How to do call tracking?

I've seen a post close to this here. it may answer your questions.

http://www.warriorforum.com/offline-...l-clients.html

Our sister company is an under the radar VoIP company. We have a call tracking (and recording) program available that is really popular with dentists. It can be white labeled with your logo. Just send me a private note if interested.

I personally use the same number across their web presence. I do this for Google and SEO ranking sake. It's good to be consistent. I used to track FB, Yelp and everything on individual numbers and still do in a few cases. I can say that Yelp works well, can't say much for anything else. But for the most part I use a consistent tracking number online.

Offline is a different story. I use a different number for every billboard, postcard, magazine ad, etc.

The reporting shows which ad streams are generating calls and which ones do not. You can shift poorly performing ad dollars to better performing ad streams. I suggest the doctor plays the recordings or has them audited about once per week and present examples at team meetings.

My experience is that SEO is the best ROI when done right. I have also seen cases where I have brought in hundreds of new callers to a practice but the front desk wasn't closing patients. Auditing the recordings quickly showed the doctor the weak link and it got fixed. The recordings also show quality control and customer service. I think it pays for itself and is probably the most valuable tool that is rarely used.