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Marketing computer training and tech support

by DaveSmith2020
3 replies
How would I go about promoting PC support and training to home users and small businesses? Anyone do this already and do it successfully?

Thanks,

Dave
#computer #marketing #support #tech #training
  • Profile picture of the author Sean DeSilva
    PC support is pretty tough business unless you're the geek squad. I would test out some lead generation offers, such as a free PC tuneup to increase speed. I may even offer a free repair if I was confident in being able to upsell a certain percentage of them into a new machine.
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    • Profile picture of the author Jason Kanigan
      Originally Posted by Sean DeSilva View Post

      PC support is pretty tough business unless you're the geek squad. I would test out some lead generation offers, such as a free PC tuneup to increase speed. I may even offer a free repair if I was confident in being able to upsell a certain percentage of them into a new machine.
      "You touch it, you own it."

      I've seen this proven over and over and over again in the past 20 years. Whether it's a computer or a business, it's the same.

      Even if you have nothing to do with how broken it is, you're responsible for it in the customer's eyes if you touch it. No thanks. Not for free.

      Now. About marketing.

      We all know nobody wants prevention unless it's the CIO of a medium-sized or large company.

      To be the fix-it guy, though? You can beat Geek Squad. There are always going to be people who don't like 'chain' services (like me--I don't usually like chain restaurants, either; I'll go to the independent place almost every time). They don't trust some slick-haired guy in a branded polo shirt to hop in and try to fix things.

      The best independent computer repair guy I know is here in Wilmington. He's a freakin' giant and around 50. Does not look like a computer guy at all. Wears a suit. Quick to appear and has what I expect to be FAR more knowledge than a Geek Squaddie low-paid recent grad.

      And his slogan? "I fix stupid computers." Delivered with a wry smile. Simple, easy to understand, and works very well at networking events.

      Are his customers happy to pay a premium rate? You bet.

      Don't compete with Geek Squad. Go up. Use your marketing to attract people who appreciate more knowledge, better service, quicker fixes, independent operators instead of corporate clones.
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  • Profile picture of the author kenmichaels
    I would ask your self if this is something you really want to do.

    One you establish yourself as the goto guy, that's it. Your the guy.
    You wind up with somewhat of a cult following. Its been years since
    I offered it as a service. I still get phone calls, people tracking me
    down at the office at my home. ... I have even had people show up
    when I out for an evening of fun.

    Its always an emergency, they always beg you to get it done ahead
    of every one else.

    AND

    If you fix there pc today, and next month they break it. It MUST be something
    that you did ... so they expect you to fix it ... for free. The longer they work
    with you the less that part happens, so that's a plus.

    It got so bad, that I refuse to do any local business now. ( also I don't offer
    pc repair or any type of training anymore )


    When I did ... All I did was put ads in the monthly news letters to all the
    clubs in the area ... moose lodge, elks lodge ... you get the idea.

    the rest was referrals. You will get those coming out of your ears if
    your any good.

    If you goto them, always have extra stuff you can sell them. Like extra ram.
    Pre purchased cds of anti virus / spyware ... ect, sell them to them .

    Sign them up for a monthly/yearly maintenance deal.
    Set them up with remote admin, so you can fix things from your office
    with out going to the location. ...

    All KINDS of easy upsells and JV opps for this type of bizz.
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