Real estate's a new niche for me.
They've both asked me to do lead-capture pages for them. In both cases, they tell me they must collect not only email and name but also address, telephone and 3-4 other items in the opt-in. They are list-building, so the conversion follow up is via email first, telephone later.
I've tried to convince them that having so many fields in the form cuts down on the conversion rate. I've offered to do 2-step opt ins, in which they first ask only for a first name and email or even just email - and once they opt in to that, they are directed to a second, more detailed opt-in.
Am I barking up the wrong tree? Should I just give 'em what they want?
The rest of the page--the headlines and subheads--I have that part covered.
It's the opt-in box part that I'm struggling with.