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Help with Linkedin Ads

by thomasmps
16 replies
Has anyone on the forum had experience with LInkedin Ads that could give me some best practices? im trying to drive ads for a webinar and im also trying to get people to healthcare office managers/health record managers to demo our free software.


Thanks

Thomas
#ads #linkedin
  • Profile picture of the author ewenmack
    Thomas, people are suspicious of free software trials as
    it either sounds to good to be true, nobody give things away for free
    or has little to no value.

    Charging some money, building up the value proposition
    and remove risk of time wasted will help.

    Best,
    Ewen
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    • Profile picture of the author RobertoM
      Originally Posted by ewenmack View Post

      Thomas, people are suspicious of free software trials as
      it either sounds to good to be true, nobody give things away for free
      or has little to no value.

      Charging some money, building up the value proposition
      and remove risk of time wasted will help.

      Best,
      Ewen
      Hey Ewenmack,

      It seems you got experience with Linkedin.
      You think it's a good platform to promote "How to Make Money" offers?
      Thank you!
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      • Profile picture of the author Richard Tunnah
        Originally Posted by RobertoM View Post

        Hey Ewenmack,

        It seems you got experience with Linkedin.
        You think it's a good platform to promote "How to Make Money" offers?
        Thank you!
        I'll let Ewan answer you but I think this would be one of the worst places for the typical make money offers! Why? Because linkedin is mainly senior managers, ceo's, md's and business owners with a average earning of $70K! They are a savy and suspicious crowd on there as well.
        However if it's making money by investing type of offfer then linkedin may have some merit.
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        • Profile picture of the author RobertoM
          Originally Posted by Richard Tunnah View Post

          I'll let Ewan answer you but I think this would be one of the worst places for the typical make money offers! Why? Because linkedin is mainly senior managers, ceo's, md's and business owners with a average earning of $70K! They are a savy and suspicious crowd on there as well.
          However if it's making money by investing type of offfer then linkedin may have some merit.

          I had the same thought, but thank you for confirming it.
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        • Profile picture of the author SaeedKhanUK
          I agree with Richard, I think alot of linkedin members probably happy with careers and financial situation. However I wouldn't mind trying marketing business related services, like email marketing providers, advertising services etc.
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  • Profile picture of the author imsolutionsgroup
    Just be as specific as possible. It's better to create 10 ads reaching 100 prospects than 1 ad reaching 1000 prospects.

    With LinkedIn ads you can target by state and profession title. Create an ad for each state you'd like to target and for each professional.

    In the ad copy, test if mentioning the state they're located in creates a better CTR.

    Hope that helps!
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  • Profile picture of the author thomasmps
    Ewen,

    I appreciate your response but the software is free we make money when money on the state medical record billable pages .
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    • Profile picture of the author DABK
      The fact that you make your money later doesn't invalidate Ewan's point. I get lots of offers, some to try something for free. So do many other people. Which means, you need to stand out... fast.

      I download a lot of free software, meaning to check it out later. Later never happens... unless I paid for it or the software developer or seller made sure I do - Notice, I said paid or... You don't like Ewan's idea, do it some other way. But FREE must be sold too.




      Originally Posted by thomasmps View Post

      Ewen,

      I appreciate your response but the software is free we make money when money on the state medical record billable pages .
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  • Profile picture of the author thomasmps
    DABK and Ewen

    i agree that free must be sold because we are experiencing that fact at this time and I will for sure take your advice I appreciate it.

    Thomas
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  • Profile picture of the author Talltom1
    Personally I have had very poor success with LinkedIn ads. I'll test them every so often, and no matter what tweaks I make, I'll get 1 or 2 clicks out of 25-30K impressions. And you can safely assume that my message and my target is carefully refined. for whatever reason, I simply cannot get the response out of LinkedIn Ads.

    However, and that's a big however, making regular valuable posts into groups affiliated with your target audience, like accountants, or whatever, is truly a goldmine. I will get a huge response from there.

    Tom
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    • Profile picture of the author Richard Tunnah
      Originally Posted by Talltom1 View Post

      Personally I have had very poor success with LinkedIn ads. I'll test them every so often, and no matter what tweaks I make, I'll get 1 or 2 clicks out of 25-30K impressions. And you can safely assume that my message and my target is carefully refined. for whatever reason, I simply cannot get the response out of LinkedIn Ads.

      However, and that's a big however, making regular valuable posts into groups affiliated with your target audience, like accountants, or whatever, is truly a goldmine. I will get a huge response from there.

      Tom
      I gave away a free report to the UK solicitors (lawyers) group and had 234 sign-up's from it in 2 weeks leading to 16 paying clients. You have to position yourself by knowing the industry (my dad was a lawyer for 40 years!), their speak and their 'pain' points. If you do and can offer them a solution as I did in a small free report then linkedin works great.
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      • Profile picture of the author ronr
        Great job. Just to confirm, you did that with a Linkedin ad, giving away the free report?

        Originally Posted by Richard Tunnah View Post

        I gave away a free report to the UK solicitors (lawyers) group and had 234 sign-up's from it in 2 weeks leading to 16 paying clients. You have to position yourself by knowing the industry (my dad was a lawyer for 40 years!), their speak and their 'pain' points. If you do and can offer them a solution as I did in a small free report then linkedin works great.
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        • Profile picture of the author Richard Tunnah
          Originally Posted by ronr View Post

          Great job. Just to confirm, you did that with a Linkedin ad, giving away the free report?
          No Ron..I check with linkedin group manager and then offer it free within targeted linkedin groups.
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  • Profile picture of the author imsolutionsgroup
    If you can, target to specific companies and of course incorporate them in the ad copy. Here are some results I've got from an ad I just started.

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  • Profile picture of the author Basant Kumar
    guys i m new here on this forum ...and thanks for sharing most useful information.....thanks to all
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    Secret Camera | Secret Software For Mobiles
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