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using postcards to get past gatekeepers and reach high-value clients

by joe golfer
10 replies
If you are cold calling and lumpy mailing to high-value prospects, consider adding postcards to your marketing mix. In the High Response Direct Marketing podcast, Bob Ross explains one way to go after larger clients with postcards.

http://highresponsemarketing.com/epi...l-gatekeepers/
#clients #gatekeepers #highvalue #past #postcards #reach
  • Profile picture of the author bob ross
    Thanks Joe, I appreciate you mentioning it. I've caught a lot of whales with it and there's no reason anyone else can't do the same.

    I'm going to PM you the postcard template I use.
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    • Profile picture of the author Vincentz Dalsgaard
      Originally Posted by bob ross View Post

      Thanks Joe, I appreciate you mentioning it. I've caught a lot of whales with it and there's no reason anyone else can't do the same.

      I'm going to PM you the postcard template I use.
      I want to say something nice to and get the template so here we go:

      That postcast is great - keep up like that and you will become the Gary Halbert answer to the "postcard niche"
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      Offline Coach - Programmer since 1995 - Over 40 Projects In 10 Countries
      WSO:
      [Offline Coaching] Will Teach You How to Get To $500 | [Offline Leads] Not Death Yet Icelandic Way To 5k Paydays...
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      • Profile picture of the author midasman09
        Banned
        An "offshoot" of Bob's postcard program is to;

        1) Set up a "Town Biz Directory" with Links to existing websites
        2) Send postcards to the biz you've linked to, telling them you have set up a "Biz Directory" for the Town and you will be sending "Welcome PostCards" to New Residents and if they'd like to "Keep their Link" it will cost X$ per month
        3) Get a List of New Residents each month and send them your "Welcome PostCard" that ALSO includes a QR Code that can be scanned by SmartPhone owners (which will be most)

        A nice Monthly Income Stream without having to do much mailing.

        Don Alm

        PS....a way to charge is to ask for a 1st and Last payment in advance. (I also ask for an Initial Set-Up Fee) No Contract. They can quit at any time. When they do, we apply the Last Mo Pmt.

        PPS....what keeps participants paying is the continuous exposure to New Prospects for their biz.
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        • Profile picture of the author bob ross
          Originally Posted by Steve The Copywriter View Post

          Bob,

          I do lots of phenomenal postcards in the UK and would love to see the template.

          I would have left a "review" on iTunes but I'm not technical enough (the truth is I couldn't log in).

          It was a great podcast.


          Steve
          Hey Steve, thanks for the kind words and I'm positive it would work in the UK, I can't think of why it would be that much more difficult to find addresses. I'm sending you the template along with a report/guide that I created for it and you'll see some info you'll like.


          Originally Posted by joe golfer View Post

          Cool, it's a unique method--I didn't even know you had a podcast. I listened to the other episodes on Stitcher and got another idea. In fact, I implemented it right away. Well, I haven't approached customers yet-- I have to wait until they open on Monday haha--but I ordered some printing here locally to test it.

          I'll look for the template. Gracias por ayudarme.
          De nada mi amigo! I just sent you a PM with the guide included with the template. Hopefully you had good results today mate.

          Originally Posted by Vincentz Dalsgaard View Post

          I want to say something nice to and get the template so here we go:

          That postcast is great - keep up like that and you will become the Gary Halbert answer to the "postcard niche"
          I appreciate the kind words man! Check your PM.

          Originally Posted by Neison View Post

          Bob, thanks for the podcast. You're a natural behind the mic, haha.

          Any ideas on how to reduce the time spent acquiring personal mailing info? Or must I have an employee dig around the internet one record at a time?
          I never even considered podcasting until it just dawned on me about a month ago, thanks for enjoying it, I've got no plans to stop.

          Doing the legwork can sometimes be tedious but everything is easily outsourceable. I've got an $8/hour girl that does it no problem with minimal training.
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          • Profile picture of the author hq7878
            Such a good idea. I'm very interested in getting an idea what the guide/template would look like.
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            • Profile picture of the author ronr
              Nice job with podcast, Bob.

              You are a natural and it sounds like you are broadcasting from a pro studio.

              What kind of mic to you use?

              Like the idea with the postcard also.

              Ron
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              • Profile picture of the author bob ross
                Originally Posted by ronr View Post

                Nice job with podcast, Bob.

                You are a natural and it sounds like you are broadcasting from a pro studio.

                What kind of mic to you use?

                Like the idea with the postcard also.

                Ron
                Thanks Ron. I did a lot of research beforehand so I could have the best quality possible (and not spend a fortune).

                It's funny because the best podcasting microphone is supposedly the heil pr40 but I found an alternative that's just incredible and one fifth of the cost. It's the audio technica ATR2100. audio technica ATR2100. (non aff link)

                This mic comes with an xlr cable and even a little stand (although I use a boom arm that clamps to a table that I bought on amazon as well). Plus it's got a USB port if you want to plug it in right to your computer.

                The biggest thing learned about mics for podcasting is that you really need to use 'dynamic' microphones and not 'condenser' mics. Condenser mics pick up every little sound, where dynamic mics just take the sound coming from it's direct front, so it's MUCH quieter.

                I run the mic through a behringer mixer that has a built in compressor (I highly suggest using a compressor) and I output it to a zoom h1 digital recorder.

                I could probably spend 3x the cost for each of these items if I bought the 'recommended' equipment but I did enough research to find that these work just as well if not better... and it shows!

                For my intro, I found this awesome guy on fiverr who I highly recommend. All you need to do is give him your script and he'll make it amazing.
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  • Profile picture of the author joe golfer
    Cool, it's a unique method--I didn't even know you had a podcast. I listened to the other episodes on Stitcher and got another idea. In fact, I implemented it right away. Well, I haven't approached customers yet-- I have to wait until they open on Monday haha--but I ordered some printing here locally to test it.

    I'll look for the template. Gracias por ayudarme.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Steve The Copywriter
    Bob,

    I do lots of phenomenal postcards in the UK and would love to see the template.

    I would have left a "review" on iTunes but I'm not technical enough (the truth is I couldn't log in).

    It was a great podcast.


    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author Neison
    Bob, thanks for the podcast. You're a natural behind the mic, haha.

    Any ideas on how to reduce the time spent acquiring personal mailing info? Or must I have an employee dig around the internet one record at a time?
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