they're not ready to talk verbally just-yet
Option B) Send postcards promoting the opportunity, with a SINGLE call-to-action for them to call us for more information. Once we get them on the phone, our goal is to establish a one-on-one 30 minute meeting to fully talk about our program, our experience, and how we can help them with our opportunity.
We would also offer to send them a copy of our ebook manually via email at the conclusion of that call.
Our Thought Process:
Being that the eBook would provide a ton of value for our targeted market, we definitely want to leverage it to create credibility and trust.
I'm iffy about Option A, because I was under the impression that when you have squeeze pages, you only want to give them ONE call to action, and not THREE.
On the other hand, having multiple options could potentially get more prospects in our funnel, being that some of them that aren't interested in interacting with us just yet might at least download the eBook, which would allow us to build a relationship via the email list.
My other concern with Option A, is that sending people from the postcard to a website, with an ultimate goal of meeting with them to discuss the opportunity creates too many hoops for them to jump through to get to the where we want them in the process.
I also read that it's extremely difficult to take someone from the mailbox, to the Internet, with the ultimate goal of getting in-front of them to meet them personally, which, if true, seems to be yet another reason to avoid Option A.
My question:
WHICH IS BETTER FOR WHAT WE'RE TRYING TO DO; OPTION A OR B?
The recipients of the mailings (approx 1500 households) are targeted leads, based upon their interests, household makeup, levels of wealth, etc.
After much thought and research on constructing the proper sales funnel, we've narrowed it down to two options:
Option A) Send postcards promoting the investment opportunity that sends them to a squeeze page. At the squeeze page, they'd have three options:
- To call us, as our phone number would be on the squeeze page
- To download our free ebook that teaches them about "private investing" (including how it works, how to secure their investments, how to make sound decisions as one, etc.)
- And A "Contact Us" form, in the event that they're interested, but they're not ready to talk verbally just-yet
Option B) Send postcards promoting the opportunity, with a SINGLE call-to-action for them to call us for more information. Once we get them on the phone, our goal is to establish a one-on-one 30 minute meeting to fully talk about our program, our experience, and how we can help them with our opportunity.
We would also offer to send them a copy of our ebook manually via email at the conclusion of that call.
Our Thought Process:
Being that the eBook would provide a ton of value for our targeted market, we definitely want to leverage it to create credibility and trust.
I'm iffy about Option A, because I was under the impression that when you have squeeze pages, you only want to give them ONE call to action, and not THREE.
On the other hand, having multiple options could potentially get more prospects in our funnel, being that some of them that aren't interested in interacting with us just yet might at least download the eBook, which would allow us to build a relationship via the email list.
My other concern with Option A, is that sending people from the postcard to a website, with an ultimate goal of meeting with them to discuss the opportunity creates too many hoops for them to jump through to get to the where we want them in the process.
I also read that it's extremely difficult to take someone from the mailbox, to the Internet, with the ultimate goal of getting in-front of them to meet them personally, which, if true, seems to be yet another reason to avoid Option A.
My question:
WHICH IS BETTER FOR WHAT WE'RE TRYING TO DO; OPTION A OR B?
Your opinion of yourself becomes your reality. If you have all these doubts, then no one will believe in you and everything will go wrong. If you think the opposite, the opposite will happen. It’s that simple.-Curtis Jackson- 50 Cent