Local case studies
They are not always easy to find, though.
StreetfightMag.com is a blog covering the hyperlocal media, marketing and advertising space. They have several local case studies here:
Local Merchants | Street Fight
Recently they looked at:
--a small pizza chain using customer data for targeted offers
--7 ways a local business can use social media successfully
--how a local cafe deals with a deluge of SEO specialists calling him
--how a health food co-op grew their mobile coupon program
--how a tea shop learned his customers didn't want a smartphone program and preferred a regular card-based loyalty program
--and more.
These national case studies may be interesting also:
National Brands | Street Fight
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