business ideas in baby boomer market? how can I gain their trust?

Have you tried plugging your question into Google?
You'd be amazed at what comes up.

I copied and pasted your exact question and came up with a wealth of ideas.

They get insulted if you call them seniors.

Don't make the mistake of considering 'Baby boomers' as "Seniors"-the age range is from 45 to 70. This particular demographic is not yet ready for the chopping block-you are going to alienate your customers if you regard them as 'Seniors'-there are all kinds of people among them-you need to narrow your focus and drill down further, what are you actually offering them, and why?

My target population is seniors especially women over the age of 75 in an age population. They are seeking ways to avoid social isolation and if I can make it a business and put a smile on an elder's face, that is my goal. I have two interesting ideas to start a transportation service to social recreation or maybe a create a package for senior centers about expanding senior activities to avoid being alone maybe? I know there are dating websites targeted to seniors.

DABK - Thanks! I will look into it..anyone know about being an independent marketing consultant (online and offline) for home health?

Pick up Dan Kennedy's No BS Guide to the Boomer Market book -- it's a good resource on what's going on with people 55+.

And it's a great market because that's where most of the big money is lying around anyway. And they will spend it to to add value to their lives.

Which always seems to surprise me, because TV networks are always talking about targeting the "coveted 18-45" demographic. What's the big deal -- most of them are broke!

Now is a great opportunity to work in really any form of insurance -- life insurance, retirement planning, Medicare supplemental coverage insurance.

Some ideas for senior services here:
thecarenavigator.com

I don't think there's much profit in senior transport.
A lot of volunteers are your "competition", and then the cost of a van, fuel,
maintenance, proper insurance...

I would use a different approach like "Driving Miss Daisy - Medical Transporation" with a creative twist. http://www.drivingmissdaisymn.com/

bizgrower Exactly!

DABK - wow you have me thinking here. .lol..Thank you for boosting some ideas to go from and do some research on!

From what I've seen, many of the seniors have first hand stories to tell about their life that are worth letting others know about.

One recent example is the Rose Bowl parade where channel 5 disgraced itself by cutting off information about the WASPs float. This was a group of women who became pilots in WWII, and their story is pretty amazing. I first heard about them from a friend of mine whose mother was one of the pilots on the float. Their story was reported in the LA Times:

http://www.latimes.com/local/la-me-wasp-float-20131223,0,1569145.story?page=1#axzz2qsLMzXc5

I've met too many people who have similar experiences whose stories don't get recorded or passed along before they passed away... the sound man for Gone With the Wind, a piano accompanist for the Roger Wagner Choral, a confidant of JFK, a friend who was one of the Freedom Fighters in Hungary, my piano teacher who studied with the first piano teacher of Vladimir Horowitz, one of the founders of PentaLabs (made early vacuum tubes), etc., etc., etc.

So teaching these seniors how to do storytelling would be one idea.

Showing these people how to get their story published would be another.

Take a video of them describing their life that could be passed along.

Genealogy? That becomes a bit more important as people grow older.

Head over to the retirement communities which generally are a goldmine of experiences just waiting to be recorded.

Heck, see if you can get a column in a local newspaper to report this type of thing.

Marvin johnston -

Sounds like a good idea, but my goal would be to start a business that's senior friendly to the community and "life enhancing" for seniors (65+) especially toward women

DABK-

Can you please name a few companies that's already organizing tours for seniors?

Thanks I will look into it. Any other helpful ideas of businesses to start in senior care market ?

Have any done referral/placement service for health care business?

Gain there trust by using a business model that boosts confidence and self worth. The main thing that stands out for me is depression issues. Seniors often feel left out, lonely, disabled from life, depressed, and sometimes worthless. Significant other have passed and most are usually left alone living by themselves. My solution is senior interaction, an activities business so to speak. Organizing events, workshops, family days/family lunch ins, etc...

As a business you would contract yourself/business to retirement homes and organize and execute the following I listed above..for example:

Events: band night, theatre performances, comedy night, family Christmas parties, Christmas lights tour, old time movie night, take them on a tour of a museum .
* would need to purchase a large Van.

Workshops/classes: crafts, sewing/knitting, wood working, art

Family based events and activities: contact family members and invite them for a surprise lunch in, hold new years party for seniors and there kids, birthday cards and other birthday events.

I can go on forever about this stuff but you get the idea. The main focus of this business is to get them active, and battle depression. Get them talking with other seniors, hopefully help make/build new relationships, make new friends well as boosting there spirits a bit. It would be a vary rewarding business if you choose to do something like that!

If you have any questing pm me and we can talk business ideas!

Take care and best of luck.

febelli, hi i sent you a PM...and interesting news ive read is there are what is called a "niche retirement homes"for baby boomers..and your right...everything in a senior friendly community is to help with depression and mental health. many are facing alot of suicidal and depression issues due to being lonely and isolated. i believe a nice niche business i can put together, will help seniors in more ways than one

DABK-i would like to stay in contact with you. u seem to know alot so please take that as a compliment.. . wow an educational video..great idea.tell your friend to sign up here..lol...well its time for me to finish my marketing analysis for a gap opportunity and set up some face-to -face interviews for next week! i appreciate everyone taking the time to help me :-)

I need some feedback on ideas I have that can help improve senior center activities....
If I were to start a mobile dental program to present to senior centers, how can I make it a business? Also, seniors (baby boomers) love music, photography, and learning how to use computers. What if I offer services to teach how to use their kindles and create electronic photo albums ? Ideas ?

The action that I've taken so far was emailing senior centers an assessment letter for my market research and havent received any responses....walking in maybe? i would like to narrow all the possible options i have to offer to the baby boomer market. any ideas to get seniors to want to participate in a focus group?

You will gain their trust if you have something worthwhile to offer them - something of value and something that you believe in yourself.

If you are a trusting person, people will tend to trust you.

However, if you are a doubting skeptical person, then you will not be trusted.