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What to sell to this client?

by LookAhead
6 replies
So, I was working with a newspaper publishing director on his facebook campaigns to increase likes and engagement, paying me around $160/month.
I actually didn't find this client myself, he was introduced to me by a friend of mine, so I'm not sure I can get new clients because I'm scared of cold calling.

I though I can earn more from this client by selling SEO services. I tried to simplify the whole process of link building and its importance for his website ranking, but he doesn't seem to understand.

Is there anything else you think this client my need and pay $$$ to get?
#client #sell
  • Profile picture of the author Sean DeSilva
    When I explain SEO services, I take the client through the customer's point of view. Only at the search results page do I announce how companies actually get on that page. most people have used search engines so it seems an easy way to explain the value of SEO.
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    Ad Agency Copywriters Sell MORE. Need a shot of extra sales? I specialize in high converting sales pages, Clickbank offers, and product launch email sequences. (Click here to learn more).
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  • Profile picture of the author Tom Addams
    Originally Posted by LookAhead View Post

    So, I was working with a newspaper publishing director on his facebook campaigns to increase likes and engagement, paying me around $160/month.
    I actually didn't find this client myself, he was introduced to me by a friend of mine, so I'm not sure I can get new clients because I'm scared of cold calling.

    I though I can earn more from this client by selling SEO services. I tried to simplify the whole process of link building and its importance for his website ranking, but he doesn't seem to understand.

    Is there anything else you think this client my need and pay $$$ to get?
    You're about to get some super advice from other members; I know this because I have great faith and respect in these erudite souls.

    What I want to do is address this: "I'm scared of cold calling."

    Don't be.

    Are you clever enough to make profit from a client? If the answer is yes, then never - this bares repeating: NEVER - feel scared, nervous, mildly apprehensive, or anything but so full of yourself that it's a constant battle to appear humble.

    You, my friend, are the Golden Goose.

    I like examples. Do you like examples? Let's have an example.

    A local landlord rents apartments out for $1500 a month. We'll forget profit levels for a moment and just consider the $1500. Without your help, he rents out 4 apartments a month, earning him - of course - $6,000.

    But . . .

    With your help, he can rent out a further 4 a month, taking his total up to - you guessed it - $12,000 a month.

    Should you be worried about cold calling? Or . . . should you walk in to his office, take a seat, smile, and hold a twinkle in your eyes that suggests you've either just inherited $89 million from batty auntie May, gained a supernatural ability to accurately pick lottery numbers, OR hold the knowledge that will make the person in front of you a heck of a lot richer?

    So my advice to you: always remember that clients need you way more than you need them.
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    • Profile picture of the author kevinenrique
      Originally Posted by Victoria Stone View Post

      You're about to get some super advice from other members; I know this because I have great faith and respect in these erudite souls.

      What I want to do is address this: "I'm scared of cold calling."

      Don't be.

      Are you clever enough to make profit from a client? If the answer is yes, then never - this bares repeating: NEVER - feel scared, nervous, mildly apprehensive, or anything but so full of yourself that it's a constant battle to appear humble.

      You, my friend, are the Golden Goose.

      I like examples. Do you like examples? Let's have an example.

      A local landlord rents apartments out for $1500 a month. We'll forget profit levels for a moment and just consider the $1500. Without your help, he rents out 4 apartments a month, earning him - of course - $6,000.

      But . . .

      With your help, he can rent out a further 4 a month, taking his total up to - you guessed it - $12,000 a month.

      Should you be worried about cold calling? Or . . . should you walk in to his office, take a seat, smile, and hold a twinkle in your eyes that suggests you've either just inherited $89 million from batty auntie May, gained a supernatural ability to accurately pick lottery numbers, OR hold the knowledge that will make the person in front of you a heck of a lot richer?

      So my advice to you: always remember that clients need you way more than you need them.
      Beautifully said! This is the mindset that brings in cash..
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  • Profile picture of the author DABK
    What does your client already have, in terms of marketing systems/funnels?
    What does your client want to accomplish, exactly?


    Originally Posted by LookAhead View Post

    So, I was working with a newspaper publishing director on his facebook campaigns to increase likes and engagement, paying me around $160/month.
    I actually didn't find this client myself, he was introduced to me by a friend of mine, so I'm not sure I can get new clients because I'm scared of cold calling.

    I though I can earn more from this client by selling SEO services. I tried to simplify the whole process of link building and its importance for his website ranking, but he doesn't seem to understand.

    Is there anything else you think this client my need and pay $$$ to get?
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    • Profile picture of the author LookAhead
      Thanks everyone for your responses!

      Originally Posted by DABK View Post

      What does your client already have, in terms of marketing systems/funnels?
      What does your client want to accomplish, exactly?
      Well, he only have a facebook page directing fans to his website (electronic version of his newspaper).
      Not sure, he want to increase facebook audience which I'm helping him to achieve. And he want his website alexa rank to go down. I told him it can't decrease overnight, and that it needs monthly work including social optimization and link building, but he didn't seem to like it. I didn't even mention the service price..
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      • Profile picture of the author savidge4
        Originally Posted by LookAhead View Post

        Thanks everyone for your responses!



        Well, he only have a facebook page directing fans to his website (electronic version of his newspaper).
        Not sure, he want to increase facebook audience which I'm helping him to achieve. And he want his website alexa rank to go down. I told him it can't decrease overnight, and that it needs monthly work including social optimization and link building, but he didn't seem to like it. I didn't even mention the service price..
        Do you understand what the 'Alexa Rating' is? It is solely determined by people that have the alexa tool bar installed. that is it. It is REALLY not a number of great importance. It looks good, but it really does not say much.

        I am assuming you are working with a smaller market newspaper? You need to draw literally thousands to his page to "lower" his alexa score. Not that this would be impossible, but using facebook alone, yes it might be.

        You are correct in suggesting the link backs to increase page rank, but more importantly it is going to increase over all traffic. It would seem to me that the use of a single social media outlet in this situation is a bit narrow minded. Twitter, tumbled, G+, Pinterest and countless others would serve his needs well.

        Regardless of the avenue, increasing the gateways to more traffic is the overall solution. Try this with him. You are currently charging $160 for face book. Add twitter for another $160, or better yet add 3 more for $500 a month.

        By doing this you are increasing the experience in your personal portfolio. As this 1 campaign becomes more successful, you can walk up to any one else and say "Here, this is what I did for the paper... this is what I can do for you." Confidence through experience and having the data to prove it makes for better sales every time!
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        Success is an ACT not an idea
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