IHOP Menu design increases sales
How IHOP's new menu design gets customers to spend more - Yahoo Finance
Why do you think the menu has caused
a 3.6% increase in sales?
Is this similar to copywriting in that the "bubbles"
highlight reasons to buy higher priced foods?
Or are the pictures and shortened descriptions
drawing enough attention to increase the sales?
Which are copywriting techniques also aren't they?
If this works as it states this could be a niche
for offliners offering menu design.
What are your thoughts?
In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt
Dangerously Effective
Always Discreet
Mike