4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

"Where to start when creating my message?"

by ewenmack
3 replies
It can be darn confusing as where to start with your message
because you see so many starting points.

Like...

Big promise
Big warning
Big tease
A question

A good place to start is
ask yourself have they made up their mind to buy,
or have thought about buying.

In this situation, help them make a more informed
buying decision so they don't make a mistake.

If they haven't thought about buying X, then start with it
enables what they already have to be, easier, faster and cheaper.

This last one is the toughest, where they aren't aware of what you have,
are happy, therefore have no reason to buy.

With these, seriously look at not getting your message in front of them, or be prepared to do some serious rattling of their cage to shake them out of their present state of mind.

This little exercise enables you to
align yourself closer to how a buying decision is made.

Best,
Ewen
  • Profile picture of the author MalBryc
    Thanks for sharing Ewen.

    I'm currently redesigning one of my service websites and I'm working out what my "message" will be.

    So I will keep an eye on further developments in this thread...
    Signature
    "Before you save the world. Save yourself first." ~ Mike Litman

    twitter.com/MalBryc - My twitter, why not @MalBryc me?
    {{ DiscussionBoard.errors[8932450].message }}
    • Profile picture of the author goharnett
      Right.

      I'd be interested in how to "rattle the cage" of those who do not see their problem. in a nice way.

      i'm in the mobile marketing niche.

      stats don't mean much really.

      they might raise a quarter eyebrow, but not a single hair in their noses.

      i want to light their nose-hair on fire sometimes.

      your ideas on this?
      Signature
      Eugene Harnett's Official Website
      ...no longer In the Pursuit of Happiness!
      {{ DiscussionBoard.errors[8966585].message }}
  • Profile picture of the author misterme
    People are creatures of habit and inertia.
    They're happy with the status quo.
    You have to make them unhappy with the status quo.
    One way to do that would be to show them the logical consequences
    of staying with the status quo.
    A la Ben Feldman's "The Disturbing Question."
    {{ DiscussionBoard.errors[8969247].message }}

Trending Topics