Your Brand Defined In 6 Words

There's a great saying by Stephen Shapiro that go's like this...
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What Is A Brand?

Can you define it in 6 words?

No, it's not Nike's "swoop". It's not Mc Donalds "I'm loving It" jingle.

It's not the design of our website or our tagline. A Brand Is...

"What Your Customers Says It Is"
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I think that is one of the best 6 word explanation of a brand ever said.

If you want to throw millions away on advertising and just "get your name out there", then good luck on your journey, but...

If you want a good reminder of what you should be doing instead, then that can be summed up in 3 words.

And what type of advertising should you be doing no matter how much of a budget you have? The simple answer and one we've hit on a lot...

You know the 3 words right? This is the only type of advertising you should be doing and the only type your competitor should be doing.

You need to not worry about the branding like Coke, Pepsi or Mc Donald's.

You should be doing what?

You know the simple 3 word answer I've given you a lot, right? It's...

Direct Response Marketing

Focus on those 3 words above and remember those 6 word definition of a brand and you may have the most profitable 9 words in your arsenal now.