Constructive Criticism - Calling Scripts

After reading a ton of stuff on here and buying Claude's book and reading that last night I tried to write up a new script for my appointment setter. She makes some calls for us when we can't since we work the business plus have regular jobs. I had written a script previously for her but found out she decided to write her own but sounds too salesy to me. She is actually good on the phone but what I'm finding is that she is trying to talk people into our services rather than finding the ones that want our services and probably spends too much time per call rather than letting them go when they say no. The script below that is the new one along with reasons as to why she needs to stick to it. Also, I have my own script similar to the new one but it identifies me as the actual owner of the business. Any thoughts on all this is really appreciated.



_________________________________________

New Script with explanation


Hi Prospect? (Rather than ask "Can I speak to Bob"...if you are calling a male owner and a man answers just automatically say "Hi Bob?" likewise for a woman)


Is it a bad time or do you have a minute? (Always ask if it is a bad time. This is important because if it's not a bad time you are getting permission to keep speaking. If it is a bad time you don't want to be remembered as the person that bothered them during a crappy time. Just thank them and say you will call another time)


Here is the main part. Remember you just want to have a conversation with the business owner and "hook" him in order to make him want to have another conversation. The sales process should take place during the sales appointment, not during the appointment setting. If someone isn't interested just say ok and let them go...they are not your target market. Your target market are the ones that need and want the services and they are out there. Don't waste time trying to convince someone because you will end up with a bunch of appointments that go nowhere. (If the say no, read below what to do.)

This is Amy $&%&^% from DPM. We are a newer local business and work exclusively with skilled service businesses to make sure your business is found by new customers as well as retain current customers and get them coming back. Would you like to know more?




Common Responses:

No: Ok, I believe our business can really help you could I just send you some free information?
(try to get email address, while they said no at this time, they may be ready to buy after reading some info but do not force them to listen to a bunch of benefits, statistics and such...it will turn them off. Just let them go for now)

Yes: Great, would you have time this week to either sit down with our owner Jennifer, or have a phone appointment with her so she can learn a bit more about your business and let you know what the best options are for your particular company?
(Again this is giving them the option and letting them know that you aren't a cookie cutter business and take each individual business into account when making marketing plans)

How do you do that: We make sure that you are found online by the 85% of people searching for local businesses and we make sure you are found ahead of your competition.

What do you do: We make sure that you are found online by the 85% of people searching for local businesses and we make sure you are found ahead of your competition.

Is it expensive or it sounds expensive: Actually we built our business model to make it extremely affordable to business owners and we can work with you on that every step of the way.