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Getting Business Owners on a Webinar...

by Headstart
7 replies
If anyone here is selling to local clients via webinar, I'd love to hear some ideas on how you're driving them to it.

I'm trying facebook ads and I will try some linkedin prospecting as well, but I'm not sure the best way to approach it.

Right now I'm driving facebook ppc to a lead pages page which auto registers them for GoToWebinar when they enter their email. The page isn't converting well and I know facebook isn't the best traffic source so any feedback would be great.
#business #owners #webinar
  • Profile picture of the author jamesfreddyc
    Call, get them into a conversation, find out if they even have a need and then invite them?
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    • Profile picture of the author Headstart
      Originally Posted by jamesfreddyc View Post

      Call, get them into a conversation, find out if they even have a need and then invite them?
      I'm looking mostly for online lead sources right now. I may try calling but right now I'm looking mostly for online prospecting sources.
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      • Profile picture of the author jamesfreddyc
        Originally Posted by Headstart View Post

        I'm looking mostly for online lead sources right now. I may try calling but right now I'm looking mostly for online prospecting sources.
        Here's a process for LinkedIn that may help.

        Join relevant groups and participate in the group's discussions, identify those who'd be good prospects for you, request a connection.
        "Hi John, I saw your post in groupx and thought it to be relevant and positive to the discussion. Marketing is not risk-adverse and must be for the right prospects at the right time.

        I am requesting a connection with you because I'd like to expand my network with the right people.

        Thanks,
        <your name>"
        After a connection is made, send a quick note with a couple of passive questions relevant to the issues/problems in that niche and ones that align with your solution. For me, I address the problems associated with missed scheduled appointments, so I may reply with:
        "Thank you for accepting my connection request, I certainly appreciate it.

        I talk to many business owners and managers and I am continually trying to reinforce my assessment of what are truly the real problems and issues that service businesses must overcome and address to remain productive and profitable.

        I would very much appreciate a quick reply to the following (if applicable to you):

        What is a conservative number last-minute cancellations and/or no-shows to scheduled appointments do you typically see each week or month?"
        I use this number in my conversations/presentations to monetize that pain and is a good information to have when I am talking with business owners.

        Maybe this could be adjusted somehow to build your audience?
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  • Profile picture of the author Charles Harper
    Mike Cooch did something on this a couple of years back in "The Chase Formula", I need to see if that presentation was free and public. If so, I will find it on YT and report back.

    There is also this thread, which you probably have seen:

    http://www.warriorforum.com/offline-...d-clients.html

    I think the idea that he spoke to was that he was doing weekly sessions that weren't sales oriented.

    Once they became known to be a regular event, he and his team would use every means available to get them there.
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  • Profile picture of the author Sean DeSilva
    for someone who doesn't know you, a webinar may be a tough sell because of the restricted time scheduling. Have you tried offering a free report for the opt in?
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    Ad Agency Copywriters Sell MORE. Need a shot of extra sales? I specialize in high converting sales pages, Clickbank offers, and product launch email sequences. (Click here to learn more).
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  • Profile picture of the author jamesfreddyc
    OP, the source of your problem may be a trust issue. I re-read this again and immediately thoughtnof the question "why won't more people attend my webinar?".

    How To Sell In the New Economy - SalesTactics.org
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  • Profile picture of the author Neison
    We've had success with the recorded-video "fake" webinars that allow people to view them immediately if desired.

    Trying to get scheduled webinars to have a live audience of any reasonable size will not only take a lot of work but be difficult UNLESS the industry is proven to have an interest in attending such things. I wouldn't attempt to be the pioneer of webinars to a particular audience.
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